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Feel more confident when dealingwith budgetsOverview Unless you understand the financial side of thebusiness, you're unlikely to make it to topmanagement. This highly interactive workshopwill introduce you to methods of creating budgetsand show how they are used to monitor andimprove financial performance. It will help you,and your organisation, to manage budgetseffectively and you will be able to deal moreconfidently with your accountants. Benefits to you and your company You will benefit because you will understand themethods and terminology used by accounts andfinance staff, and you will feel more confidentwhen communicating with them. The course willhelp you to do your job better and help prepareyou for senior management, where the ability touse budgets is crucial.Your organisation will benefit because people willreturn to the workplace with a greater degree ofunderstanding and more confidence. The coursewill help them to prepare more accurate budgets,manage them better and have more effectiverelationships with their accountants.Who this course is forThe training will suit anyone who has recentlystarted to deal with budgets in their job, or whowill do so in the future.What you will learn ßUnderstand the benefits and limitations ofbudgets.ßDevelop more accurate budgets andforecasts.ßMonitor and control budgets through the useof monthly accounts.ßUse tools such as sensitivity and break-evenanalysis.ßPresent your budget and deal with challenges.Learning approachßIndividual exercises where you are asked toconstruct a budget from a set of sample data.ßPairs exercises where you analyse a set ofmanagement accounts and suggest correctiveaction.ßGroup exercises in which you will be asked tocreate and justify a budget.Budgeting for MarketersBook 93Business, Management and Finance7 CPD hoursCoursecode0786Level FoundationDuration1 dayVenues and datesLondon201117November201215March17July22NovemberPrice£550+ VATCIM Member price£495+ VATWhat's includedTuition, course materials,lunch and refreshmentsRelated courseßFinance for Sales andMarketing Managers (p94), mathematical and statisticaltechniques to help you quantifymarketing performance7 CPD hoursCoursecode1153Level FoundationDuration1 dayVenues and datesLondon201103October201208February12SeptemberPrice£550+ VATCIM Member price£495+ VATWhat's includedTuition, course materials,lunch and refreshmentsRelated coursesßBusiness Analysis forMarketing Managers (p92)ßMarket and SalesForecasting (p31) This workshop will give you the ability andconfidence to utilise basic financial, mathematicaland statistical procedures so you can contributemore fully to defining and delivering marketingand organisational objectives. It's designed tohelp you collect, process, analyse and utilisequantitative data and derived information moreefficiently and effectively. With increasingpressure on budgets, it will help you to betterjustify plans and quantify results.Benefits to you and your company You will learn the key financial, mathematical andstatistical techniques that will enable you to notonly better understand your marketing environmentbut also produce more quantitatively orientedplans, strategies and tactics. The workshop shouldalso boost your confidence in liaising with morequantitatively oriented colleagues.Many marketers are not fluent in the language ofbusiness, ie. the numbers. This workshop isdesigned to help the organisation's marketersbecome more focused, analytical and credible inan increasingly numbers-oriented world.Who this course is forThis workshop is for marketers and those inrelated functions who want to improve thierquantitive skills. It will also appeal to peoplewanting to better utilise Excel® and in particularits Data Analysis Toolpakadd-in.What you will learn ßUtilise quick maths techniques to buildconfidence and impress colleagues.ßUnderstand Excel® fundamentals. ßExploit the key 20% mathematical/statisticaltools and techniques that will deliver 80% ofthe results you require.ßConduct an 80:20/Pareto analysis on acustomer database.ßDifferentiate between margin and mark-up andthe implications.ßDetermine the bottom line impact of pricechanges.ßCalculate the break-even point on projectsincluding the development and launch of newproducts.ßUtilise key financial terminology andmathematics with your accountant and CEO.ßUse basic descriptive statistics to analyse anddescribe data and turn it into information.ßUse basic inferential statistics to establishcorrelations and cause and effect.ßCalculate key marketing statistics such asreturn on marketing investment (ROMI).Learning approachA mixture of slides, demos and discussion, withlots of 'hands-on' exercises and mini workshops.Emphasis on practical application!Business Maths for Marketers

