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Marketing CommunicationsMarketing Communications play a major part in winning customers, buildingrelationships and building brand. However, if they are undertaken in afragmented way they will only produce short term results. Successful marcomsis about much more than placing an ad or producing a brochure. You need to plan strategically -a well thought through communications plan bringstogether the right tools, techniques and media to create best advantage.Our wide range of courses will give you a firm understanding of the strengthsand weaknesses of a range of communications tools, techniques and mediaand how these can work together to develop well-managed marcoms andensure your resources are used effectively and efficiently.6465

6465Marketing Communications CoursesFor classification levels please refer to page 3For latest courses and dates check www.cim.co.ukCourseDurationPageFoundationIntroduction to Marketing Communications1 day workshop66Introduction to Public Relations1 day workshop66Internal Communications1 day workshop67Essentials for Successful Exhibitions1 day workshop67Sponsorship Essentials1 day workshop68AdvancedHow to Plan and Control Effective Marketing Events2 day course69Agency Briefing and Management1 day workshop69Successful Public Relations3 day course70Writing an Integrated Marketing Communications Plan1 day workshop70Managing Marketing Communications3 day course71MasterclassMarketing Communications Masterclass2 day course71