page 1
page 2
page 3
page 4
page 5
page 6
page 7
page 8
page 9
page 10
page 11
page 12
page 13
page 14
page 15
page 16
page 17
page 18
page 19
page 20
page 21
page 22
page 23
page 24
page 25
page 26
page 27
page 28
page 29
page 30
page 31
page 32
page 33
page 34
page 35
page 36
page 37
page 38
page 39
page 40
page 41
page 42
page 43
page 44
page 45
page 46
page 47
page 48
page 49
page 50
page 51
page 52
page 53
page 54
page 55
page 56
page 57
page 58
page 59
page 60
page 61
page 62
page 63
page 64
page 65
page 66
page 67
page 68
page 69
page 70
page 71
page 72
page 73
page 74
page 75
page 76
page 77
page 78
page 79
page 80
page 81
page 82
page 83
page 84
page 85
page 86
page 87
page 88
page 89
page 90
page 91
page 92
page 93
page 94
page 95
page 96
page 97
page 98
page 99
page 100
page 101
page 102
page 103
page 104
page 105
page 106
page 107
page 108
page 109
page 110
page 111
page 112
page 113
page 114
page 115
page 116
page 117
page 118
page 119
page 120
page 121
page 122
page 123
page 124
page 125
page 126
page 127
page 128
page 129
page 130
page 131
page 132

5Working in partnership with youIt costs nothing to open a dialogue with us. One of our account directors will discusswith you in outline what your requirements are. After this, we can begin to work closelywith you to explore your business objectives and look at individual and teamdevelopment needs. We have a range of diagnostic tools that will assess not onlyskills levels but also performance levels and risk levels.We should then be in a position to identify your specific needs and develop a proposalalong with our suggested approaches to tackling the issues. Once the proposal isaccepted we would begin working with you to develop and then deliver the solution.Sounds easy. but of course there's a lot of work going on behind the scenes to developan approach that's perfect for your organisation - 'tailored' in the true meaning of the word. Some example projectsThere's no such thing as a 'typical' project, as every clients' requirements are unique, however, here's a sample of the type of programmes we can deliver:Fully tailored suite of courses for a major retailerWe worked with this retailer to develop a set of qualifications for their internalmarketing staff to work through, starting at foundation level progressing throughadvanced. Covering the specific 'hot' topics that were required by the business(branding, insights etc.), the objective was to improve skills across the board - makingtheir staff even better at what they do.Customised marketing qualification programme for a European finance companyWorking in partnership with a large finance company, we developed a customisedmarketing qualification for their staff. The programme included an intensive face-to-face course that covered key marketing concepts and skills and includedbuilding a real-life strategy for the company - which would be implemented followingthe programme.E-learning programme for an international pharmaceutical companyWhen your marketers are spread around the world, a virtual learning solution can bean ideal learning option, saving on the cost of travel and time. We were able to createa customised offering that broke down one of our advanced copywriting programmesinto a series of two hour web sessions, run over a series of weeks. In between eachsession, delegates were set tasks to put into practice the new skills they had learnt.New suite of diagnostic toolsNEW for 2011/12-Make sure you develop the skills that are really needed. Ourdiagnostic tools are designed to define skills gaps in a structured way. Easy to access and use, these online tools cover general marketing skills, digital marketing,leadership and sales. Contact us to find out more."We would recommend The Chartered Institute ofMarketing to any organisationseeking to develop its marketingteam. Their Course Directorswere experienced and smart and able to relate teaching to the immediate experience of thegroup. The programme broughteveryone up to the same leveland provided a common toolsetand terminology. Training wasgeared to real life product plans,allowing individuals to applytechniques immediately in a business situation."Adam KennedyProduct DirectorVocaLink Limited

6Research that generates insightsfrom some of the most successfulorganisations in the world.Our learning and developmentprogrammes are built squarely on the foundations of our uniqueresearch activities with both major corporates and with theacademic community.We use the insight we generate to develop our learning anddevelopment programmes - frompublic training courses through tocomplex capability developmentinitiatives. We focus on how theseinsights can be translated into theworkplace, giving you guidance and insight on the strategic choicesyou have to make.In 2011/12 we are carrying out four unique benchmarking studies across major international organisations, each of which are detailed opposite.Global benchmarkingstudiesWorld class insights, benchmarkanalysis and leading practice acrossmajor, international organisationsFew leaders face challenges that havenot been tackled by other organisations,within or outside of industry sector. As the pace of change continues toaccelerate, many senior marketing, sales and business leaders turn to us for insight and guidance on 'best inclass' approaches to tackling thechallenges of today and tomorrow.In response, we have established a series of in-depth benchmarkinginitiatives exploring critical issuesaffecting senior management across awide range of industries. These researchstudies are driven by industry demand,through our Advisory Panels and ourmarketing transformation think tank andare tackled in a collaborative, practicaland action-focused way.Visit www.global-benchmark.comfor more information.The very latest thinking in marketing