Feel more confident when dealingwith finance7 CPD hoursCoursecode0502Level FoundationDuration1 day Venues and datesLondon201124November 201223February 14June25OctoberPrice£550+ VATCIM Member price£495+ VATWhat's includedTuition, course materials,lunch and refreshmentsRelated courseßBudgeting for Marketers(p93) Unless you understand the financial side of the business, you're unlikely to make it to topmanagement. This workshop will introduce you to the essential financial and accountingconcepts, and show how they affect marketingand selling. It will help you to assess the financialstrength of potential customers and suppliers,and see how your own activities affect theorganisation's performance.Benefits to you and your company You will benefit because you will understand theterminology used by accounts and finance staff,and will feel more confident when involved withthem. The course will help you do your job betterand help prepare you for senior management,where financial awareness is crucial.Organisations will benefit because people willwork with more confidence. They will have agreater understanding of the financialperformance of their own organisation, suppliersand competitors. This should result in more profit and/or better use of the resources that they manage.Who this course is for This workshop will suit anyone who has to dealwith finance in their job, or who will do in thefuture. For example it will suit those who deal withsuppliers and customers, and who have toanalyse annual financial statements. What you will learn ßUnderstand the difference between cash and profit.ßUnderstand the contents of a cash flowstatement, profit and loss account andbalance sheet.ßInterpret financial accounts.ßCarry out ratio analysis and interpretation ofkey performance indicators.ßUse tools such as break-even analysis.ßManage working capital.ßUnderstand terminology such as gearing andreturn on capital employed.Learning approachA variety of exercises will be used, including:ßIndividual exercises where you calculate andinterpret ratios.ßGroup exercises in which you will analyse andinterpret annual financial statements.Finance for Sales andMarketing ManagersLeap over the first four hurdles facedby every new manager7 CPD hoursCoursecode1406Level FoundationDuration1 dayVenues and datesLondon201120September 29November 201207February 18June04September 06DecemberPrice£550+ VATCIM Member price£495+ VATWhat's includedTuition, course materials,lunch and refreshmentsRelated courseßManaging MarketingResource (p98) This course will develop the skills and confidenceyou need to work effectively with your team and todeal impartially with difficult situations. For teamleaders attending, this course helps you recogniseyour skills in an organised and professional way.Benefits to you and your company You will meet and communicate with other first-time leaders and leave with extra confidence toassert yourself in your leadership role. You willlearn how to improve team performance, bymotivating individuals and building a team thatwill provide a sense of purpose and achievementfor all its members.Many new managers suffer stress anddisillusionment in the first few months of theirappointment due to lack of skills. The course willremove this concern and provide yourorganisation with new leaders who understandhow to direct their teams and build group synergy.Who this course is forThis dynamic course is for those newlyappointed, or about to be appointed, tomanagement positions.What you will learn ßHow to make an effective transition from teammember to team leader.ßUnderstand the three critical factors ofleadership success.ßIdentify the three critical actions of leadership.ßRecruit new team members.ßUnderstand and outline the behaviour ofsuccess.ßManage people and resources effectively.ßUnderstand and implement leadership styles.ßPut motivation theories into practice.ßUse key communication techniques.ßMake leadership decisions.ßUnderstand the process of management.ßUnderstand what makes an effective team.ßControl the satisfiers and dissatisfiers thatcontrol work output.ßSet and monitor targets and reportingstandards.Learning approachA totally interactive experience that is relaxed, butengaging, this workshop is designed to elicitopinions and contributions from all attending. The course format includes:ßA case study exercise.ßAn introduction to psychometric measurement.ßTraining video.ßGroup exercises.ßGroup discussions.Leadership Skills for New ManagersBusiness, Management and Finance94Training bookings and advice +44 (0)1628 427200