page 1
page 2
page 3
page 4
page 5
page 6
page 7
page 8
page 9
page 10
page 11
page 12
page 13
page 14
page 15
page 16
page 17
page 18
page 19
page 20
page 21
page 22
page 23
page 24
page 25
page 26
page 27
page 28
page 29
page 30
page 31
page 32
page 33
page 34
page 35
page 36
page 37
page 38
page 39
page 40
page 41
page 42
page 43
page 44
page 45
page 46
page 47
page 48
page 49
page 50
page 51
page 52
page 53
page 54
page 55
page 56
page 57
page 58
page 59
page 60
page 61
page 62
page 63
page 64
page 65
page 66
page 67
page 68
page 69
page 70
page 71
page 72
page 73
page 74
page 75
page 76
page 77
page 78
page 79
page 80
page 81
page 82
page 83
page 84
page 85
page 86
page 87
page 88
page 89
page 90
page 91
page 92
page 93
page 94
page 95
page 96
page 97
page 98
page 99
page 100
page 101
page 102
page 103
page 104
page 105
page 106
page 107
page 108
page 109
page 110
page 111
page 112
page 113
page 114
page 115
page 116
page 117
page 118
page 119
page 120
page 121
page 122
page 123
page 124
page 125
page 126
page 127
page 128
page 129
page 130
page 131
page 132

Feel more confident when dealingwith finance7 CPD hoursCoursecode0502Level FoundationDuration1 day Venues and datesLondon201124November 201223February 14June25OctoberPrice£550+ VATCIM Member price£495+ VATWhat's includedTuition, course materials,lunch and refreshmentsRelated courseßBudgeting for Marketers(p93)Moredatesandtobookonlinewww.cim.co.uk/0502Overview Unless you understand the financial side of the business, you're unlikely to make it to topmanagement. This workshop will introduce you to the essential financial and accountingconcepts, and show how they affect marketingand selling. It will help you to assess the financialstrength of potential customers and suppliers,and see how your own activities affect theorganisation's performance.Benefits to you and your company You will benefit because you will understand theterminology used by accounts and finance staff,and will feel more confident when involved withthem. The course will help you do your job betterand help prepare you for senior management,where financial awareness is crucial.Organisations will benefit because people willwork with more confidence. They will have agreater understanding of the financialperformance of their own organisation, suppliersand competitors. This should result in more profit and/or better use of the resources that they manage.Who this course is for This workshop will suit anyone who has to dealwith finance in their job, or who will do in thefuture. For example it will suit those who deal withsuppliers and customers, and who have toanalyse annual financial statements. What you will learn ßUnderstand the difference between cash and profit.ßUnderstand the contents of a cash flowstatement, profit and loss account andbalance sheet.ßInterpret financial accounts.ßCarry out ratio analysis and interpretation ofkey performance indicators.ßUse tools such as break-even analysis.ßManage working capital.ßUnderstand terminology such as gearing andreturn on capital employed.Learning approachA variety of exercises will be used, including:ßIndividual exercises where you calculate andinterpret ratios.ßGroup exercises in which you will analyse andinterpret annual financial statements.Finance for Sales andMarketing ManagersLeap over the first four hurdles facedby every new manager7 CPD hoursCoursecode1406Level FoundationDuration1 dayVenues and datesLondon201120September 29November 201207February 18June04September 06DecemberPrice£550+ VATCIM Member price£495+ VATWhat's includedTuition, course materials,lunch and refreshmentsRelated courseßManaging MarketingResource (p98)Moredatesandtobookonlinewww.cim.co.uk/1406Overview This course will develop the skills and confidenceyou need to work effectively with your team and todeal impartially with difficult situations. For teamleaders attending, this course helps you recogniseyour skills in an organised and professional way.Benefits to you and your company You will meet and communicate with other first-time leaders and leave with extra confidence toassert yourself in your leadership role. You willlearn how to improve team performance, bymotivating individuals and building a team thatwill provide a sense of purpose and achievementfor all its members.Many new managers suffer stress anddisillusionment in the first few months of theirappointment due to lack of skills. The course willremove this concern and provide yourorganisation with new leaders who understandhow to direct their teams and build group synergy.Who this course is forThis dynamic course is for those newlyappointed, or about to be appointed, tomanagement positions.What you will learn ßHow to make an effective transition from teammember to team leader.ßUnderstand the three critical factors ofleadership success.ßIdentify the three critical actions of leadership.ßRecruit new team members.ßUnderstand and outline the behaviour ofsuccess.ßManage people and resources effectively.ßUnderstand and implement leadership styles.ßPut motivation theories into practice.ßUse key communication techniques.ßMake leadership decisions.ßUnderstand the process of management.ßUnderstand what makes an effective team.ßControl the satisfiers and dissatisfiers thatcontrol work output.ßSet and monitor targets and reportingstandards.Learning approachA totally interactive experience that is relaxed, butengaging, this workshop is designed to elicitopinions and contributions from all attending. The course format includes:ßA case study exercise.ßAn introduction to psychometric measurement.ßTraining video.ßGroup exercises.ßGroup discussions.Leadership Skills for New ManagersBusiness, Management and Finance94Training bookings and advice +44 (0)1628 427200

Become a confident, engagingand influential presenter,whether speaking to internal or external audiencesOverview Even the most professional and accomplishedmarketers can feel nervous and uncomfortablewhen asked to make a presentation. This coursebuilds confidence from the first moment to thelast, improving delegates' mindsets as well as skillsets. We also study the psychology of persuasion,learn how to structure material powerfully anddiscover how to engage with an audience. Benefits to you and your company Delegates address and overcome the naturalfears that people have when preparing to make apresentation, such as: Will the audience find meinteresting? Will they buy my arguments? Will Iremember what to say? Will my voice dry up?How will I handle those tricky questions?Your employer can feel confident that you are ableto represent their brand with conviction and pride,whether you are pitching for business, presentingto a peer group or engaging internal stakeholders.Who this course is forFor junior to middle managers, either agency orin-house, who want to maximise their impact andincrease their influence. What you will learn ßDiscover how to access your most positivemindset and overcome the fear of publicspeaking.ßIdentify your audience and what they careabout.ßDiscover the cycle of persuasion and the fivesecrets of great content.ßStructure what you are saying for maximumeffect.ßUse an authoritative voice: improve your tone,pace, volume and emphasis.ßDevelop more confident body language, sothat your eyes, face and hands match yourmessage.ßChannel nervous energy.ßUse visual aids.ßHandle questions.Learning approachßVery hands-on.ßIntensive practical exercises. ßSeveral opportunities to make presentations ina safe environment, and learn from peer andtutor feedback. Essential Presentation SkillsBook onlinewww.cim.co.uk 95Business, Management and Finance7 CPD hoursCoursecode0970Level FoundationDuration1 dayVenues and datesLondon201120 December201218April11July10OctoberPrice£550+ VATCIM Member price£495+ VATWhat's includedTuition, course materials,lunch and refreshmentsRelated coursesßAssert Yourself (p96)ßPresentation Masterclass(p99)ßInfluencing Skills to Get Results (p99)Moredatesandtobookonlinewww.cim.co.uk/0970