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"Excellent foundation course - welldelivered at the right pace. Thecourse directors were also veryengaging with the whole group."Alison MacleodPersonal Assistant, Howden Compressors Ltd"Great lecturers, great tips to takeaway and apply in business."Sonali VadgamaMarketing Executive, Southern RailwayIfyouhaveateam(6+)whowouldbenefitfromthisBootcamp,whynotletuscometoyou?Wecandeliverthecourseswhenyouwantandeventailorthecontenttosuityourneeds.Findoutmorebycalling+44(0)1628427250.Overview This intensive five day programme offers an exciting and innovative way to acquire the core skills you need as a marketer. It combines fiveessential courses which cover the fundamental concepts of marketing and marketing communications, including the latest digital communicationsand technologies.The five courses covered include: ßFundamentals of MarketingßIntroduction to Marketing CommunicationsßPrinciples of Great Copywriting ßIntroduction to Digital MarketingßIntroduction to Marketing Metrics and ROIMarketing bootcamp runs over five consecutive days and is delivered atCIM's dedicated training centre, Moor Hall in Berkshire, which offers the idealenvironment for learning new skills and networking with fellow marketers.(See more about Moor Hall on page 127.)Benefits to you and your company This bootcamp is designed to provide the basic understanding and skills thatunderpin the execution of great marketing campaigns. It will give you arounded set of practical marketing skills, with a particular emphasis onmarketing communications and leave you eager to put into practice whatyou've learned.Delegates attending the bootcamp will gain a thorough grounding in the latestmarketing communications tools and techniques. They will also learn the keyprinciples of marketing and see how these can be applied to improve theeffectiveness of your marketing efforts and your organisation's performance.Who this course is forIdeal for new recruits in marketing or junior marketers who want to develop a rounded set of practical marketing skills over a short time period.What you will learn ßWhat marketing is, what it does and how to use it to improve yourorganisation's profits.ßA solid grounding in the tools, techniques and approaches used inprofessional marketing communications.ßPrinciples of great copywriting - how to write outstanding and brand-building copy.ßHow to exploit digital marketing tools and techniques to improve yourcustomer value proposition and overall competitiveness.ßHow to use marketing metrics to measure marketing performance and measure ROI (Return on Investment).Learning approachThis programme takes a modular approach in that you will cover a differentsubject area each day, and will be taught by a number of subject experts.The overall experience is intensive and fast-paced, with a strong emphasison practical application throughout.Marketing BootcampBook onlinewww.cim.co.uk 43Essentials of Marketing35 CPD hoursCoursecode0900Level FoundationDuration5 daysVenues and datesMoor Hall, Berkshire201103-07 October201228 May-01 June10-14 SeptemberPackage Price£2,300+ VATCIM Member price£2,070+ VATWhat's includedThis fully-inclusive priceincludes tuition, coursematerials and full boardaccommodation for fivedays (and four nights). It represents a saving of £450 on the price ofattending the coursesindividually and includes the bootcamp experience(including full boardaccommodation) for free. Moredatesandtobookonlinewww.cim.co.uk/0900Learn key marketing skills at our intensive marketing workoutResidential option

Insights and InnovationThe upsurge in business intelligence and analytics means that organisationscan gather and manage strategic insight more deeply, and with greatereffectiveness, than ever before.In practice, however, not all businesses are taking advantage of these tools.Our courses show you how to harness information in a clear and logical way to enable organisations to make better informed decisions aboutpriorities and resource allocation, and to optimise its strategy.44