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Build your expertise in data protectionand maximise the potential ofcustomer data7 CPD hoursCoursecode0981Level FoundationDuration1 dayVenues and datesLondon201215March 03July 09OctoberBirmingham201114SeptemberManchester201121November Price£550+ VATCIM Member price£495+ VATWhat's includedTuition, course materials,lunch and refreshmentsRelated courseßMust Know Law forMarketers (p88)Moredatesandtobookonlinewww.cim.co.uk/0981Overview Train to be a responsible, invaluable member ofyour marketing team with an enhanced skill set ininformation law and privacy. Help guide yourmarketing team on how to MAXIMISE the earningpotential of business contact data. Byunderstanding what you can and can't do withpersonal data, you can open up new, profitableopportunities for data capture, data sharing ande-mail/SMS marketing.Benefits to you and your company You will gain knowledge and confidence to 'step-up' into a more responsible marketing role whereyou advise and shape customer contact strategy,proactively supporting your organisation in itsresponsibilities to comply with information lawand privacy legislation. A marketing team with enhanced information lawand privacy knowledge will be more proactiveand successful in customer contact. Marketerswith this enhanced skill set will help organisationsavoid costly mistakes, protect valuable brandinvestment and unlock the huge benefits that arethere for the taking. Who this course is for This course is designed for the marketingprofessional, database marketer, in-house legaladvisor or owner/manager responsible forcustomer contact. What you will learn ßGet up-to-speed on the key legislation ie. theData Protection Act 1998 and the Privacy andElectronic Communications (EC Directive)Regulations 2003 a.k.a. PEC Regs.ßHow to write enhanced privacy notices tosatisfy the NEW 2011 changes to the PECRegs and 'cookie law'.ßHow to write privacy and compliance noticesthat actually win more business, rather thanincrease your opt-out rates.ßComprehensive understanding of all those 'tick boxes', opt-ins, opt-outs and the law.ßAssess your data acquisition and databasemarketing for compliance, particularly versus therequirements of the Data Protection Act 1998.ßUntangle industry codes of practice eg. DMAand Advertising Standards Code of Practice.ßMaximise the profitability of marketingdatabases through data sharing agreements,and innovative use of the data.Learning approachßInteractive and conversational approach isadopted to allow delegates to express concernsand ideas related to their own business.ßRelevant and recent case law will be reviewedto understand how others have fallen foul ofthe Information Commissioner and the law.ßCase study privacy policies will be examinedto identify best practice.Data Protection for MarketersProtect yourself in a complex legaland regulatory world7 CPD hoursCoursecode1152Level FoundationDuration1 dayVenues and datesLondon201222March 12July 16OctoberBirmingham201115SeptemberManchester201122November Price£550+ VATCIM Member price£495+ VATWhat's includedTuition, course materials,lunch and refreshmentsRelated courseßData Protection forMarketers (p88)Moredatesandtobookonlinewww.cim.co.uk/1152Overview This workshop is about the practical application ofthe law as it affects marketers and salesprofessionals in their day-to-day activities. It isdesigned to show you how common marketingpractice can easily fall foul of both the law and theregulators and what you can do to prevent this.Benefits to you and your company Gain the confidence to write legal marketingcopy, understand how and why others have got itwrong, 'step-up' to a more rewarding role whereyou work closely with legal and complianceteams. Build a marketing team that understandsthe credible threats to your organisation, the realrisks of non-compliance including fines,prosecutions and brand/reputation damage.Who this course is forAny marketer, at any level, who wants to develop their knowledge and understanding ofhow law shapes the marketing role, and how todevelop their personal worth in a compliantmarketing team.What you will learn ßWork within the common law aspects of theEnglish legal system, such as contracts,intellectual property and statements made inmarketing materials.ßUnderstand and work within the legislative andregulatory frameworks, understanding the lawon privacy and on information and the impactof each on the marketing environment.ßIdentify applicable European laws and theirimpact on UK businesses.ßFind the answers you need to your legal/marketing issues.Learning approachßAn interactive and conversational approach isadopted to allow delegates to express concernsand ideas related to their own business.ßRelevant, recent and updated case law will bereviewed to understand how others have fallenfoul of the law and the Regulators.ßCase study intellectual property issues will beexamined to identify best practice and reinforcehow the law can be used to your advantage.Must Know Law for MarketersCompliance88Training bookings and advice +44 (0)1628 427200Plus informationabout the new UKBribery Act 2010 and how this relatesto marketers andcorporate hospitality

