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6465Marketing Communications CoursesFor classification levels please refer to page 3For latest courses and dates check www.cim.co.ukCourseDurationPageFoundationIntroduction to Marketing Communications1 day workshop66Introduction to Public Relations1 day workshop66Internal Communications1 day workshop67Essentials for Successful Exhibitions1 day workshop67Sponsorship Essentials1 day workshop68AdvancedHow to Plan and Control Effective Marketing Events2 day course69Agency Briefing and Management1 day workshop69Successful Public Relations3 day course70Writing an Integrated Marketing Communications Plan1 day workshop70Managing Marketing Communications3 day course71MasterclassMarketing Communications Masterclass2 day course71

A solid grounding in the tools,techniques and approachesused in professional marketingcommunications7 CPD hoursCoursecode0555Level FoundationDuration1 day Venues and datesLondon201128September 201220February 18May 17July23OctoberManchester201124November Price£550+ VATCIM Member price£495+ VATWhat's includedTuition, course materials,lunch and refreshmentsRelated courseßManaging MarketingCommunications (p71)Moredatesandtobookonlinewww.cim.co.uk/0555Overview Following this one day, intensive workshop, youwill be familiar with the range of communicationtools and techniques available to professionalmarketers and have the ability to analyse themarcoms mix that best suits your ownorganisation. You will also learn how to manageand enhance the relationship that exists betweenmarketers and external partners such asadvertising and PR agencies.Benefits to you and your company You will increase your understanding of marketingcommunications in your organisation and have agreater awareness of the tools used. As well asdeveloping more rounded skills as a marketer,you will have a solid foundation for further trainingand future specialisation.Your organisation will have greater capacity toexplore the full communication mix and criticallyappraise the work of key partners such asagencies. The course helps to widen knowledgeand appreciation of marketing communicationtechniques, leading to more effective andcoherent collaboration between marketers.Who this course is for This course is for people who are new to themarketing profession or the marcoms disciplineand looking to start from the first principles. It isalso popular with those who support marcomsteams or have been given a communicationsbrief as part of a more general role. What you will learn ßAnalyse the role of marketing communicationswithin your organisation.ßUncover the needs of target audiences to aidcommunications messages.ßJudge the effectiveness of campaign activity.ßWork closely with professional suppliers suchas advertising agencies.ßAssess key marketing communication toolsand techniques including advertising, directmail, public relations and sales promotion, aswell as personal selling.ßCapitalise on the full potential of electronicmedia in a marketing communications context.Learning approachßWhole-group discussion.ßShort exercises in pairs and smaller groups.ßMini case studies within two featuredbusinesses - business to business andbusiness to consumer.Introduction to Marketing CommunicationsAn insight into the keyelements of PR7 CPD hoursCoursecode0650Level FoundationDuration1 dayVenues and datesLondon201110November 201220January 13April25July 18OctoberPrice£550+ VATCIM Member price£495+ VATWhat's includedTuition, course materials,lunch and refreshmentsRelated courseßSuccessful PublicRelations (p70)Moredatesandtobookonlinewww.cim.co.uk/0650Overview This one day workshop will introduce you to the fundamentals of PR, including dealing withthe media, writing press releases and developingand implementing a strategic PR campaign from scratch.Benefits to you and your company You will develop an understanding of the theoryand practice of PR: more focused planning,successful evaluation of PR campaigns, stronger writing skills and a knowledge of howthe media operates.The organisation will benefit from better-planned,more strategic PR campaigns with realcommercial benefits. Understanding how to takecontrol of the media agenda will mean positivemessages are consistently delivered tostakeholders via the media. Running effective in-house PR activities will create and sustain yourcorporate reputation.Who this course is forThe programme is especially suitable for anyonewho is becoming involved with PR for the firsttime. Graduate recruits, managers who haverecently assumed PR responsibilities and thosewho have responsibility for PR staff but littlerelevant experience.What you will learn ßUnderstand the relationship between PR and marketing.ßThe elements of a PR plan -either for aproject or for a longer campaign.ßEvaluate PR success.ßUnderstand how the traditional and digitalmedia work.ßIdentify opportunities to place stories in themedia.ßWrite a press release.ßDeal with incoming media enquiries.Learning approachßInteractive approach to learning, full ofbreakout exercises and examples.ßTailored to delegates' individual businesschallenges and scenarios.ßCritique of real life press releases andcollateral.ßCase studies of successful PR campaigns.Introduction to Public RelationsMarketing Communications66Training bookings and advice +44 (0)1628 427200