so many young people are lost. the first thing we need to do is inspire them and show them what's possible. from there on, the opportunities are endlesspublished by sunday publishing sundaypublishing.comfor the prince's trust The Trust Managing Editor Sarah BullerwellThe Result Managing Editor Melinda Edwardsfor sundayEditor Lucy Ryan Sub Editor Marc Grainger Deputy Art Director Lauren WebbDSN1617 © Prince's Trust 2012 - all rights reserved.The Prince's Trust is a registered charity,incorporated by Royal Charter, in England andWales (1079675) and Scotland (SC041198). Registered office: 18 Park Square East, London NW1 4LH Repro F1 Colour Print Communisis Cover image by Anthony McCardle get involvedGet in on the action at The Prince's Trust by attending one of our exciting and innovative events. Email getinvolved@princes-trust.org.uk to receive notification of new eventsget in touch Share your views on this issue of The Trust by contacting us at thetrust@princes-trust.org.ukIf you have difficulty reading any part of The Trust, please visit princes-trust.org.uk/thetrust to see a PDF or email us at thetrust@princes-trust.org.uk for alternative formats follow ustwitter.com/princestrustyoutube.com/princestrustfacebook.com/princestrusttom hardythe prince's trust - inspiring young lives

princes-trust.org.uk/thetrust 03ContentsWelcome to our new-look winter 2012 issue of The Trust, formerly known as Enterprising, which showcases some of the inspiring work that has taken place across The Prince's Trust. It has been a momentous 12 months for The Trust. We celebrated our 35th anniversary last summer and have, to date, helped more than 650,000 young people into work, education and training. We also joined forces with youth charity Fairbridge and now deliver this programme in 15 Prince's Trust Centres across the UK. Through our Celebrate Success Awards, we recognised more than 200 young people who have overcome significant barriers to achieve outstanding success. Read about Sami Jeffs, who won the L'Oréal Paris Young Achiever of the Year Award in the South West, on page 8.Last year will also be remembered for less positive reasons. The number of 16 to 24 year-olds out of work topped one million for the first time since comparable records began in 1992. Once again, the media predicted a "lost generation" - a phrase first coined by The Trust back in 2006. We are committed to providing opportunities to young people who may be feeling lost, and our new advertising campaign (see page 12) captures this, positioning The Trust as a real option for young people - giving hope to many in need of support.I would like to take this opportunity to thank you, whether you are a partner, volunteer or donor - we are extremely grateful for your continued dedication and support. In 2012, we aim to help 50,000 disadvantaged young people to change their lives. With your support, I believe we can achieve this challenging goal. Welcome to The TrustMartina Milburn Chief Executive, The Prince's TrustNewsFundraising concerts, Palace to Palace and moreYouth IndexThe results of The Trust's study into young people's wellbeingComparing notes Two artists who have been helped by The Trust tell us their storiesCentres How we are improving our nationwide network Shopping & support Shop and support The Trust; plus entrepreneur workshops at CitiLost GenerationBehind the scenes of our new awareness campaignVolunteers Two volunteers and a young person talk about their experiencesWild UKA three-day challenge of trekking, kayaking and cyclingAmbassador Q&AWe chat to Sophie Dahl, author, food writer and broadcaster040608101211141617Latest results Sporting news from The Trust020406081011Charity partnership With Blackburn Rovers FCxl club roundup Cricket and tennis successOpportunity 2012 Two young people go sailingGet Started with FootballLeeds United FoundationAmbassador Q&ANoel Hunt, footballerFlip this magazine to read our new-look issueResultThe