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87For classification levels please refer to page 3For latest courses and dates check CoursesCourseDurationPageFoundationData Protection for Marketers1 day workshop88Must Know Law for Marketers1 day workshop88Corporate Social Responsibility1 day workshop89Making the Most of the Olympic Opportunity1 day workshop89see also...Managing the Risks of Social Networks1 day workshop17Get50%off acompliancecoursewhenyoubookanyothercoursefrom thisdirectory

Build your expertise in data protectionand maximise the potential ofcustomer data7 CPD hoursCoursecode0981Level FoundationDuration1 dayVenues and datesLondon201215March 03July 09OctoberBirmingham201114SeptemberManchester201121November Price£550+ VATCIM Member price£495+ VATWhat's includedTuition, course materials,lunch and refreshmentsRelated courseßMust Know Law forMarketers (p88) Train to be a responsible, invaluable member ofyour marketing team with an enhanced skill set ininformation law and privacy. Help guide yourmarketing team on how to MAXIMISE the earningpotential of business contact data. Byunderstanding what you can and can't do withpersonal data, you can open up new, profitableopportunities for data capture, data sharing ande-mail/SMS marketing.Benefits to you and your company You will gain knowledge and confidence to 'step-up' into a more responsible marketing role whereyou advise and shape customer contact strategy,proactively supporting your organisation in itsresponsibilities to comply with information lawand privacy legislation. A marketing team with enhanced information lawand privacy knowledge will be more proactiveand successful in customer contact. Marketerswith this enhanced skill set will help organisationsavoid costly mistakes, protect valuable brandinvestment and unlock the huge benefits that arethere for the taking. Who this course is for This course is designed for the marketingprofessional, database marketer, in-house legaladvisor or owner/manager responsible forcustomer contact. What you will learn ßGet up-to-speed on the key legislation ie. theData Protection Act 1998 and the Privacy andElectronic Communications (EC Directive)Regulations 2003 a.k.a. PEC Regs.ßHow to write enhanced privacy notices tosatisfy the NEW 2011 changes to the PECRegs and 'cookie law'.ßHow to write privacy and compliance noticesthat actually win more business, rather thanincrease your opt-out rates.ßComprehensive understanding of all those 'tick boxes', opt-ins, opt-outs and the law.ßAssess your data acquisition and databasemarketing for compliance, particularly versus therequirements of the Data Protection Act 1998.ßUntangle industry codes of practice eg. DMAand Advertising Standards Code of Practice.ßMaximise the profitability of marketingdatabases through data sharing agreements,and innovative use of the data.Learning approachßInteractive and conversational approach isadopted to allow delegates to express concernsand ideas related to their own business.ßRelevant and recent case law will be reviewedto understand how others have fallen foul ofthe Information Commissioner and the law.ßCase study privacy policies will be examinedto identify best practice.Data Protection for MarketersProtect yourself in a complex legaland regulatory world7 CPD hoursCoursecode1152Level FoundationDuration1 dayVenues and datesLondon201222March 12July 16OctoberBirmingham201115SeptemberManchester201122November Price£550+ VATCIM Member price£495+ VATWhat's includedTuition, course materials,lunch and refreshmentsRelated courseßData Protection forMarketers (p88) This workshop is about the practical application ofthe law as it affects marketers and salesprofessionals in their day-to-day activities. It isdesigned to show you how common marketingpractice can easily fall foul of both the law and theregulators and what you can do to prevent this.Benefits to you and your company Gain the confidence to write legal marketingcopy, understand how and why others have got itwrong, 'step-up' to a more rewarding role whereyou work closely with legal and complianceteams. Build a marketing team that understandsthe credible threats to your organisation, the realrisks of non-compliance including fines,prosecutions and brand/reputation damage.Who this course is forAny marketer, at any level, who wants to develop their knowledge and understanding ofhow law shapes the marketing role, and how todevelop their personal worth in a compliantmarketing team.What you will learn ßWork within the common law aspects of theEnglish legal system, such as contracts,intellectual property and statements made inmarketing materials.ßUnderstand and work within the legislative andregulatory frameworks, understanding the lawon privacy and on information and the impactof each on the marketing environment.ßIdentify applicable European laws and theirimpact on UK businesses.ßFind the answers you need to your legal/marketing issues.Learning approachßAn interactive and conversational approach isadopted to allow delegates to express concernsand ideas related to their own business.ßRelevant, recent and updated case law will bereviewed to understand how others have fallenfoul of the law and the Regulators.ßCase study intellectual property issues will beexamined to identify best practice and reinforcehow the law can be used to your advantage.Must Know Law for MarketersCompliance88Training bookings and advice +44 (0)1628 427200Plus informationabout the new UKBribery Act 2010 and how this relatesto marketers andcorporate hospitality