60Edinburgh International Film Festival 2011marketing society and eiffIn 2010 the Edinburgh International Film Festival merged with the Filmhouse, two pre-viously separately run businesses which now come under the umbrella organisation of the Centre for the Moving Image (CMI). The ambition of this new organisation is to celebrate, educate, inform, lead, inspire and activate across the space of film and moving image. Our mission is to further establish Scotland as a leader in celebrating film and the moving image, inspiring and educating audiences, talent and businesses and leading the way in exploring and owning the new - new ways of creating stories, telling stories and sharing stories for both industry and the public.We are delighted to be working with the Marketing Society to present Ogilvy Day.David Ogilvy was born on 23 June 1911, the same day of the year his father and grandfa-ther were born. Legend has it David's father challenged him to also try for a son on this day - one of the many stories that surround him. Now, 100 years on, The Marketing Society is celebrating his life and legacy. Ogilvy was very proud of his Scottish roots and education. He claimed it was this heritage that developed his passion for mar-keting effectiveness, as well as the craft of creative execution. He was also a great so-cial animal, story teller and serial networker - wearing his kilt to cocktail parties ensured (like his advertising) that he stood out from the crowd. Ogilvy's golden era of advertising has recently been brought to life in the hit TV series - Mad Men.On 23 June 2011, as part of the Edinburgh International Film Festival, The Marketing Society is planning three events that reflect Ogilvy's passions.For full details of these events, please visit: www.marketingsociety.org.uk/ogilvydayTo make a booking, please contact EIFF Box Office or the Marketing Society directly on: 020 8973 1360 or email: bookings@marketingsociety.co.uk 1. INSPIRED THINKINGMarketing and the Movies - A Master-class with Peter FiskTHU 23 JUNE 13:00-15:00 FILMHOUSEPRICE: Marketing Society Corporate Member - £45Marketing Society Member or EIFF delegate - £50 Non Member/Delegate - £60 Lights: how global and local markets have been transformed by economic crisis and technological change, and the new breed of game-changing brands.Cameras: what it takes to build a great brand, to engage people more deeply, and drive profitable innovation in this world of new rules and opportunities. Action: why Pixar can be a great inspiration for your business, applying their 15 steps to great movie-making to the challenges of building a successful brand. 2. CRAFT AND CREATIVITYClassic Cinema Advertising ShowcaseTHU 23 JUNE 15:30-17.30 FILMHOUSEPRICE: Marketing Society Corporate Member - £20Marketing Society Member or EIFF delegate - £25Non Member/Delegate - £35 Industry experts will present their favourite cinema adverts before the audience votes for the all-time greatest. Speakers include Gerry O'Donnell, The Famous Grouse, Gerry Farrell, The Leith Agency, Ian McAteer, The Union, Angus Walker, Frame, Murray Calder, Mediacom.There will also be the opportunity to nomi-nate someone who has made an outstanding contribution to marketing in Scotland for the Ogilvy Award which will be presented at the end of the year. 3. BUILDING BUSINESSMad Men Cocktail Party - sponsored by MaxxiumTHU 23 JUNE 18:00-20:00 Limited availabilityThe Mad Men Cocktail Party will provide an opportunity for invited agency and guest clients to work the room - Don Draper style. Our event hosts and hostesses will ensure all guests meet a variety of new contacts over a range of cocktails specially created for the occasion. The cocktail party is by invitation only so tickets are limited. If you are interested in attending please contact the Marketing Society directly: details below.Sponsors:

All That Heaven Allows61Wednesday 15Friday 17CAM: Cameo | EFT: Edinburgh Festival Theatre | FH: Filmhouse | GST: George Square Theatre | IS: Inspace | TDB: Teviot Debating Hall | TDN: Teviot Dining Room | TUG: Teviot Underground | FI: French InstituteAll information correct at time of going to printProject: New Cinephilia 09:00 ISCollabor8te 14:15 FH 2Stranger Than Paradise 15:30 FH 1Cityscapes 16:15 FH 2You Are Not I 17:45 FH 1Tomboy 17:45 CAM 1Truth About Men 18:10 FH 3Improvising Live Music For Film 18:15 FH 2BAFTA Rocliffe New Writing Forum 19:00 TDBJane's Journey 19:40 FH 1Oliver Sherman 19:50 CAM 1L.A. Raeven - Beyond the Image 20:00 FH 2Tender Son: The Frankenstein Project 20:10 FH 3New Media Scotland Atmosphere 1 | The Man in the White Suit 20:30 ISPhase 7 22:00 CAM 1Life in Movement 22:00 FH 2Fast Romance 22:10 FH 1Mysterious Object at Noon 22:20 FH 3Revealing/Unravelling 15:45 FH 1Whisky Galore 15:45 CAM 1Oliver Sacks: Tales of Music and the Brain 17:30 FH 3Bobby Fischer Against the World 17:40 FH 1Phase 7 17:45 CAM 1Fast Romance 17:55 FH 2Our Day Will Come 19:40 FH 1Tender Son: The Frankenstein Project 19:45 FH 3CALVET 20:00 CAM 1Jitters 20:00 FH 2New Media Scotland Atmosphere 2 | The Incredibles 20:30 ISFashion on Film 20:45 TDBOn the Shore 21:55 FH 1Truth About Men 22:05 FH 3Ghosted 22:15 CAM 1Shut Up Little Man! An Audio Misadventure 22:15 FH 2The Guard 21:45 EFTfestival calendarThursday 1622:00-00:0020:00-22:0018:00-20:0016:00-18:0014:00-16:0010:00-14:00