56Graphic DesignYou will also have two visual theory units. Students will demonstrate and develop self-directed study skills.In the second year you will start to develop your own personal style. You will be introduced to higher level critical thinking skills and research methodologies. Topics covered in this stage include advanced typography, editorial design, packaging (context and meaning), business practice skills, web design and a self-initiated, self-directed assignment. Your final project, and end-of-year show, concludes the course.How will I be taught?Staff who teach you include highly enthusiastic, qualified and industry experienced lecturers and you will be taught through a mix of:. Practical workshops and demonstrations. Lecturers and seminars. Group and one-to-one tutorials. Visits to galleries and museumsOne of the units involves developing good business practice. You may have the opportunity to gain work experience in the design industry or be given live work from real clients.How will I be assessed?All course work is assessed at the end of each unit and you will be awarded a percentage grade against grading descriptors. The course is taught over two years (called stage 1 and stage 2). Each year is divided into semesters so that over the course of two years you will have completed four semesters. Entry into the second year is only granted after successful completion of all stage 1 units. You must achieve 240 credits to be awarded the FDA in Graphic Design.What can this course lead to?The course is run at the BDC Rush Green Campus on behalf of the University of the Creative Arts, one of Europe's leading creative arts universities. Your successful achievement of all units will gain you an automatic place (no requirement for an interview) onto the BA(Hons) Top-Up year at UCA, Maidstone. Upon graduating with the skills we give you from FDA or the BA(Hons), and a outstanding portfolio you may progress into employment in Graphic Design."The primary key to visual communication is difference"

57