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91For classification levels please refer to page 3For latest courses and dates check www.cim.co.ukBusiness, Management and Finance CoursesCourseDurationPageFoundationFundamentals of Project Management1 day workshop92Business Analysis for Marketing Managers1 day workshop92Budgeting for Marketers1 day workshop93Business Maths for Marketers1 day workshop93Finance for Sales and Marketing Managers1 day workshop94Leadership Skills for New Managers1 day workshop94Essential Presentation Skills1 day workshop95Assert Yourself1 day workshop96Time Management1 day workshop96AdvancedNetworking for Results1 day workshop97Managing Marketing Resource3 day course98Coaching Skills for Managers2 day course98Influencing Skills to Get Results1 day workshop99MasterclassPresentation Masterclass2 day course99

Gain the confidence and skillsrequired to implement the key stagesof project management7 CPD hoursCoursecode0759Level FoundationDuration1 dayVenues and datesLondon201114September 14December201203DecemberBirmingham201212JuneManchester201225April Reading201203AugustPrice£550+ VATCIM Member price£495+ VATWhat's includedTuition, course materials,lunch and refreshmentsRelated courseßManaging MarketingResource (p98)Moredatesandtobookonlinewww.cim.co.uk/0759Overview An essential foundation for anyone new to projectmanagement. With a focus on the steps requiredto scope, plan, implement and evaluatemarketing projects, it also provides the groundingrequired to deliver on time and within budget. Wealso consider the 'human factor', encouragingthe project manager to gain cooperation andmutual accountability within the project team.Benefits to you and your company You will understand the key stages of projectmanagement and your responsibilities to bothstakeholders and your team. You will gainconfidence in the process to deliver projects ontime and within budget. You will understand howto unite your team and work together to performefficiently and cost-effectively.For the organisation this means better projectcontrol and delivery, and confident marketerswho take the inevitable challenges of projectmanagement in their stride. Who this course is for This workshop provides the perfect introductionto project management for marketers and thosewho operate in other areas of their organisation.It is therefore suitable for anyone who is new to marketing or project management and wouldlike some formal training to help build skills and confidence. What you will learn ßUnderstand what it really means to be aproject manager and why it is an essential skillfor the ambitious marketer.ßUnderstand how personal efficiency is a bigcontributory factor to successful projectmanagement.ßScope a project and set realistic objectiveswhile managing stakeholder expectations.ßPlan a project and prioritise all the tasks withinthe plan.ßImplement the project plan and organise yourteam to work to deadlines.ßWork with the team to get the best out ofpeople so that they understand the role theyare playing and the accountability they have tothe team.ßUnderstand why evaluation is so important.Learning approachThere is lots of discussion and exercises toensure that the project management theory wecover can be translated for the real world andthe delegates own work situation.Fundamentals of Project ManagementMake your marketing plan moreeffective, credible and persuasive byquantifying and prioritising eachcomponent of the plan7 CPD hoursCoursecode1304Level FoundationDuration1 dayVenues and datesLondon201114October 201216March 08June26October Price£550+ VATCIM Member price£495+ VATWhat's includedTuition, course materials,lunch and refreshmentsRelated courseßBusiness Maths forMarketers (p93)Moredatesandtobookonlinewww.cim.co.uk/1304Overview This course meets the needs of marketers whowant to develop a business analysis toolkit whichthey can use continuously to check their marketingstrategy and thereby improve companyperformance. It will help delegates to turnmarketing data into information. This process canact as a template for assessing new businessopportunities, and help to discriminate betweenalternative strategies.Benefits to you and your company You will learn how to take the raw materials of business data and turn them into real business intelligence. You will learn by doing,using best practice examples and scenarios, so that you can do it for yourself when you goback to the workplace.Your organisation will get the benefit ofinvestments already made in data collection andmarket intelligence, by making them moreusable. If used effectively, the toolkit should leadto significant performance and profitimprovements. A greater understanding ofobjective assessment tools will lead to sharperstrategic focus.Who this course is forThis course is designed for marketers who aremoving into positions in which they will beexpected to demonstrate increasing strategicawareness, and for existing marketing managerswho want to have an objective process fordeciding between alternative opportunities. This workshop is a foundation course, and isintended to be self-sufficient, demanding no priorin-depth working knowledge of strategicmarketing frameworks.What you will learn ßLearn the definitions of each tool - what it is,and what it does.ßUse the main steps of the strategic marketingprocess in a logical and prioritised way.ßAppreciate the importance of interpreting thestatements companies make aboutthemselves.ßSee the importance of risk analysis andscenario planning in every area of thebusiness.ßUnderstand what parameters might beimportant for your company, and learn how torank them.ßPut the steps together in the right sequence.ßPresent findings as an effective decision-making tool for senior management.Learning approachDelivery style is interactive. All the tools andframeworks are explained, and then eachcomponent will be practised, sometimesindividually, sometimes in groups. Contributionsfrom delegates, especially experiences from thefield, are warmly welcomed.Business Analysis for Marketing ManagersBusiness, Management and Finance92Training bookings and advice +44 (0)1628 427200