cocosa.comtrend tracking24- The Devil Wears Prada -How and why do different designers know to back specific trends for a season? Lauretta Roberts, creative director of trends website WGSN Boutique, explainsThe famous 'cerulean blue' monologue in The Devil Wears Prada nicely sums up the trickle-down trend effect from catwalk to high street shelf - but is it that simple?The British high street has become so adept at distilling catwalk trends for a mass-market audience, you could be forgiven for thinking that the big four - New York, London, Milan and Paris - are solely responsible for setting the high street's trends. Of course they have a significant influence, but inspiration also comes from further afield.When it comes to backing a trend, commercial aspects also come into play. What's been successful before is often refreshed by retailers to sustain its profitability. Autumn's Navajo morphs into spring's tribal trend, for instance; or there is a marked about-face to deliberately render the previous season's look outmoded in an effort to encourage consumers to spend again.Obviously there are always some retailers and designers who march to the beat of their own drum. Miuccia Prada and Christopher Kane are examples of designers whose originality often evades the metrics of prediction. For an example of where fashion trends come from, we need to rewind two years to when WGSN's trend scouts were stalking the streets, attending global fabric fairs, colour seminars, and assessing broader movements in culture, economics and society - all in a bid to identify three key SS12 macro trends that would direct the SS12 season.Here's how they translated.PREDICTING the trends"You select that lumpy blue sweater. But what you don't know is that sweater is not just blue...it's actually cerulean. In 2002, Oscar de la Renta did a collection of cerulean gowns...and then cerulean showed up in the collections of eight different designers..."
cocosa.comTREND TRACKING25PRIMALFUTURISMThis trend is about mixing old, primitive cra s with earthy colours and texture. Crucially these fabrics must be worn in a distinctly modern way - this look is not about looking too folky or hippy. Tribal infl uences abound but are brought up to date with minimalist styling.ONTHETRAILOFATRENDTHEHEELEDLOAFEROn the catwalkThis look is embodied by WGSN's original artwork which fi rst appeared in December 2010 (pictured top). On the SS12 catwalks, tribal infl uences were seen at Donna Karan, where they were presented in a clean and modern way. BCBG Max Azria's blanket-stitched one-shoulder dress is an update on AW11/12's Navajo trend.Details? Bleached whites off set by caked, pigmented colour? A balance of clean lines and raw textures? Primitive mark making and culture-clash pa erning? Earthy tones on accessoriesJULYWGSN predicts the traditional leather loafer will make a comeback and will be updated with a blocked heel for AW11FEBRUARYCatwalk designers agree. Block-heeled loafers are seen all over the runways for AW11, including at Marc by Marc JacobsSPRINGHigh street retailers reveal their collections to the press and heeled loafers are key, such as this version seen at OasisSEPTEMBERCatwalk designers update the heeled loafer for SS12. Tommy Hilfi ger opts for a brightly patterned plaid and wooden-heeled versionCINEMATICBright Palm Springs-esque pa erns are key with diff erent tropical prints o en clashing together in one look. Californian road trips inspire a more casual take, and while super-bright colour blocking was massive for SS11, for SS12 colours have been bleached by the Californian sun.On the catwalkThe WGSN mood sketch (pictured top) was published at the end of 2010. The look was then epitomised by 3.1 Phillip Lim's triumphant New York Fashion Week show this September, which took a cutesy colour pale e in a modern, grown-up and laid-back direction. At Theyskens' Theory a sky blue sporty parka shown at the SS12 show off ered a refreshing update on a key AW11 item.Details? High-octane glamour but with a subverted, ravaged edge? Chalky pastels and oversaturated brights? Kooky, clashing pa erns for an eccentric vibe? Nostalgic 50s and 70s resort stylingJPEGGENERATIONIn its more youthful guise, Jpeg Generation is all about sporty techno fabrics in an explosion of digital, clashing brights. In formalwear, however, it's all about 90s-style androgyny - think blazers, biker jackets and sport-infl uenced slim pants. On the catwalkAs shown in the December 2010 sketch (pictured top) and on the SS12 catwalks at Preen, the Jpeg Generation trend provides fun opportunities for footwear and accessories. At Preen, digital prints were shown on shoes but you should also look out for clashing colours and textures, for instance sports-inspired materials such as mesh mixed with leather detailing.Details? O eat styling suggests a sense of spontaneity? Energetic pastiche constructions inspire a new colour blocking? Core neutrals li ed by vivid digital prints? Sportswear infl uences update androgynyPREENPREEN. PHILLIPLIMDONNAKARANBCBGMAXAZRIATHEYSKENS' THEORY