Insights and InnovationThe upsurge in business intelligence and analytics means that organisationscan gather and manage strategic insight more deeply, and with greatereffectiveness, than ever before.In practice, however, not all businesses are taking advantage of these tools.Our courses show you how to harness information in a clear and logical way to enable organisations to make better informed decisions aboutpriorities and resource allocation, and to optimise its strategy.44

45Insights and Innovation CoursesCourseDurationPageFoundationFundamentals of Market Research1 day workshop46Thinking and Creativity Skills1 day workshop46Creating Advantage from Competitor Insight1 day workshop47AdvancedResearch-based Market Insight2 day course47MasterclassFrom Market Insight to Marketing Strategy2 day course48Strategic and Creative Thinking Skills2 day course48see also...Marketing Engineering3 day course11For classification levels please refer to page 3For latest courses and dates check www.cim.co.uk