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Maximise organisational performanceand understand how to motivate yourpeople through improved internalcommunicationOverview Many organisations talk about empowering staff,but how many do this in practice? You need todevelop a comprehensive blueprint for internalcommunication media and messages to ensurestaff fully buy into what the company is trying toachieve. This workshop offers an eight-stepprocess to help you treat your employees asinternal customers with all the benefits which thatwill bring. Benefits to you and your company You will have the opportunity to improve yourskills in this increasingly important field. You willlearn about the relevant research in this area, putthe theories into practice, and see how otherorganisations handle the area. You will leave withchecklists to guide you in your internalcommunications.By studying examples of both good and badpractice, and becoming aware of theopportunities to communicate in different andnewer ways, your organisation will become moreeffective in communicating with staff andstakeholders.Who this course is forThis course is suitable for marketing and HRprofessionals of any level who need to motivateand enthuse internal teams. No prior knowledgeof internal communications is required. What you will learn ßRecognise the benefits of internalcommunications.ßCheck whether your organisation is using theappropriate media (both 'old' and 'new') to getthe right messages across.ßDevelop a blueprint for incentivising staff,disseminating organisational objectives,targets and information through alldepartments and divisions.ßEnsure that all stakeholders are catered for inthe comms plans.ßRecognise good practice and be able tocreate the right message for the rightstakeholders.ßAudit and improve your current system.Learning approachThe delivery style is fully interactive andparticipative. There will be a full explanation of thebackground and tools used and each componentwill be practised. Practical contributions fromdelegates are warmly welcomed. Internal CommunicationsBook 67Marketing Communications7 CPD hoursCoursecode0647Level FoundationDuration1 dayVenues and datesLondon201113October 201215March 06July25October14DecemberBrimingham201122September Price£550+ VATCIM Member price£495+ VATWhat's includedTuition, course materials,lunch and refreshmentsRelated coursesßIntroduction to MarketingCommunications (p66)ßManaging MarketingCommunications (p71) seen in the right places,at the right time7 CPD hoursCoursecode0504Level FoundationDuration1 dayVenues and datesLondon201106December201208March20June13September Price£550+ VATCIM Member price£495+ VATWhat's includedTuition, course materials,lunch and refreshmentsRelated courseßHow to Plan and ControlEffective Marketing Events (p69) This course will enable you to get the best fromexhibitions through a step-by-step processcovering selection, objective-setting, delivery, andbasic evaluation. It will equip you to think creativelyabout your activities within a disciplined framework,and to optimise the impact of your presence.Benefits to you and your company Learn how to take the headaches out ofexhibiting, and just enjoy the results. From findingextra resources to designing and deliveringbrilliant stands which deliver results. An exhibition is perhaps the most powerfulenvironment for meeting your market face-to-face. It is expensive in terms of space, design,people, time, so you need to be sure to getvalue. Do you have measurable objectives andthe means to measure them? Are your peopleletting you down? Does spending moreguarantee better results?Who this course is forThis course is suitable for first-time exhibitors andmanagers with some experience. Marketing andevent administrators, product and brandmanagers or marketing and event managersundertaking the task for the first time or otherswho are more experienced will also find theworkshop of use.What you will learn ßPlan your approach more effectively byidentifying, qualifying and selecting the rightexhibitions for your company.ßPrepare in advance by clarifying real exhibitionobjectives and establishing appropriatechecklists and timetables.ßPresent a stand by confirming the principlesand concepts of venue and stand hall layouts.ßPromote attendance by identifying tactics andideas designed to increase stand visitornumbers.ßSell at exhibitions by understanding the basicsof selling on an exhibition stand.ßFollow up exhibitions more effectively byadopting a proven method to qualify, prioritise,chase and manage leads, and evaluate theiroverall company performance.Learning approachPresentations, discussions, analysis of owncorporate experiences, case studies, group work, interactive learning and through specially-created scenarios.Essentials for Successful Exhibitions

68Training bookings and advice +44 (0)1628 427200Buying, selling and measuringwith confidence7 CPD hoursCoursecode0512Level FoundationDuration1 dayVenues and datesLondon201112October201215March07June27SeptemberPrice£550+ VATCIM Member price£495+ VATWhat's includedTuition, course materials,lunch and Sponsorship can deliver great results, but can bechallenging to select, negotiate, manage andevaluate. This programme seeks to addressthose issues.Benefits to you and your company Attend this programme to understand the worldof sponsorship and how to approach the rightpartners, whether you are a buyer or seller. Organisations will benefit from a greaterunderstanding of how to evaluate sponsorship,negotiate the win-win deals that all parties seekand how to select, buy and sell sponsorshipwhich will help deliver their objectives in the mostcost-effective manner.Who this course is for This course is for marketers and managers who are responsible for buying, selling ormanaging sponsorship arrangements within their organisation. What you will learn ßMove away from an 'us' and 'them' view ofsponsorship buyers and sellers.ßKnow precisely who you need to talk to, how,and why.ßClarify your sponsorship 'philosophy' andobjectives.ßPlan and monitor your sponsorship revenueand spending.ßFormulate and develop the right sponsorshipproposition(s) for your needs.ßChallenge your comfort zone in the quest forcreative opportunities.ßNegotiate effectively with your sponsorshippartners.ßMake time for planning, monitoring andmaking sure all parties deliver.ßUtilise project and relationship evaluation tools.ßSharpen up your longer-term objectives,targets and strategy.Learning approachPresentations, discussions, analysis of owncorporate experiences, case studies, groupwork, interactive learning and created scenarios.Sponsorship EssentialsMarketing Communications