45.1%75,000Alistair CernikTENNIS SERVICES ASSISTANT (TSA), DORSET AND SOMERSET "The TSA's have been working closely with volunteers, clubs and competition organisers to support them in improving the quality and quantity of local competition. We have helped to support and guide referees and coaches through the improvements to the ratings system, planned the competition calendars and continue to ensure on a day-to-day basis that results are uploaded promptly and accurately. As well as looking after competition in our counties we have been working with clubs and places to play to better promote themselves, which we hope will continue to grow participation. We are heavily promoting the use of the LTA website, bulk British Tennis Membership signup and the new allplay website as a way of achieving this. My personal highlight for the year is the introduction of new adult tournaments in the county which have been exceptionally popular. Players from 18-60 are getting back into playing singles competitions for themselves in sanctioned LTA events outside of their regular club sessions. The feedback so far has been hugely positive and this will lay the foundations for a structured adult competition calendar in the new year."Jenny SmithSENIOR SERVICES HUB ASSISTANT"The British Tennis Services Team, also known as The Hub, has been working to provide top quality support and service for anyone and everyone involved in tennis. In 2011 the team has had over 75,000 phone conversations and exchanged over 25,000 emails with tennis people, giving advice on a range of issues across the sport. Some of the key areas that we've been involved in are the introduction of Places to Play Registration, signing people up to British Tennis Membership, providing advice and ticket sales in the Wimbledon ballot, ongoing support for competitions and the changes to the AEGON British Tennis Ratings system, as well as the promotion of the allplay campaign.I think our main accomplishment is thework we do day in, day out to help peopleget more involved in tennis and improve their experience, no matter what their involvement."SERVICING BRITISH TENNISOF PEOPLE SURVEYED PLAYED TENNIS AS A RESULT OF READING BTQPHONE CONVERSATIONS HANDLED DURING 201129

SOURCES OF INVESTMENT IN BRITISH TENNISThe LTA and the TF jointly invested over £69.5m in British tennis in 2011 (£65m in 2010). In order to grow and sustain the sport the LTA manages the generation of the income and use of reserves under a robust governance structure and takes a long term view of the need to develop the sport.Of the funds invested in any year the majority of the income is generated by the ongoing operating activities. The split of this income between the major revenue sources is shown here.As the national governing body for tennis in Great Britain, the LTA's financial goal is to support and increase income generation into the game so that it can be invested into growing and sustaining the sport. Investment expenditure is targeted within four main areas; Participation, Performance, Major Events and Servicing British tennis. INVESTING IN BRITISH TENNISThis section gives a top line view of the expenditure in these four areas as well as how these funds have been generated. It is intended as a simple overview for quick and easy reference. For more detail and some practical examples of what has been delivered in each of these areas go to the individual section for each area found on pages 5 to 27.The total investment in 2011 in British tennis was £69.5m, an increase of 6.4% over 2010. £62.4m was operating expenditure and £7.1 m was capital investment in facility projects. The operating expenditure is the ongoing annual expenditure by both the LTA and TF.£69.5m£35.2m£7.7m£9.5m£7.5m (Capital funding £4.7m, Revenue Funding £2.8m)£1.6m £8mINVESTING IN BRITISH TENNISCHAMPIONSHIPSSURPLUSOTHER INCOMEMAJOR EVENTSSPORT ENGLANDLTA CAPITAL FUNDING COMMERCIAL30