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Gain the confidence and skillsrequired to implement the key stagesof project management7 CPD hoursCoursecode0759Level FoundationDuration1 dayVenues and datesLondon201114September 14December201203DecemberBirmingham201212JuneManchester201225April Reading201203AugustPrice£550+ VATCIM Member price£495+ VATWhat's includedTuition, course materials,lunch and refreshmentsRelated courseßManaging MarketingResource (p98)Moredatesandtobookonlinewww.cim.co.uk/0759Overview An essential foundation for anyone new to projectmanagement. With a focus on the steps requiredto scope, plan, implement and evaluatemarketing projects, it also provides the groundingrequired to deliver on time and within budget. Wealso consider the 'human factor', encouragingthe project manager to gain cooperation andmutual accountability within the project team.Benefits to you and your company You will understand the key stages of projectmanagement and your responsibilities to bothstakeholders and your team. You will gainconfidence in the process to deliver projects ontime and within budget. You will understand howto unite your team and work together to performefficiently and cost-effectively.For the organisation this means better projectcontrol and delivery, and confident marketerswho take the inevitable challenges of projectmanagement in their stride. Who this course is for This workshop provides the perfect introductionto project management for marketers and thosewho operate in other areas of their organisation.It is therefore suitable for anyone who is new to marketing or project management and wouldlike some formal training to help build skills and confidence. What you will learn ßUnderstand what it really means to be aproject manager and why it is an essential skillfor the ambitious marketer.ßUnderstand how personal efficiency is a bigcontributory factor to successful projectmanagement.ßScope a project and set realistic objectiveswhile managing stakeholder expectations.ßPlan a project and prioritise all the tasks withinthe plan.ßImplement the project plan and organise yourteam to work to deadlines.ßWork with the team to get the best out ofpeople so that they understand the role theyare playing and the accountability they have tothe team.ßUnderstand why evaluation is so important.Learning approachThere is lots of discussion and exercises toensure that the project management theory wecover can be translated for the real world andthe delegates own work situation.Fundamentals of Project ManagementMake your marketing plan moreeffective, credible and persuasive byquantifying and prioritising eachcomponent of the plan7 CPD hoursCoursecode1304Level FoundationDuration1 dayVenues and datesLondon201114October 201216March 08June26October Price£550+ VATCIM Member price£495+ VATWhat's includedTuition, course materials,lunch and refreshmentsRelated courseßBusiness Maths forMarketers (p93)Moredatesandtobookonlinewww.cim.co.uk/1304Overview This course meets the needs of marketers whowant to develop a business analysis toolkit whichthey can use continuously to check their marketingstrategy and thereby improve companyperformance. It will help delegates to turnmarketing data into information. This process canact as a template for assessing new businessopportunities, and help to discriminate betweenalternative strategies.Benefits to you and your company You will learn how to take the raw materials of business data and turn them into real business intelligence. You will learn by doing,using best practice examples and scenarios, so that you can do it for yourself when you goback to the workplace.Your organisation will get the benefit ofinvestments already made in data collection andmarket intelligence, by making them moreusable. If used effectively, the toolkit should leadto significant performance and profitimprovements. A greater understanding ofobjective assessment tools will lead to sharperstrategic focus.Who this course is forThis course is designed for marketers who aremoving into positions in which they will beexpected to demonstrate increasing strategicawareness, and for existing marketing managerswho want to have an objective process fordeciding between alternative opportunities. This workshop is a foundation course, and isintended to be self-sufficient, demanding no priorin-depth working knowledge of strategicmarketing frameworks.What you will learn ßLearn the definitions of each tool - what it is,and what it does.ßUse the main steps of the strategic marketingprocess in a logical and prioritised way.ßAppreciate the importance of interpreting thestatements companies make aboutthemselves.ßSee the importance of risk analysis andscenario planning in every area of thebusiness.ßUnderstand what parameters might beimportant for your company, and learn how torank them.ßPut the steps together in the right sequence.ßPresent findings as an effective decision-making tool for senior management.Learning approachDelivery style is interactive. All the tools andframeworks are explained, and then eachcomponent will be practised, sometimesindividually, sometimes in groups. Contributionsfrom delegates, especially experiences from thefield, are warmly welcomed.Business Analysis for Marketing ManagersBusiness, Management and Finance92Training bookings and advice +44 (0)1628 427200

