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Applying insights to marketinformation to attract, keep and growcustomers profitably14 CPD hoursCoursecode0060Level MasterclassDuration2 days Venues and datesMoor Hall, Berkshire201115-16September201208-09March06-07SeptemberResidentialPrice£1,815+ VATCIM Member price£1,633+ VATWhat's includedTuition, course materialsand full boardaccommodationNon-residentialPrice£1,715+ VATCIM Member price£1,543+ VATWhat's includedTuition, course materials,lunch and refreshmentsMoredatesandtobookonlinewww.cim.co.uk/0060Farrokh Suntook,BSc(Econ), MBA, FCIMFarrokh runs aconsultancy to helporganisations developtheir business through a deeper understandingof their markets. This is done by applyingapproaches providinginsights into how themarketplace reallymakes decisions. Farrokh has also written a book: 'The StakeholderBalance Sheet: Profiting from ReallyUnderstanding YourMarket'. Much of thethinking behind hisbook is applied to this course.From Market Insight to Marketing Strategy Develop creative and originalstrategic choices on demand14 CPD hoursCoursecode0536Level MasterclasssDuration2 daysVenues and datesMoor Hall, Berkshire201108-09September08-09December201223-24April12-13NovemberResidentialPrice£1,815+ VATCIM Member price£1,633+ VATWhat's includedTuition, course materialsand full boardaccommodationNon-residentialPrice£1,715+ VATCIM Member price£1,543+ VATWhat's includedTuition, course materials,lunch and refreshmentsMoredatesandtobookonlinewww.cim.co.uk/0536Stephen ReidStephen Reid deliversbespoke innovation,leadership and strategy work with large internationalorganisations. Stephenhas lived and worked in several countries and ran successfuloperations to managingdirector level. Overview Higher performance, especially during times ofuncertainty requires original thinking in order toinnovate and take the strategic lead. This course isideal for marketers aiming for success bysignificantly enhancing their ability to thinkstrategically, create innovative ideas and get themimplemented. Over 3500 people have alreadygained original thinking skills from thisaccomplished author and practitioner.Benefits to you and your company This hands-on masterclass is designed totransfer executive level thinking and decisionmaking skills to help you thrive under increasinglydemanding and uncertain conditions. You willtake back to your organisation the ability todevelop a wider range of creative and strategicactionable options.Organisations thrive or fail based on the quality,depth and breadth of their decision making. Getstrategy, imagination and implementation rightand success will follow. This workshop ensuresyour managers and executives are ready todeliver on these vital business success factors.Who this course is forPeople who want to improve their original thinkingskills and their strategic level decision makingabilities. It will be particularly useful for anymanager making a transition from a tactical to astrategic role. Prior strategic planning experienceis not required.What you will learn ßConfidently generate pragmatic creative ideasand strategic choices on demand.ßEmploy alternative thinking tools when facedwith complex issues. ßAccess to a variety of strategic templates.ßTurn your ideas into reality in the workplace.ßUnderstand strategic contexts and limitationsof certainty. ßUnderstand how levels of certainty canmotivate or hinder decision making.ßAppreciate the value of ambiguity, uncertaintyand error.ßDemonstrate your strategic awareness and thelonger term viability of your ideas.ßUnderstand alternative perceptions and howpeople think.ßGain insights into how understanding otherscan help you get things done.ßDeal with selected implementation issues.Learning approachThis workshop is highly interactive. All learning isactivity-led, and is underpinned by tried andtested models and theory. Delegates can try outsmart new original and strategic thinking tools ina safe, experimental environment and can beginto address their real-life business issues within aknowledgable peer group.Strategic and CreativeThinking SkillsInsights and Innovation48Training bookings and advice +44 (0)1628 427200Residential optionResidential optionOverview The course will show what organisations need tolook out for to truly understand, and thereforeinfluence, the behaviour of customers and otherstakeholders. It will show ways in whichorganisations can harness such insights in order togrow their business profitably.Benefits to you and your company You will be armed with ideas about: the keyquestions to raise about your market and yourorganisation's position in it; and how marketinformation should be analysed and interpretedso as to enhance your organisation's businessperformance. You will leave with action checkliststo implement within your organisation. The course will reveal tools to help yourorganisation differentiate itself from the competition,make best use of its marketing resources andstrengthen its brand and customer loyalty. Who this course is for The course is both for 'specialists' in market-related functions (marketing/sales, marketresearch, etc) and for 'generalists' occupying amore general management/strategic functionwho wish to assess their organisation'sperformance as market-sensitive enterprises. There are no specific pre-requisites, since thecourse is intended to be practical rather thantechnical, intuitively understandable, and relevant to any business person focused onmarket performance. What you will learn ßView the market more laterally and understandit in greater depth than a surface interpretationof market responses would allow.ßApply approaches and tools enabling you togain better market insights.ßSee how different pieces of market informationcan be brought together to enable freshinsights to be gleaned.ßTake into account all the key elements that needto be considered to help your organisationachieve profitable business growth.ßHarness market information to maximise itsrelevance to your organisation's businessperformance. ßAssess the impact of the actions taken by yourorganisation on the perceptions of customersand other stakeholders, and thereby modifythem so as to enhance business performance. Learning approachßThe course will be informal and interactive,participants being encouraged to askquestions and talk about their own experience as each day progresses.ßIt will be task orientated, small tasks being set as each session is conducted.ßThe focus will be on a way of thinking ratherthan on 'right' or 'wrong' answers.

your training budgetMultiple bookings offerTake advantage of our multiple bookings offer and save morethan £500on training courses. Simply book more than onecourse for yourself and your colleagues at the same time andyou can benefit from the following savings:2nd course - 20% off3rd and subsequent courses - 25% offAll courses must be booked at the same time and taken within six months of the date ofbooking. Quote 735EN at the time of booking. Full terms can be found atwww.cim.co.uk/training50% off Compliance coursesNormal price £550, but now just £275when booked alongsideanother course. Attend our compliance courses and get the vital knowledge and confidence to ensure you are operatingwithin the law and following responsible business practice.ßData Protection for Marketerspage 88ßMust Know Law for Marketerspage 88ßCorporate Social Responsibilitypage 89ßMaking the Most of the Olympic Opportunitypage 89ßManaging the Risks of Social Networkspage 17Make sure you protect yourself in a complex legal and regulatory world.This offer cannot be used in conjunction with any other CIM promotion or member discount.Both courses must be booked at the same time and attended by the same person. Quote1058EN at the time of booking. Full terms can be found at www.cim.co.uk/trainingBook onlinewww.cim.co.uk 49Plus,50%off acompliancecoursewhenyoubookanyothercoursefrom thisdirectory