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77For classification levels please refer to page 3For latest courses and dates check www.cim.co.ukCopywriting Skills CoursesCourseDurationPageFoundationPrinciples of Great Copywriting 1 day workshop78How to Write the Perfect Brochure and Leaflet 1 day workshop78How to Write Successful Newsletters and Press Releases 1 day workshop79How to Write for the Web 1 day workshop79Effective Proofreading1 day workshop80AdvancedAdvanced Copywriting Skills1 day workshop80MasterclassCopywriting Masterclass2 day course81

Learn to write compelling copy andtarget your audience effectively7 CPD hoursCoursecode1201Level FoundationDuration1 dayVenues and datesLondon201105September 04October 02November 05December201209January 06February 07March 15May02July15October Birmingham201119September201211June 30November Manchester201123November 201223April 17September Reading201206August Price£550+ VATCIM Member price£495+ VATWhat's includedTuition, course materials,lunch and refreshmentsMoredatesandtobookonlinewww.cim.co.uk/1201Overview Principles of Great Copywritingwill build yourconfidence and give you solid, practical skills that you can apply in your working environment.Not only does this popular workshop provide you with a strong grasp of the fundamentals ofcopywriting for marketing communications, it alsochallenges you to think more deeply about theaspirations and interests of your audience. Benefits to you and your company You will come away with a better understandingof the techniques used by professionalcopywriters to inform and persuade their readers.Through a number of practical exercises, you willdevelop skills that can easily be applied back atthe office.Effective copy can play an important role inshaping perceptions about products, servicesand brands. Your organisation will be able tocreate more effective marketing communicationsacross different media and critically appraisework produced by agencies.Who this course is for This course is ideal for marketers andcommunications professionals at all levels who are expected to write as part of their role. It may also be valuable if you are working with agencies and asked to evaluate creativework. The workshop is focused on marketingcommunications and is not designed for people writing formal reports, tenders or technical documentation.What you will learn ßEssential principles of good copywriting andadvice on style.ßTips and techniques for headline writing.ßBest practice for combining words andimages.ßHow to tailor your copy for specific targetaudiences.ßThe challenges and opportunities presentedby different media.Learning approachßPractical exercises in pairs and small groups,with constructive critique and commentary.ßWhole-group discussion and formal tuition.Principles of Great CopywritingThe A-Z of writing brochures andleaflets -packed with usefulinformation from cover to cover7 CPD hoursCoursecode1200Level FoundationDuration1 dayVenues and datesLondon201105October 201210January 28June02November Price£550+ VATCIM Member price£495+ VATWhat's includedTuition, course materials,lunch and refreshmentsRelated coursesßAdvanced CopywritingSkills (p80).Copywriting Masterclass(p81)Moredatesandtobookonlinewww.cim.co.uk/1200"I came awayfrom thisworkshop with aclear structureand frameworkneeded for goodcopywriting. Sincethe course I haveused these writingtechniques inemails,presentations andbrochures togreat effect. I nowwrite withimprovedconfidence andmy copy is short,snappy and to thepoint."Sona PatelMarketing Manager, ESI InternationalOverview Capturing the heart of your message in a brochureor leaflet requires careful planning and precisewriting. Step-by-step, you will be shown how toensure your message remains captivating andclear. Ideal for anyone wishing to write a strikingleaflet or brochure, this highly popular interactiveworkshop explains how to capture the essence ofyour product or service and so drive enquiries. It isan ideal complement to the Principles of GreatCopywritingcourse.Benefits to you and your company Thanks to its comprehensive content, this courseencourages your writing teams to plan and writebrochures or leaflets that exceed expectations.Discover what does and doesn't work in creativebrochures or leaflets, develop a brochure orleaflet brief and pass critical judgement ondifferent copy platforms.Who this course is forWhether you work in a creative agency or in-house, brochures and leaflets are your productor service showrooms. This course helps youwrite compelling copy that really works.What you will learn ßHow to create immediate impact.ßHow to tell a compelling story.ßHow to develop effective and compellingthemes in longer print collateral, such asbrochures.ßThe importance of assessing your competitor'screative work.ßThe balance of imagery and its effect.ßHow to gain response/interaction from your brochure.ßHow new technologies impact on traditional writing.Learning approachA combination of lecturing and hands-onexercises makes this course a complete learning experience.How to Write the Perfect Brochure and LeafletCopywriting Skills78Training bookings and advice +44 (0)1628 427200