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68Training bookings and advice +44 (0)1628 427200Buying, selling and measuringwith confidence7 CPD hoursCoursecode0512Level FoundationDuration1 dayVenues and datesLondon201112October201215March07June27SeptemberPrice£550+ VATCIM Member price£495+ VATWhat's includedTuition, course materials,lunch and refreshmentsMoredatesandtobookonlinewww.cim.co.uk/0512Overview Sponsorship can deliver great results, but can bechallenging to select, negotiate, manage andevaluate. This programme seeks to addressthose issues.Benefits to you and your company Attend this programme to understand the worldof sponsorship and how to approach the rightpartners, whether you are a buyer or seller. Organisations will benefit from a greaterunderstanding of how to evaluate sponsorship,negotiate the win-win deals that all parties seekand how to select, buy and sell sponsorshipwhich will help deliver their objectives in the mostcost-effective manner.Who this course is for This course is for marketers and managers who are responsible for buying, selling ormanaging sponsorship arrangements within their organisation. What you will learn ßMove away from an 'us' and 'them' view ofsponsorship buyers and sellers.ßKnow precisely who you need to talk to, how,and why.ßClarify your sponsorship 'philosophy' andobjectives.ßPlan and monitor your sponsorship revenueand spending.ßFormulate and develop the right sponsorshipproposition(s) for your needs.ßChallenge your comfort zone in the quest forcreative opportunities.ßNegotiate effectively with your sponsorshippartners.ßMake time for planning, monitoring andmaking sure all parties deliver.ßUtilise project and relationship evaluation tools.ßSharpen up your longer-term objectives,targets and strategy.Learning approachPresentations, discussions, analysis of owncorporate experiences, case studies, groupwork, interactive learning and created scenarios.Sponsorship EssentialsMarketing Communications

Making the most of 'live marketing'opportunities.Overview With increasingly more opportunities forcompanies to take their organisations andbrands into 'live' market places, there is a greaterneed for a strategic approach to planning andexecuting all aspects of events, and tounderstand just what they can and can't do.Benefits to you and your company Learn how to take a strategic, managerialapproach to events, to create opportunities that integrate with organisational objectives andto manage the myriad of issues that livemarketing presents. Benefit from effective delivery of the right eventsin the right way at the right time to deliverworthwhile and measurable results.Who this course is forThis course is for marketers who are tasked withorganising any activities in which their companiesare 'going live'. Whether these are internalmeetings through to large scale internationalevents, this course will hugely benefit anyonewith responsibility for implementing anddelivering results through events.What you will learn ßDramatically improve quality and reduce thecost of event organising.ßDeliver the right events at the right time.ßUnderstand legal issues affecting events.ßDevelop techniques for internal management.ßIncrease delegate attendance.ßUnderstand and use event technology.ßNegotiate contracts.ßDeliver memorable events.ßExplore new methodologies of evaluation.Learning approachßPresentations.ßCourse Director explanations.ßGroup work.ßHomework.ßDVD.How to Plan and Control Effective Marketing EventsBook onlinewww.cim.co.uk 69Marketing Communications14 CPD hoursCoursecode0040Level AdvancedDuration2 daysVenues and datesMoor Hall, Berkshire201121-22November201220-21February11-12June17-18SeptemberResidentialPrice£1,425+ VATCIM Member price£1,282+ VATWhat's includedTuition, course materialsand full boardaccommodationNon-residentialPrice£1,325+ VATCIM Member price£1,192+ VATWhat's includedTuition, course materials,lunch and refreshmentsRelated coursesßEssentials for SuccessfulExhibitions (p67)ßSponsorship Essentials(p68)Moredatesandtobookonlinewww.cim.co.uk/0040"This course farexceeded myexpectations. It left me reallymotivated toapply everything I have learnt."Joanna PicklesMarketing and Events Officer, Joseph RowntreeFoundationGet the maximum from agencypartners and the creative process7 CPD hoursCoursecode1213Level AdvancedDuration1 dayVenues and datesLondon201108December201227April09July09NovemberPrice£550+ VATCIM Member price£495+ VATWhat's includedTuition, course materials,lunch and refreshmentsMoredatesandtobookonlinewww.cim.co.uk/1213Overview Great marketing communications come fromgreat agency relationships and if you're a clientyou want to set the pace and demandoutstanding work from agency partners. Thiscourse provides guidelines and practical tips onhow to work efficiently with agency partners, todevelop effective creative campaigns andultimately gain the associated business results.Benefits to you and your company This course will help you to understand how toconstruct and implement intelligent agencybriefs. You will also learn how to evaluate creativepresentations and get the most from the creativedevelopment process.Organisations will benefit from an understandingof how to select the right agency, how to manageall their agency relationships in order to matchtheir needs and get the most from their services.Who this course is forThis course is aimed at all levels within amarketing department, where there is a desire to get the maximum from their agency partners. It is not specific to one sector and is applicableto advertising, design, digital, DM, PR,promotions, events, B2C and B2B, local andinternational agencies.What you will learn ßHow to understand agency partners.ßHow to write an effective agency brief.ßHow to get the maximum out of the creativeprocess.ßHow to build long term mutually beneficialagency relationships.Learning approachBest practice theory, real world case studies andinteractive practical exercises.Residential optionAgency Briefing and Management