12The Trust / Inspiring young livesWatch a video about the making of The Trust's advertising campaign princes-trust.org.uk/lostA striking new Prince's Trust campaign has seen over 7,000 adverts displayed at bus stops around the country to highlight the plight of more than one million 16 to 24 year-olds who are out of work in the UK.Advertising agency CHI & Partners and Emma Cammack, a world-renowned body painter, came up with the creative concept behind the series of three adverts, which depict the Lost Generation theme. The three models who star in the campaign were chosen as they've all been helped by The Trust into education or work. Emma spent more than 24 hours on location, painstakingly painting the three models by hand so that just a subtle outline of their figures can be made out against the urban backdrops. The advertising space was kindly donated to the charity by Clear Channel and printed at no cost by Communisis as part of an ongoing charitable partnership with the companies. Dan Farmer, Head of Marketing at The Prince's Trust, said: "Our new campaign paints a bleak picture of a generation at risk. Lost GenerationGoinG BehindThe scenesThree young people who were helped by The Prince's Trust star in a new advertising campaign to highlight the rise in youth unemploymentStacey Bradley is painted against an urban backdropJarred King begins to blend into his surroundings

princes-trust.org.uk/thetrust 13The campaign's young starsThe Trust wanted to use its Lost Generation campaign to capture the public's imagination and position the charity as a real option for young people, giving hope to many in need of support. We are delighted with the finished adverts."Sarah Clark, Planning Partner at CHI & Partners, said: "It's an honour to be involved with The Prince's Trust and this campaign. "Working with real young people, who thankfully have received help from The Prince's Trust, made the process and the finished results all the more powerful for us, and hopefully for the public too. Without the support of The Trust, these young people might also have been lost." Thousands of young people risk becoming part of a lost generation. Help them into jobs and training: princes-trust.org.uk/donate Ryan Marrinerappears to fade into this urban scene PT029P_A5210x148mmPT029P1Client: Prince's Matine5 December 2011 Inspiring Young LivesHelp them into jobs and training. Please donate on 0845177 0097 00979Thousands of young people risk becoming part of a lost generation.© The Prince's Trust 2011 - all rights reserved. The Prince's Trust is a registered charity, incorporated by Royal Charter, in England and Wales (1079675) and Scotland (SC041198)Ryan Marriner, 17 Before joining the xl club at his school, Ryan, from Romford, didn't want to listen and messed around in class. With support from his xl Adviser, he has made amazing progress, his grades have improved and he is more confident. Stacy Bradley, 25Stacey, from Taverham in Norfolk, fell pregnant after dropping out of college and spiralled into debt. With the help of a Development Award, she completed a volunteering course and discovered her passion for helping other disadvantaged young people and single parents. She now has a full-time job.Jarred King, 25Jarred, from Mitcham, South London, saw starting his own business as a way out of a potentially tough life. "The Prince's Trust helped me to set up my own business, Mytshirtflashes.com, so it's a real privilege to help spread the word about its work," he says. "The charity is there for a generation affected by very worrying levels of unemployment and I'm proud to be a part of it."young people supported by The Trust move into work, education or training3 in 4