Building social and environmentalperformance into organisationalstrategy enhances brand value andinnovation opportunityOverview This course shows how corporate socialresponsibility can deliver a strategic role in yourorganisation through assessing market trends,developing strong stakeholder relations andencouraging business innovation. This isillustrated through case studies and practicalexercises that will enable you to review currentworkplace approaches, and develop a CSRstrategy that strengthens business performance,brand reputation and staff engagement. Benefits to you and your company As corporate social responsibility continues todevelop a firm presence in boardroom decision-making, your learning will help you to positivelycontribute to the strategic development of yourorganisation. Marketers are well positioned to takea leading role -you will learn techniques to designa CSR strategy and stakeholder relationships. Building social and environmental performanceinto an organisation's core strategy, anddeveloping proactive stakeholder relationsimprove brand value and innovation opportunity,as well as minimising risk. Understanding how torespond to social and environmental trends, andhow to prioritise and communicate with yourstakeholders are key success factors. Who this course is forThis course requires no prior knowledge, and willbenefit marketers in product/service strategy,branding and PR communications. Whether youare in business, public or voluntary sector, itprovides an appreciation of the strategic role thatCSR can play in your organisation'sdevelopment. This course will also benefit thoseinvolved in improving the culture and staffdevelopment within an organisation.What you will learn ßHow corporate social responsibility (CSR) cancontribute strategically to an organisation'sperformance and innovation.ßCSR techniques, processes and tools.ßThe importance of managing stakeholderrelationships and how to prioritise them.ßMeasuring and reporting CSR performance.Learning approachThe course approach is a mix of presentation,discussion and practical exercises to maximiselearning. Case studies are used extensively toillustrate the key learning points from the day.Corporate Social Responsibility Book onlinewww.cim.co.uk 89Compliance7 CPD hoursCoursecode0575Level FoundationDuration1 dayVenues and datesLondon201127September201213March04OctoberPrice£550+ VATCIM Member price£495+ VATWhat's includedTuition, course materials,lunch and refreshmentsMoredatesandtobookonlinewww.cim.co.uk/0575It's a great opportunity -make sureyou get it right!7 CPD hoursCoursecode1313Level FoundationDuration1 dayVenues and datesLondon201116November201212JanuaryPrice£550+ VATCIM Member price£495+ VATWhat's includedTuition, course materials,lunch and refreshmentsRelated courseßMust Know Law forMarketers (p88)Moredatesandtobookonlinewww.cim.co.uk/1313Overview The Government moved swiftly to bring inlegislation preventing the use of Games-relatedwords and images by non-official advertisers.Does this mean that the 2012 Olympics offer noopportunities to organisations unless they pay ahuge licence fee to use the symbols? We explorethe law in this area and take a sanguine look at thelikely opportunities and how best to develop them.Benefits to you and your company What do you bring to your marketing team?Would you like to include a thoroughunderstanding of new Olympic marketinglegislation and how to prevent costly marketingerrors? This is your chance to develop yourknowledge base and personal-worth in theincreasingly important area of compliance.Enhancing compliance knowledge in marketingteams speeds up the process of campaigndevelopment as individuals learn to take moreresponsibility for their input. Agency selection andservice agreements are more rigorous and costlymistakes are avoided.Who this course is forAre you responsible for marketing campaignsthat will maximise the opportunity of the 2012Olympic Games? Will you be choosing agencyservices, writing marketing copy, buildingpromotional campaigns leading up to 2012? If you are, this course is for you.What you will learn ßUnderstand the importance of IntellectualProperty Rights (IPR) to the InternationalOlympic Committee (IOC) and the Gamesglobally.ßIdentify 'Protected Olympic Marks' and howthey may restrict your marketing strategies.ßExplore possible marketing approaches thatkeep you within the letter of the law but stillmaximise the potential of the Games.ßReview and assess recent guerrilla marketingtactics and how event organisers haveresponded eg. FIFA 2010 South Africa.ßHow, when and where to seek additionalguidance on Olympic legislation.Learning approachßAn interactive and conversational approach isadopted to allow delegates to express concernsand ideas related to their own business.ßRelevant, recent and updated case law will bereviewed to understand how others have fallenfoul of the law and the Regulators.ßCase study intellectual property issues will beexamined to identify best practice and reinforcehow the law can be used to your advantage.Making the Most of the Olympic Opportunity