All That Heaven Allows59TRACTIONfestival eventseasyJet are proud to sponsor the 2011 Edinburgh International Film Festival10812650.9235-EJ-Edinburgh FF Strips v3.indd 106/05/2011 17:35BEHIND THE CAMERA90 minMON 20 JUNE 16:00 FILMHOUSE 2PRICE: FREE TICKETED EVENTBella Freud and filmmaker Gerry Fox discuss the inspiration behind their film 'Hopes & Dreams', portraits of refugee children of Palestine.Bella Freud, of the Hoping Foundation (children's charity for Palestinian refugee children) travelled to Gaza, the West Bank, and Lebanon with award-winning filmmaker, Gerry Fox. They filmed a series of portraits of Palestinian refugee children talking about their aspirations as they prepare to leave school. The resulting film shows that despite being scattered across borders by decades of statelessness and exile, Palestinian students share a common history and identity. Bella Freud is one of EIFF's 2011 guest curators.World Refugee Day: HopingNOKIA SHORTS WEEKENDER75 minSAT 25 JUNE 16:15 GEORGE SQ THEATREPRICE: FREE TICKETED EVENTOne of the most important music video directors in the world right now. Award winning filmmaker Saam Farahmand has lent his highly imaginative eye to a host of musicians including the Klaxons, New Young Pony Club, These New Puritans, Simian Mobile Disco, Janet Jackson and Cheryl Cole. Join Vimeo's Jeremy Boxer in watching and discussing some of his most groundbreaking videos from the last 5 years.VICE and Nokia host a Saam Farahmand RetrospectiveNOKIA SHORTS WEEKENDER60 minSAT 25 JUNE 15:00 GEORGE SQ THEATREPRICE: FREE TICKETED EVENTThe world's most popular youth internet TV station pops its Edinburgh cherry.VICE, the world's fastest growing youth entertainment media company, specialises in making honest, authentic and compelling video content that young people love. VICE has run an award winning IPTV channel, with Spike Jonze as its Creative Director, since 2007; its global network of correspondents report on culture, travel, news, sports and lifestyle. Global VICE Editor Andy Capper leads this relaxed session of highlights from the channel's last four years, discussing some of his favourite behind-the-scenes moments, and giving a sneak peek of some brand new work.VICE TV Greatest Hits!NOKIA SHORTS WEEKENDER70 minSAT 25 JUNE 11:30 FESTIVALHOUSE@TEVIOT - DEBATING HALLPRICE: FREE TICKETED EVENTAre viral videos created by design or by chance? A conversation between film curator Jeremy Boxer (Vimeo Creative Director, Film+Video) and filmmaker Jason Wishnow (Creator of TEDTalks, TED.com). Wishnow and Boxer will discuss lessons all filmmakers can learn from viral videos, proven techniques of viral filmmaking, and how to encourage a video to go viral. They will share several short clips and discuss different reasons why they became so sharable and memorable.The Web Changed Film, Film Changed The Web

60Edinburgh International Film Festival 2011marketing society and eiffIn 2010 the Edinburgh International Film Festival merged with the Filmhouse, two pre-viously separately run businesses which now come under the umbrella organisation of the Centre for the Moving Image (CMI). The ambition of this new organisation is to celebrate, educate, inform, lead, inspire and activate across the space of film and moving image. Our mission is to further establish Scotland as a leader in celebrating film and the moving image, inspiring and educating audiences, talent and businesses and leading the way in exploring and owning the new - new ways of creating stories, telling stories and sharing stories for both industry and the public.We are delighted to be working with the Marketing Society to present Ogilvy Day.David Ogilvy was born on 23 June 1911, the same day of the year his father and grandfa-ther were born. Legend has it David's father challenged him to also try for a son on this day - one of the many stories that surround him. Now, 100 years on, The Marketing Society is celebrating his life and legacy. Ogilvy was very proud of his Scottish roots and education. He claimed it was this heritage that developed his passion for mar-keting effectiveness, as well as the craft of creative execution. He was also a great so-cial animal, story teller and serial networker - wearing his kilt to cocktail parties ensured (like his advertising) that he stood out from the crowd. Ogilvy's golden era of advertising has recently been brought to life in the hit TV series - Mad Men.On 23 June 2011, as part of the Edinburgh International Film Festival, The Marketing Society is planning three events that reflect Ogilvy's passions.For full details of these events, please visit: www.marketingsociety.org.uk/ogilvydayTo make a booking, please contact EIFF Box Office or the Marketing Society directly on: 020 8973 1360 or email: bookings@marketingsociety.co.uk 1. INSPIRED THINKINGMarketing and the Movies - A Master-class with Peter FiskTHU 23 JUNE 13:00-15:00 FILMHOUSEPRICE: Marketing Society Corporate Member - £45Marketing Society Member or EIFF delegate - £50 Non Member/Delegate - £60 Lights: how global and local markets have been transformed by economic crisis and technological change, and the new breed of game-changing brands.Cameras: what it takes to build a great brand, to engage people more deeply, and drive profitable innovation in this world of new rules and opportunities. Action: why Pixar can be a great inspiration for your business, applying their 15 steps to great movie-making to the challenges of building a successful brand. 2. CRAFT AND CREATIVITYClassic Cinema Advertising ShowcaseTHU 23 JUNE 15:30-17.30 FILMHOUSEPRICE: Marketing Society Corporate Member - £20Marketing Society Member or EIFF delegate - £25Non Member/Delegate - £35 Industry experts will present their favourite cinema adverts before the audience votes for the all-time greatest. Speakers include Gerry O'Donnell, The Famous Grouse, Gerry Farrell, The Leith Agency, Ian McAteer, The Union, Angus Walker, Frame, Murray Calder, Mediacom.There will also be the opportunity to nomi-nate someone who has made an outstanding contribution to marketing in Scotland for the Ogilvy Award which will be presented at the end of the year. 3. BUILDING BUSINESSMad Men Cocktail Party - sponsored by MaxxiumTHU 23 JUNE 18:00-20:00 Limited availabilityThe Mad Men Cocktail Party will provide an opportunity for invited agency and guest clients to work the room - Don Draper style. Our event hosts and hostesses will ensure all guests meet a variety of new contacts over a range of cocktails specially created for the occasion. The cocktail party is by invitation only so tickets are limited. If you are interested in attending please contact the Marketing Society directly: details below.Sponsors: