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Successfully managing innovationfrom business strategy to launchand review21 CPD hoursCoursecode0207Level AdvancedDuration3 days Venues and datesMoor Hall, Berkshire201117-19October201223-25January02-04May29-31OctoberResidentialPrice£1,975.00+ VATCIM Member price£1,777+ VATWhat's includedTuition, course materialsand full boardaccommodationNon-residentialPrice£1,775+ VATCIM Member price£1,597+ VATWhat's includedTuition, course materials,lunch and refreshmentsMoredatesandtobookonlinewww.cim.co.uk/0207Overview We only have to look around us to see the power and impact innovation can have on ourdaily lives and an organisation's success, be itthe latest smartphone or new consumer buyingmodel linked to social media. This programmewill provide a structured way of approaching theinnovation process that ensures opportunities are identified, progressed and businessoutcomes delivered. Benefits to you and your company You will learn how to use innovation as a strategicapproach and gain an appreciation of tools andtechniques to spot new ideas, advance them toviable concepts, evaluate and progress themthrough to market testing, launch and review. Applying a systematic approach to productdevelopment and innovation increases theprobability of identifying new opportunities andtaking them successfully to market. Appliedconsistently across an organisation, thisapproach helps increase the success rate of new products and reduces the costs and risks to the organisation.Who this course is for This course is suitable for product, marketing andnew product development managers wishing todevelop their skills. It is also suitable for thosemanagers working closely with the innovationteams, such as strategy and finance, as well asfor managers who are building an innovationteam or wishing to strengthen their organisation'sinnovation processes. What you will learn ßKnow how the key factors differentiate thesuccessful new product innovators from the rest.ßEnsure you have a strategic approach todeveloping new products and services.ßUnderstand what it takes to build a winningorganisation and culture for innovation.ßSpot and sift the new ideas that have thegreatest chance of being successful. ßBuild compelling customer concepts and value propositions.ßUnderstand how the internet and social media are being used as game changing tools and their role in building exciting newbusiness models.ßPrepare a sound business case to support thedevelopment and launch of new opportunities.ßTest and successfully launch new products,services and business models. Learning approachPresentation and discussion using caseexamples and group exercises to illustrate thelearning point.New Product, Service and BusinessModel InnovationProduct Management62Training bookings and advice +44 (0)1628 427200New courseResidential option

Improving profitability by providingproduct leadership across functions,inside and outside of the businessOverview Product leadership managers have to build skills,support others and get senior management buyin. This course provides the tools to help you doall of this and to integrate product strategies intoa portfolio strategy that makes sense for thewhole business. Benefits to you and your company You will learn how to select the best model ofproduct management for your organisation andthen implement that model to deliver effectiveproduct and portfolio strategies.Your organisation will be able to optimise yourproduct management function so that you canextract maximum value from your productportfolio over time.Who this course is forThis course is for directors of productmanagement, senior managers of productmanagers, group product managers and portfoliomanagers. In summary, for those who defineproduct management roles and responsibilitiesand are responsible for the businessmanagement of a portfolio of products. It is particularly appropriate for those seeking toimprove their product management function todeliver effective strategic leadership for theirproduct portfolio.What you will learn ßDevelop a vision of product management.ßDevelop a plan to implement your vision.ßDesign product management roles and themajor product management processes.ßMove product management from tacticalproduct support to strategic leadership.ßBuild a portfolio strategy for new and existingproducts.ßBoard level influencing skills -gaining boardsupport for your vision and strategy.Learning approachßSeminar sessions in which techniques andideas are presented and discussed.ßWorkshop activities where individuals andgroups develop and present solutions forspecific scenarios, including their ownsituation, and learn from each other'sexperiences.ßIndividual coaching sessions.Transforming ProductManagement into aStrategic FunctionBook onlinewww.cim.co.uk 63Product Management21 CPD hoursCoursecode0424Level MasterclassDuration3 daysVenues and datesMoor Hall, Berkshire201113-15December201212-14March22-24OctoberResidentialPrice£1,975+ VATCIM Member price£1,777+ VATWhat's includedTuition, course materialsand full boardaccommodationNon-residentialPrice£1,775+ VATCIM Member price£1,597+ VATWhat's includedTuition, course materials,lunch and refreshmentsMoredatesandtobookonlinewww.cim.co.uk/0424Residential option