PARTICIPATIONPROMOTIONThe allplay challengeTo help get the allplay campaign up and running, four well-known personalities were recruited to showcase the benefits of tennis. Lorraine Kelly, Tim Lovejoy, Denise Lewis and Jamie Theakston, all tennis novices, have been in training since June to prepare for a match against their fellow allplay challengers at the AEGON Masters at the end of the year. You can catch up with their progress and watch interviews with the challengers at allplaytennis.com.Bringing together the places, people and programmes to show how tennis is a fun, affordable, family sport which is a great way to get fit. A key element of our promotion work is allplay, our national campaign to help more people play tennisInvestment in this area goes into creating awareness of tennis opportunities among the general public, making it easy for people to find local facilities and understand what activities are available when they get there.This investment is channelled through the tennis network to promote participation including membership, technical support and communications including publications and digital media. This year also saw the launch of allplay, a national campaign to help more people play tennis.Here we take a look at what's been happening with the allplay campaign so far and some of the other activity that has been going on to promote tennis opportunities across the country.allplayThe national allplay campaign, launched in June this year, has been helping thousands of people across the country pick up their rackets and play tennis. People can go to the website, allplaytennis.com, register and start looking for local places to play and people to play with. So far 7,000 people have registered for free and over 1,000 games have been played at local parks, clubs and tennis centres up and down the country.The campaign has also been supporting the people who are involved in delivering tennis in clubs and in the community such as coaches, club managers and volunteers. These people can access support through the resource section of the website.NUMBER OF TENNIS VENUE SEARCHES MADE USING ALLPLAYTENNIS.COM30,00012

To watch a short overview of the allpay campaign click the above linkWatch now!11,000+Social mediaThere has been significant growth in the engagement with social media channels and they are increasingly important to promoting the sport. Facebook and Twitter especially are promoting tennis to new audiences and encouraging people to interact with the sport and each other in new ways. British Tennis QuarterlySpring saw the first issue of British Tennis Quarterly (BTQ), a publication designed to support those involved in tennis and promote opportunities for them to do more. It's a benefit of registration and as such is delivered for free to all registered tennis venues four times a year, whilst all British Tennis Members receive a digital version. Although new it is already having success in raising awareness of the range of opportunities within the sport to it's growing readership.FOLLOWERS OF BRITISH TENNIS ON TWITTERWIN TICKETS!Your chance to win one of five pairs of tickets to the Barclays ATP World Tour Finals at The O2 arena. Page 32ISSUE 3AUTUMN 2011BECOMING A TENNIS PROStudents excelling at both tennis and studyPage 1410,000 PACKS AND COUNTING....AEGON Schools starter packs donatedPage 28FROM STRENGTH TO STRENGTHA top coach's Wimbledon diary Page 46SERVING UP A LESSON IN TENNISWhy you're never too old or young to mix tennis and educationWINTER TOUR CHAMPS!There's now more opportunity for youngsters to bag a title A TALE OF TWO OLYMPICSMeet two top athletes hoping to scoop a medal at the 2012 Games THE CELEBS COURTING SUCCESSIntroducing four celebrities taking the allplay ChallengeMY PHOTO WALL // 'HOW TO' SECTION // THE HUB SPEAKS // PARENTS' AREA // COMPETITIONS // AND MORE!Goran speaks! Inside the mind of a champion. Read our exclusive Q&A with Goran Ivanisevic. Page 51IssUe 2summeR 2011the ConfessIons of an UmpIreTop officials on why you should join their ranks Page 34top tennIs on yoUr doorstepsee the stars of tomorrow... today!Page 38tIme to pass on yoUr expertIse?Our new mini series on becoming a coach Page 41servInG Up a sUmmer sIzzlerHow to get the most from the summer grass court seasonreGIonal foCUsAnother hat-trick on the cards for the Nottingham Festival of Tennis? beaCon ClUbs lIGht the wayFind out why AeGON Parks Tennis sites are a shining example famIlIes' tennIs road trIp meet the families who travel the uK so their kids can competemy photo wall // 'how to' section // dress like a winner // tennis for health // competitions // and more!my PHOTO wAll // 'HOw TO' secTION // THe Hub sPeAKs // TeNNIs FOR HeAlTH // cOmPeTITIONs // ANd mORe!sprinG 2011AEgon boosts british tEnnissponsorship from schools to centre court page 12DiAmonDs ArE forEvErhow a welsh coach has set a shining example page 14brEAking Down thE bArriErsdisability needn't be a bar to enjoying the sportpage 30win finAls tickEts!a pair of seats at the aeGon championships final could be yours! page 34EvEryonE fortEnnishow grass roots tennis-lovers are serving up a sporting treat in your area and across BritainrEgionAl focusGeorge morgan heads up promising young talent in the north westit's A tEAm thing!why playing with team mates can revitalise your gametimE to gEt physicAl?when is it safe for your child to start strength training?issuE 1PARTICIPATION13