Feel more confident when dealingwith budgetsOverview Unless you understand the financial side of thebusiness, you're unlikely to make it to topmanagement. This highly interactive workshopwill introduce you to methods of creating budgetsand show how they are used to monitor andimprove financial performance. It will help you,and your organisation, to manage budgetseffectively and you will be able to deal moreconfidently with your accountants. Benefits to you and your company You will benefit because you will understand themethods and terminology used by accounts andfinance staff, and you will feel more confidentwhen communicating with them. The course willhelp you to do your job better and help prepareyou for senior management, where the ability touse budgets is crucial.Your organisation will benefit because people willreturn to the workplace with a greater degree ofunderstanding and more confidence. The coursewill help them to prepare more accurate budgets,manage them better and have more effectiverelationships with their accountants.Who this course is forThe training will suit anyone who has recentlystarted to deal with budgets in their job, or whowill do so in the future.What you will learn ßUnderstand the benefits and limitations ofbudgets.ßDevelop more accurate budgets andforecasts.ßMonitor and control budgets through the useof monthly accounts.ßUse tools such as sensitivity and break-evenanalysis.ßPresent your budget and deal with challenges.Learning approachßIndividual exercises where you are asked toconstruct a budget from a set of sample data.ßPairs exercises where you analyse a set ofmanagement accounts and suggest correctiveaction.ßGroup exercises in which you will be asked tocreate and justify a budget.Budgeting for MarketersBook onlinewww.cim.co.uk 93Business, Management and Finance7 CPD hoursCoursecode0786Level FoundationDuration1 dayVenues and datesLondon201117November201215March17July22NovemberPrice£550+ VATCIM Member price£495+ VATWhat's includedTuition, course materials,lunch and refreshmentsRelated courseßFinance for Sales andMarketing Managers (p94)Moredatesandtobookonlinewww.cim.co.uk/0786Financial, mathematical and statisticaltechniques to help you quantifymarketing performance7 CPD hoursCoursecode1153Level FoundationDuration1 dayVenues and datesLondon201103October201208February12SeptemberPrice£550+ VATCIM Member price£495+ VATWhat's includedTuition, course materials,lunch and refreshmentsRelated coursesßBusiness Analysis forMarketing Managers (p92)ßMarket and SalesForecasting (p31)Moredatesandtobookonlinewww.cim.co.uk/1153Overview This workshop will give you the ability andconfidence to utilise basic financial, mathematicaland statistical procedures so you can contributemore fully to defining and delivering marketingand organisational objectives. It's designed tohelp you collect, process, analyse and utilisequantitative data and derived information moreefficiently and effectively. With increasingpressure on budgets, it will help you to betterjustify plans and quantify results.Benefits to you and your company You will learn the key financial, mathematical andstatistical techniques that will enable you to notonly better understand your marketing environmentbut also produce more quantitatively orientedplans, strategies and tactics. The workshop shouldalso boost your confidence in liaising with morequantitatively oriented colleagues.Many marketers are not fluent in the language ofbusiness, ie. the numbers. This workshop isdesigned to help the organisation's marketersbecome more focused, analytical and credible inan increasingly numbers-oriented world.Who this course is forThis workshop is for marketers and those inrelated functions who want to improve thierquantitive skills. It will also appeal to peoplewanting to better utilise Excel® and in particularits Data Analysis Toolpakadd-in.What you will learn ßUtilise quick maths techniques to buildconfidence and impress colleagues.ßUnderstand Excel® fundamentals. ßExploit the key 20% mathematical/statisticaltools and techniques that will deliver 80% ofthe results you require.ßConduct an 80:20/Pareto analysis on acustomer database.ßDifferentiate between margin and mark-up andthe implications.ßDetermine the bottom line impact of pricechanges.ßCalculate the break-even point on projectsincluding the development and launch of newproducts.ßUtilise key financial terminology andmathematics with your accountant and CEO.ßUse basic descriptive statistics to analyse anddescribe data and turn it into information.ßUse basic inferential statistics to establishcorrelations and cause and effect.ßCalculate key marketing statistics such asreturn on marketing investment (ROMI).Learning approachA mixture of slides, demos and discussion, withlots of 'hands-on' exercises and mini workshops.Emphasis on practical application!Business Maths for Marketers