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A career transition programmefor delegates withindeveloping organisationsProfitable ProductManagementBook onlinewww.cim.co.uk 61Product Management35 CPD hoursCoursecode0204Level AdvancedDuration5 days(split 3+2)Venues and datesMoor Hall, BerkshireModule 1 (3 day)+Module 2(2 day)201121-23November2012+ 12-13January201205-07March+ 19-20April02-04July+ 26-27August05-07November+06-07DecemberResidentialPrice£2,970+ VATCIM Member price£2,673+ VATWhat's includedTuition, course materialsand full boardaccommodationNon-residentialPrice£2,670+ VATCIM Member price£2,403+ VATWhat's includedTuition, course materials,lunch and refreshmentsMoredatesandtobookonlinewww.cim.co.uk/0204"I've been in mycurrent role for awhile and waslooking to furtherexpand myknowledge andunderstanding of marketing. This course was,therefore, idealfor me.."Peter AinsworthProduct Manager,Norbain SD LtdDemystifying the complexities ofpricing in today's competitive markets21 CPD hoursCoursecode0423Level AdvancedDuration3 daysVenues and datesMoor Hall, Berkshire201103-05October201231Jan - 02Feb12-14June05-07NovemberResidentialPrice£1,975+ VATCIM Member price£1,777+ VATWhat's includedTuition, course materialsand full boardaccommodationNon-residentialPrice£1,775+ VATCIM Member price£1,597+ VATWhat's includedTuition, course materials,lunch and refreshmentsRelated coursesßNew Product, Service and Business ModelInnovation (p62)ßProfitable ProductManagement (p61)Moredatesandtobookonlinewww.cim.co.uk/0423Overview Pricing is one of the most important productmanagement tasks. The price decision oftendefaults to the highly flawed, but easier toimplement, cost-plus or competitor comparisonapproaches. In this advanced course we take acompletely new look at the pricing problem,adopting a value-based approach to pricing andprovide tools and templates for immediatepractical use.Benefits to you and your company You will gain confidence from a deepunderstanding of the pricing process, solidtechniques and sound theoretical principles. Youwill be able to analyse pricing situations fromseveral standpoints and be able to construct anddefend optimal pricing solutions. Basing priceson customer value enables the company to applya consistent and rational methodology that willachieve superior returns and better customerrelationships. It will help reinforce management'sefforts to build the business on value and willproduce tangible results from doing so.Who this course is forThere are no pre-requisites for this course,however 18-24 months product managementexperience would be ideal. Although designed forproduct managers, specialists from otherdisciplines will find the ideas and conceptsinvaluable in their work, eg. sales, marketing andtechnology managers, management accountantsand business analysts.What you will learn ßUnderstand and be able to apply keytheoretical tools in resolving practical pricingchallenges.ßEvaluate existing pricing methodologies andbe able to select optimal approaches in agiven situation.ßAnalyse the value of your product or service tothe customer to quantify economic advantage.ßBuild pricing into the mix, and into the valueproposition.ßWork with sales, marketing, finance and othermanagers to make pricing work for your product.ßPrice a new product or service.ßDeal with pricing challenges from low pricecompetitors.ßDeal with some of the more common myths of pricing.Learning approachßDelivered in a practical, hands-on manner butcontains both tactical and strategic pricingelements.ßA blend of presentation, case studies, groupexercises and discussion. ßOpportunity to discuss your own pricingchallenges in one-to-one session with coursedirector.Pricing for Residential optionProduct ManagersResidential optionOverview Many organisations are seeking to introduce orimprove product management functions toachieve market advantage and increase value fortheir businesses. This course develops analytical,strategic and tactical approaches to productmanagement, enabling companies to competesustainably and profitably in increasinglycompetitive business-to-business markets. Benefits to you and your company This course provides you with an opportunity toreview your current approaches and comparethese with best practice so that you can elevateyour scope of involvement from support and co-ordination to executive. Influencing andpersonal management skills are crucial to gainingauthority in this role and the course will supportyou in developing these skills. Organisations gain quicker and morecomprehensive responses to issues; moresustainable profitable growth strategies are put inplace; advocates are developed with executivepotential to support succession plans. Theprogramme is pragmatic, delivered in a way thatallows the benefits of fresh thinking to be applieddirectly to your business.Who this course is forIndividuals who are currently in, or preparing totake up, the product manager role but needformal training in the strategic and tactical tools.Many companies use this as qualifying trainingfor all their product managers to ensuresupportable approaches are applied consistently.What you will learn ßDefine product strategies based on crediblemarket analysis.ßWrite a coherent, comprehensive product plan.ßBuild a convincing business case.ßDevelop go-to-market strategies and tactics.ßDeal with the most common productmanagement challenges.ßEnhance your influencing skills.ßManage stakeholders.ßSpecify new products based on clearidentification of value.ßDevelop value propositions for new or existingproducts.Learning approachThe split module structure (3 days +2 days) ofthis course provides an excellent opportunity toreflect and consolidate learning betweenmodules. Delegates select a productmanagement project to work on between themodules such as preparing a product plan, abusiness case or specifying a new or improvedproduct. Two hours of individual coaching areincluded to be used between or after themodules.

Successfully managing innovationfrom business strategy to launchand review21 CPD hoursCoursecode0207Level AdvancedDuration3 days Venues and datesMoor Hall, Berkshire201117-19October201223-25January02-04May29-31OctoberResidentialPrice£1,975.00+ VATCIM Member price£1,777+ VATWhat's includedTuition, course materialsand full boardaccommodationNon-residentialPrice£1,775+ VATCIM Member price£1,597+ VATWhat's includedTuition, course materials,lunch and refreshmentsMoredatesandtobookonlinewww.cim.co.uk/0207Overview We only have to look around us to see the power and impact innovation can have on ourdaily lives and an organisation's success, be itthe latest smartphone or new consumer buyingmodel linked to social media. This programmewill provide a structured way of approaching theinnovation process that ensures opportunities are identified, progressed and businessoutcomes delivered. Benefits to you and your company You will learn how to use innovation as a strategicapproach and gain an appreciation of tools andtechniques to spot new ideas, advance them toviable concepts, evaluate and progress themthrough to market testing, launch and review. Applying a systematic approach to productdevelopment and innovation increases theprobability of identifying new opportunities andtaking them successfully to market. Appliedconsistently across an organisation, thisapproach helps increase the success rate of new products and reduces the costs and risks to the organisation.Who this course is for This course is suitable for product, marketing andnew product development managers wishing todevelop their skills. It is also suitable for thosemanagers working closely with the innovationteams, such as strategy and finance, as well asfor managers who are building an innovationteam or wishing to strengthen their organisation'sinnovation processes. What you will learn ßKnow how the key factors differentiate thesuccessful new product innovators from the rest.ßEnsure you have a strategic approach todeveloping new products and services.ßUnderstand what it takes to build a winningorganisation and culture for innovation.ßSpot and sift the new ideas that have thegreatest chance of being successful. ßBuild compelling customer concepts and value propositions.ßUnderstand how the internet and social media are being used as game changing tools and their role in building exciting newbusiness models.ßPrepare a sound business case to support thedevelopment and launch of new opportunities.ßTest and successfully launch new products,services and business models. Learning approachPresentation and discussion using caseexamples and group exercises to illustrate thelearning point.New Product, Service and BusinessModel InnovationProduct Management62Training bookings and advice +44 (0)1628 427200New courseResidential option