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5Working in partnership with youIt costs nothing to open a dialogue with us. One of our account directors will discusswith you in outline what your requirements are. After this, we can begin to work closelywith you to explore your business objectives and look at individual and teamdevelopment needs. We have a range of diagnostic tools that will assess not onlyskills levels but also performance levels and risk levels.We should then be in a position to identify your specific needs and develop a proposalalong with our suggested approaches to tackling the issues. Once the proposal isaccepted we would begin working with you to develop and then deliver the solution.Sounds easy. but of course there's a lot of work going on behind the scenes to developan approach that's perfect for your organisation - 'tailored' in the true meaning of the word. Some example projectsThere's no such thing as a 'typical' project, as every clients' requirements are unique, however, here's a sample of the type of programmes we can deliver:Fully tailored suite of courses for a major retailerWe worked with this retailer to develop a set of qualifications for their internalmarketing staff to work through, starting at foundation level progressing throughadvanced. Covering the specific 'hot' topics that were required by the business(branding, insights etc.), the objective was to improve skills across the board - makingtheir staff even better at what they do.Customised marketing qualification programme for a European finance companyWorking in partnership with a large finance company, we developed a customisedmarketing qualification for their staff. The programme included an intensive face-to-face course that covered key marketing concepts and skills and includedbuilding a real-life strategy for the company - which would be implemented followingthe programme.E-learning programme for an international pharmaceutical companyWhen your marketers are spread around the world, a virtual learning solution can bean ideal learning option, saving on the cost of travel and time. We were able to createa customised offering that broke down one of our advanced copywriting programmesinto a series of two hour web sessions, run over a series of weeks. In between eachsession, delegates were set tasks to put into practice the new skills they had learnt.New suite of diagnostic toolsNEW for 2011/12-Make sure you develop the skills that are really needed. Ourdiagnostic tools are designed to define skills gaps in a structured way. Easy to access and use, these online tools cover general marketing skills, digital marketing,leadership and sales. Contact us to find out more."We would recommend The Chartered Institute ofMarketing to any organisationseeking to develop its marketingteam. Their Course Directorswere experienced and smart and able to relate teaching to the immediate experience of thegroup. The programme broughteveryone up to the same leveland provided a common toolsetand terminology. Training wasgeared to real life product plans,allowing individuals to applytechniques immediately in a business situation."Adam KennedyProduct DirectorVocaLink Limited

6Research that generates insightsfrom some of the most successfulorganisations in the world.Our learning and developmentprogrammes are built squarely on the foundations of our uniqueresearch activities with both major corporates and with theacademic community.We use the insight we generate to develop our learning anddevelopment programmes - frompublic training courses through tocomplex capability developmentinitiatives. We focus on how theseinsights can be translated into theworkplace, giving you guidance and insight on the strategic choicesyou have to make.In 2011/12 we are carrying out four unique benchmarking studies across major international organisations, each of which are detailed opposite.Global benchmarkingstudiesWorld class insights, benchmarkanalysis and leading practice acrossmajor, international organisationsFew leaders face challenges that havenot been tackled by other organisations,within or outside of industry sector. As the pace of change continues toaccelerate, many senior marketing, sales and business leaders turn to us for insight and guidance on 'best inclass' approaches to tackling thechallenges of today and tomorrow.In response, we have established a series of in-depth benchmarkinginitiatives exploring critical issuesaffecting senior management across awide range of industries. These researchstudies are driven by industry demand,through our Advisory Panels and ourmarketing transformation think tank andare tackled in a collaborative, practicaland action-focused way.Visit more information.The very latest thinking in marketing