13Friday 18:45-19:45The James MacTaggart Memorial Lecture: Eric Schmidt The Festival TheatreThe MacTaggart Lecture is the must-see event of the Festival, and the one which year after year makes headlines. This year's MacTaggart lecture will be delivered by Google's Executive Chairman Eric Schmidt. Eric Schmidt will be discussing the impact of the internet revolution on the television industry, and will set out his vision of the opportunities and challenges that lie ahead. Speaker Dr Eric Schmidt Executive Chairman, Google Sponsored by mgeitf sessionsSaturday 17:45-19:00Arqiva Channel of the Year AwardsThe Pentland, EICCPresented by Russell Kane and very special guests.Provided by a Gfk Online Poll, the nominees are:Cross Platform Innovation 24 Hour Panel People, Being Human, Got to Dance, Million Pound Drop play along game, MisfitsDigital Channel of the Year BBC Four, BBC Three, E4, ITV2, Sky Atlantic, Sky 1, Sky Arts, UKTV's Dave, Terrestrial Programme of the Year Big Fat Gypsy Weddings, Human Planet, Sherlock, The Walking Dead, This is England '86Digital Programme of the Year An Idiot Abroad, Being Human, Fry and Laurie Reunited (Gold), Game of Thrones, The InbetweenersIndie of the Year Big Talk Productions, Kudos Film and Television, Shine, talkbackTHAMES, ZeppotronProducer/Director Debut Catherine Tate's Little Cracker, Dispatches: City of Fear, My Boyfriend the War Hero, My Brother the Islamist, True Stories: Battle for BarkingThe Network and Fast Track Programme ChoiceMisfits, Sherlock, The Killing, The Only Way is Essex, The Promise, Wonders of the UniverseJudging Panel Chair Elaine Bedell Director of Entertainment and Comedy, ITV Producers Tamsyn Zietsman Head of Publicity, UKTV Lisa Perrin Creative Director Entertainment, ShineSponsored by Saturday 15:30-16:30 The Network and MGEITF Joint Session: The Only Way is Essex: A MasterclassThe Pentland, EICCWhat's your take on the show which has got everyone talking? Hear the inside track on the BAFTA-award winning series which has not only spawned a new genre of scripted reality, but a whole new lingo as well. How was it created? How did the cast become household names? How is it turned around in a week? Why has the marketing been such a spectacular success? And what's next in this genre? The creators and cast let you in on all the secrets. You'll be well-jell if you miss this!Chair Kate Garraway Broadcaster Panellists Sam Faiers Reality TV Star Ruth Wrigley Group Entertainment and Format Executive, All3Media Tony Wood Creative Director, Lime Pictures Mark Wright, Reality TV Star Claire Zolkwer Commissioning Editor Comedy & Entertainment, ITV Producers Donna Taberer Head of Public Service Partnerships, BBC Academy Natasha Hegde Channel and Scheduling Assistant, UKTVSponsored byJoin top TV industry players from around the world at these specially selected MediaGuardian Edinburgh International TV Festival sessions

14The Network/MGEITF Social EventsThursday 19:45-21:00 Al Murray: The Network/ Fast Track Opening NightMoorfoot & Kilsyth, EICCAl Murray, The Pub Landlord, is hosting his world famous Compete For The Meat quiz especially for The Network and Fast Track! You'd better brush up as your knowledge of television will be tested to the limit and your crisp consumption capability will be pushed to the max. It will be like a media studies course, but more useful. And you might even win a frozen chicken (sausages for the runners up). Producers Richard Allen-Turner Joint Managing Director, Avalon Mark Augustyn Producer, Avalon Matt Nida Producer, AvalonThursday 21:00-22:30The Network/ Fast Track drinksMoorfoot & Kilsyth, EICCGet to know your fellow delegates, as well as industry experts from our Committee and sponsors. Start making those contacts! Friday 20:00-22:00MGEITF Opening ReceptionMuseum of ScotlandJoin the main festival delegates for entertainment, drinks and canapés at the Friday Night Opening Reception. You'll be surrounded by priceless exhibits as you mingle with top TV executives and programme makers. The Museum is a five minute walk from the Festival Theatre, following the James MacTaggart Lecture.Sponsored bySaturday 21:30-lateThe Saturday Night Party The George HotelJoin the delegates from the main TV festival at The George Hotel - the social heart of the Festival. Sharpen up your networking skills over a drink and dance the night away in the grand Kings Hall. TV people have a - justified - reputation for working hard and playing hard. Enjoy these social events, but don't forget that they are also excellent opportunities to meet new contacts, so network, network, network!