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Introducing the skills and processesyou need to maximise yourperformance as a product manager7 CPD hoursCoursecode0577Level FoundationDuration1 dayVenues and datesLondon201109September 201220January 15March11DecemberBirmingham201215JuneManchester201121November 201221SeptemberReading201208AugustPrice£550+ VATCIM Member price£495+ VATWhat's includedTuition, course materials,lunch and refreshmentsRelated coursesßProfitable ProductManagement (p61)ßProduct Management -Business to Business(p60)ßProduct Management -Business to Consumer(p60)"Exactly what the coursedescription said!Really enjoyed thecourse, very wellexplained, greattutor. I can nowapply the plansand present themto my company."Uzma ArifIntercompany Product Manager,Dunhills (Pontefract) plcOverview Product managers' roles vary widely acrossindustries and organisations but many productmanagers face a common set of challenges andproblems. At their most successful, productmanagers balance strategic and tactical issuesand become expert in influencing theirorganisations. This workshop introduces aframework for product management: the role; thekey tasks and processes they should use andguidelines for product managers to managethemselves and their development.Benefits to you and your company You will gain a clearer understanding of the rangeof responsibilities of a product manager and thetechniques and tools you can use to improveyour performance. You will be able to develop aproactive approach to product management andso increase your value to an employer. Delegates will have a more systematic andproactive method for managing products and a clearer definition of the product managementrole and tasks. They will learn practicaltechniques for implementing productmanagement, increasing their capability tomaximise the performance of individual productsand product lines/groups. It will also lead to moremotivated product managers. Who this course is for Current or recently appointed product managers,managers of product managers and otherexecutives introducing product management as adiscipline into their organisations who have littleformal knowledge of product management. Previous knowledge of basic marketing principlesis assumed. What you will learn ßClarify your role and responsibilities.ßDeal with common challenges.ßUnderstand the key elements and stages inbuilding a product plan.ßEvaluate the market for your product andsuggest alternatives to improve performance.ßUnderstand and contribute to the productdevelopment process.ßDevelop appropriate product strategies basedon product lifecycle analysis. ßUnderstand the role of your product in its portfolio.Learning approachThe course uses a combination ofpresentations, discussions, exercises andexamples. Participation will be an importantfeature of the day and you will be encouraged torelate key concepts to your own situation.Fundamentals of Product ManagementStripped down pricing basics7 CPD hoursCoursecode1319Level FoundationDuration1 dayVenues and datesLondon201112October 201203February11June 08NovemberPrice£550+ VATCIM Member price£495+ VATWhat's includedTuition, course materials,lunch and refreshmentsRelated courseßPricing for ProductManagers (p61) In this highly practical event we focus on deliveringa sound understanding of contemporary pricingtools and methodologies. We will dispel some ofthe myths and fears of pricing and present thesubject in a logical, easy to understand and,above all, highly practical manner. This course willprovide a sound footing for anyone wishing tounderstand pricing more fully.Benefits to you and your company You will get a practical framework to help youunderstand the value of your product from acustomer point of view. You will learn about themost popular methods of pricing -cost-based,competition-based, market-based and value-based approaches -and be shown how todevelop a simple pricing approach.There is much confusion and uncertaintysurrounding pricing and pricing decisions in mostcompanies. However, after your attendance onthis course, your organisation will benefit by anew understandi ng of pricing and pricingprinciples which should result in a much moresound approach to pricing.Who this course is forNo specialist knowledge or experience isnecessary, other than a basic understanding ofmarketing and commercial principles and somefamiliarity with spreadsheets. Individuals whohave an input into the pricing process - sales,marketing, product management, accountants,operations and technical personnel - will find thiscourse especially helpful. General managers whoneed a quick tactical overview, and want to getup to speed on current thinking, will also find thiscourse of benefit.What you will learn ßApply basic economic Collegeaccountingprinciples Prospectus 2011/decisions.ßHow to assess customer value ProgressionThis product ora great service point if you would like to become a nurse,competition-based pricing and when worker or social worker. After completing this course, you could move onto ßRecognise full-time BTEC Level 3 Extended when assessing profitability of & Social Care or even onto Learning approachPrimarily Children's Care,delivered by a combination oflecture,Health discussions and case Social Care. If you encouraged to raise issues for setting, then you no confidentiality isbeing breached.Fundamentals of PricingProduct Management58Training bookings and advice +44 (0)1628 427200have found work as Health Care Assistants after completing this course. Health & Social Care BTEC Level 2 Diploma Level 2 Course Length 1 year Code 5036Entry RequirementsPlease see page 18 for basic course entry requirements. In addition to these, you will:

A clear NPD process that leads to effective innovation and market successOverview Developing and launching successful newproducts is a key marketing value driver.Successful innovation ensures that your productsstay competitive and that growth opportunitiesare not missed. However extensive researchindicates that failure rates in this area are high.Developing and implementing a proven newproduct development (NPD) process increasessuccess rates, together with managing the otherkey factors that drive results. Benefits to you and your company You will understand what innovation is, definitions,benefits and principles of good innovationmanagement. You will apply idea generation andscreening techniques, concept and branddevelopment frameworks and understand keyissues in launching a new product.Given that it costs a significant amount to launcha new product, senior management shouldensure that the NPD process is sufficiently robustto keep the risk of failure to a minimum. Theprocess presented is applied by many marketleading organisations so this knowledge willsignificantly improve your organisation's chancesof market success. Who this course is forManagers and executives, irrespective offunction, who are or expect to become involvedin the development of new products and theinnovation process within their organisation.What you will learn ßWrite a new product strategy statement.ßRecognise and apply a number of techniquesused to generate new product ideas.ßApply a number of techniques used to screennew product ideas.ßDevelop a clear positioning concept and brandstrategy statement for a selected new productidea.ßUnderstand the major factors contributing tosuccess and failure in new productdevelopment and assess your company'scurrent performance.ßDevelop an action plan for improving NPD inyour own business.ßImprove the effectiveness of yourorganisation's new product developmentprocess.Learning approachßThrough the use of many up-to-date examplesof successful innovation and a live case study,delegates will have the opportunity to applythe steps in the NPD process.ßThis reinforces learning in a fun and interactiveenvironment, making application easier backat work. Introduction to NewProduct DevelopmentBook 59Product Management7 CPD hoursCoursecode0631Level FoundationDuration1 dayVenues and datesLondon201114September08December201219April06September13DecemberPrice£550+ VATCIM Member price£495+ VATWhat's includedTuition, course materials,lunch and refreshmentsRelated courseßNew Product, Service and Business ModelInnovation (p62) one of our 130 trainingcourses can be delivereddirect to teams in-houseWe can work with you to create anddeliver learning and developmentsolutions that will drive teamperformance and improve results...To find out more contact ourcorporate training advice team on...Tel: +44 (0)1628 427250Email: developed to meetyour specific needsMore complex solutions coveringskills gap analysis, through toplanning, development and delivery