cocosa.comTREND TRACKING25PRIMALFUTURISMThis trend is about mixing old, primitive cra s with earthy colours and texture. Crucially these fabrics must be worn in a distinctly modern way - this look is not about looking too folky or hippy. Tribal infl uences abound but are brought up to date with minimalist styling.ONTHETRAILOFATRENDTHEHEELEDLOAFEROn the catwalkThis look is embodied by WGSN's original artwork which fi rst appeared in December 2010 (pictured top). On the SS12 catwalks, tribal infl uences were seen at Donna Karan, where they were presented in a clean and modern way. BCBG Max Azria's blanket-stitched one-shoulder dress is an update on AW11/12's Navajo trend.Details? Bleached whites off set by caked, pigmented colour? A balance of clean lines and raw textures? Primitive mark making and culture-clash pa erning? Earthy tones on accessoriesJULYWGSN predicts the traditional leather loafer will make a comeback and will be updated with a blocked heel for AW11FEBRUARYCatwalk designers agree. Block-heeled loafers are seen all over the runways for AW11, including at Marc by Marc JacobsSPRINGHigh street retailers reveal their collections to the press and heeled loafers are key, such as this version seen at OasisSEPTEMBERCatwalk designers update the heeled loafer for SS12. Tommy Hilfi ger opts for a brightly patterned plaid and wooden-heeled versionCINEMATICBright Palm Springs-esque pa erns are key with diff erent tropical prints o en clashing together in one look. Californian road trips inspire a more casual take, and while super-bright colour blocking was massive for SS11, for SS12 colours have been bleached by the Californian sun.On the catwalkThe WGSN mood sketch (pictured top) was published at the end of 2010. The look was then epitomised by 3.1 Phillip Lim's triumphant New York Fashion Week show this September, which took a cutesy colour pale e in a modern, grown-up and laid-back direction. At Theyskens' Theory a sky blue sporty parka shown at the SS12 show off ered a refreshing update on a key AW11 item.Details? High-octane glamour but with a subverted, ravaged edge? Chalky pastels and oversaturated brights? Kooky, clashing pa erns for an eccentric vibe? Nostalgic 50s and 70s resort stylingJPEGGENERATIONIn its more youthful guise, Jpeg Generation is all about sporty techno fabrics in an explosion of digital, clashing brights. In formalwear, however, it's all about 90s-style androgyny - think blazers, biker jackets and sport-infl uenced slim pants. On the catwalkAs shown in the December 2010 sketch (pictured top) and on the SS12 catwalks at Preen, the Jpeg Generation trend provides fun opportunities for footwear and accessories. At Preen, digital prints were shown on shoes but you should also look out for clashing colours and textures, for instance sports-inspired materials such as mesh mixed with leather detailing.Details? O eat styling suggests a sense of spontaneity? Energetic pastiche constructions inspire a new colour blocking? Core neutrals li ed by vivid digital prints? Sportswear infl uences update androgynyPREENPREEN. PHILLIPLIMDONNAKARANBCBGMAXAZRIATHEYSKENS' THEORY
cocosa.comwildJUSTCAVALLIMICHAELKORSHOLLYFULTONANTONIOMARRASTHE COCOSA BUYERS' GUIDE26"I love this trend's versatility: beautiful prints with either a girly or a fi erce approach." Lucy Marshall, womenswear buyerANIMAL INSTINCTCOMPILED BY: CHRIS GILL"As always, Just Cavalli's prints are bold, daring and designed to be worn with attitude. This dainty leopard-print dress is irresistibly feminine and utterly wearable." "This printed jacket looks great against black, with its matching bag. For a more subtle approach, simply wear the leopard-print shoes.""Michael Kors channels safari chic for SS12, including African prints and bright orange hues.""Zebra prints adorn so fl owing shapes at Holly Fulton, from palazzo pants to sheer shirts. Team with the bright orange clutch for contrast."