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57Product Management CoursesCourseDurationPageFoundationFundamentals of Product Management1 day workshop58Fundamentals of Pricing1 day workshop58Introduction to New Product Development1 day workshop59AdvancedProduct Management - Business to Business3 day course60Product Management - Business to Consumer3 day course60Profitable Product Management5 day course61Pricing for Product Managers3 day course61New Product, Service and Business Model Innovation3 day course62MasterclassTransforming Product Management into a Strategic Function3 day course63For classification levels please refer to page 3For latest courses and dates check

Introducing the skills and processesyou need to maximise yourperformance as a product manager7 CPD hoursCoursecode0577Level FoundationDuration1 dayVenues and datesLondon201109September 201220January 15March11DecemberBirmingham201215JuneManchester201121November 201221SeptemberReading201208AugustPrice£550+ VATCIM Member price£495+ VATWhat's includedTuition, course materials,lunch and refreshmentsRelated coursesßProfitable ProductManagement (p61)ßProduct Management -Business to Business(p60)ßProduct Management -Business to Consumer(p60)"Exactly what the coursedescription said!Really enjoyed thecourse, very wellexplained, greattutor. I can nowapply the plansand present themto my company."Uzma ArifIntercompany Product Manager,Dunhills (Pontefract) plcOverview Product managers' roles vary widely acrossindustries and organisations but many productmanagers face a common set of challenges andproblems. At their most successful, productmanagers balance strategic and tactical issuesand become expert in influencing theirorganisations. This workshop introduces aframework for product management: the role; thekey tasks and processes they should use andguidelines for product managers to managethemselves and their development.Benefits to you and your company You will gain a clearer understanding of the rangeof responsibilities of a product manager and thetechniques and tools you can use to improveyour performance. You will be able to develop aproactive approach to product management andso increase your value to an employer. Delegates will have a more systematic andproactive method for managing products and a clearer definition of the product managementrole and tasks. They will learn practicaltechniques for implementing productmanagement, increasing their capability tomaximise the performance of individual productsand product lines/groups. It will also lead to moremotivated product managers. Who this course is for Current or recently appointed product managers,managers of product managers and otherexecutives introducing product management as adiscipline into their organisations who have littleformal knowledge of product management. Previous knowledge of basic marketing principlesis assumed. What you will learn ßClarify your role and responsibilities.ßDeal with common challenges.ßUnderstand the key elements and stages inbuilding a product plan.ßEvaluate the market for your product andsuggest alternatives to improve performance.ßUnderstand and contribute to the productdevelopment process.ßDevelop appropriate product strategies basedon product lifecycle analysis. ßUnderstand the role of your product in its portfolio.Learning approachThe course uses a combination ofpresentations, discussions, exercises andexamples. Participation will be an importantfeature of the day and you will be encouraged torelate key concepts to your own situation.Fundamentals of Product ManagementStripped down pricing basics7 CPD hoursCoursecode1319Level FoundationDuration1 dayVenues and datesLondon201112October 201203February11June 08NovemberPrice£550+ VATCIM Member price£495+ VATWhat's includedTuition, course materials,lunch and refreshmentsRelated courseßPricing for ProductManagers (p61) In this highly practical event we focus on deliveringa sound understanding of contemporary pricingtools and methodologies. We will dispel some ofthe myths and fears of pricing and present thesubject in a logical, easy to understand and,above all, highly practical manner. This course willprovide a sound footing for anyone wishing tounderstand pricing more fully.Benefits to you and your company You will get a practical framework to help youunderstand the value of your product from acustomer point of view. You will learn about themost popular methods of pricing -cost-based,competition-based, market-based and value-based approaches -and be shown how todevelop a simple pricing approach.There is much confusion and uncertaintysurrounding pricing and pricing decisions in mostcompanies. However, after your attendance onthis course, your organisation will benefit by anew understandi ng of pricing and pricingprinciples which should result in a much moresound approach to pricing.Who this course is forNo specialist knowledge or experience isnecessary, other than a basic understanding ofmarketing and commercial principles and somefamiliarity with spreadsheets. Individuals whohave an input into the pricing process - sales,marketing, product management, accountants,operations and technical personnel - will find thiscourse especially helpful. General managers whoneed a quick tactical overview, and want to getup to speed on current thinking, will also find thiscourse of benefit.What you will learn ßApply basic economic Collegeaccountingprinciples Prospectus 2011/decisions.ßHow to assess customer value ProgressionThis product ora great service point if you would like to become a nurse,competition-based pricing and when worker or social worker. After completing this course, you could move onto ßRecognise full-time BTEC Level 3 Extended when assessing profitability of & Social Care or even onto Learning approachPrimarily Children's Care,delivered by a combination oflecture,Health discussions and case Social Care. If you encouraged to raise issues for setting, then you no confidentiality isbeing breached.Fundamentals of PricingProduct Management58Training bookings and advice +44 (0)1628 427200have found work as Health Care Assistants after completing this course. Health & Social Care BTEC Level 2 Diploma Level 2 Course Length 1 year Code 5036Entry RequirementsPlease see page 18 for basic course entry requirements. In addition to these, you will: