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CaSE STudiES28BrOadlaNd BuSiNESS FOCuSYouTube sensationJessica Cocks hascome offline for awhile to open up hervery own Beautician'sbusiness in Norfolk.With the help ofBroadland CouncilTraining Service andtheir Basics forBusiness course,Jessica decided to goafter her dream and make it a reality.Jessica has been involved in the Beauty worldsince leaving school and it has always been adream of hers to be able to offer her owntreatments for the people of Norfolk. Withthe experience of working for both aninternational hotel chain and a small ruralsalon, together with her on-line activities, shebelieves now is the right time.She is a regular face on YouTube giving beautytips and advice. YouTube were so impressedwith Jessica they have now given her, her veryown channel and one video alone waswatched by 35,000 people worldwide. When asked what makes her so popular,Jessica said "I always make it achievable,giving step-by-step instructions so everyonecan try the look for themselves. I also hold lotsof competitions which people really love."Jessica says "Social networking is a fantasticcommunication opportunity and it seemsthere is a growing demand for clients tofollow the videos and then head over to myFacebook page for further tips and advice,and to talk to me. The web also helps me tokeep up to date with the latest looks,fashions and products."One online customer says "She has a verycalm but professional approach and prefersto enhance natural beauty features''. Youfeel you know her before you meet her andliking someone's approach helps to makeyou feel relaxed during treatment."Jessica is most definitely a Beautician with adifference. Who knows what's next -internet domination, T.V? One thing's forsure, the future is looking rosy...'Jessica Beautician' in Norfolk opened at theend of last year and you can find it at,Tumbleweed Cottage, 43 The Heath,Hevingham, Norwich, Norfolk NR10 5QLAll details can be found at :www.facebook.com/jessicabeauticianYouTube:www.youtube.com/user/JessicaBeauticianJessica can be contacted on 07920 473760or via email: jessicabeautician@gmail.comJessica Beautician