page 1
page 2
page 3
page 4
page 5
page 6
page 7
page 8
page 9
page 10
page 11
page 12
page 13
page 14
page 15
page 16
page 17
page 18
page 19
page 20
page 21
page 22
page 23
page 24
page 25
page 26
page 27
page 28
page 29
page 30
page 31
page 32
page 33
page 34
page 35
page 36
page 37
page 38
page 39
page 40
page 41
page 42
page 43
page 44
page 45
page 46
page 47
page 48
page 49
page 50
page 51
page 52
page 53
page 54
page 55
page 56
page 57
page 58
page 59
page 60
page 61
page 62
page 63
page 64
page 65
page 66
page 67
page 68
page 69
page 70
page 71
page 72
page 73
page 74
page 75
page 76
page 77
page 78
page 79
page 80
page 81
page 82
page 83
page 84
page 85
page 86
page 87
page 88
page 89
page 90
page 91
page 92
page 93
page 94
page 95
page 96
page 97
page 98
page 99
page 100
page 101
page 102
page 103
page 104
page 105
page 106
page 107
page 108
page 109
page 110
page 111
page 112
page 113
page 114
page 115
page 116
page 117
page 118
page 119
page 120
page 121
page 122
page 123
page 124
page 125
page 126
page 127
page 128
page 129
page 130
page 131
page 132

Understand concepts and activitiesrelated to marketing in the public andnon profit making sectorsOverview This course will provide a thorough immersion in marketing concepts and activities related tothe special requirements of the marketing ofpublic sector and non profit making sector - from a basic understanding of marketing throughto the steps necessary to integrate marketingwithin the organisation. Benefits to you and your company You will learn key marketing principles that canbe applied directly in the workplace. You willdevelop your knowledge and skills, and ensurethat existing practical skills and knowledge areunderpinned by a more focused understandingof key marketing concepts and best practice.This workshop will update employee knowledgeand skills in the area of public sector and nonprofit making sector marketing. On completion,attendees will understand how best practicemarketing principles can contribute toorganisational performance and build strongworking relationships with key stakeholders inother departments and outside parties such aspartners, regulators etc. Who this course is forThis course is designed for members of thepublic sector or non profit making marketingteam -for experienced marketers new to thesesectors, or seasoned employees new tomarketing. It will also be useful for managers andemployees involved in service development,service delivery, and relationship management.What you will learn ßApply the basic concepts and principles ofpublic sector and non profit making sectormarketing.ßIdentify the key elements of a marketingoriented organisation.ßIntegrate marketing with other disciplines in theorganisation.ßSegment your audiences and position yourproposition in the marketplace.ßUnderstand public sector and non profitmaking sector markets, audiences and keystakeholders.ßAnalyse these audiences and applyappropriate relationship managementstrategies.ßDevelop and communicate the service valueproposition.ßUnderstand the challenge of marketing tomultiple markets. ßDevelop an integrated marketing mix toeffectively market your product or service.Learning approachßInteractive style. ßKey concepts supported with examples andactivities to reinforce the learning. ßDiscussion to share experience and examplesof good practice.Fundamentals of Marketingfor NFP and Public SectorBook 41Essentials of Marketing7 CPD hoursCoursecode0781Level FoundationDuration1 dayVenues and datesLondon201121October 14December 201224February 18April09NovemberReading201203AugustPrice£550+ VATCIM Member price£495+ VATWhat's includedTuition, course materials,lunch and introduction to meaning, language,tools and applications7 CPD hoursCoursecode0551Level FoundationDuration1 dayVenues and datesLondon201125October201202February28June21NovemberPrice£550+ VATCIM Member price£495+ VATWhat's includedTuition, course materials,lunch and refreshmentsRelated coursesßFundamentals ofMarketing (p40)ßThe Marketing PlanningToolkit (p30) Marketing is often 'picked up on the job' -particularly for those in supporting oradministrative roles, resulting in incompleteunderstanding, patchy expertise, mix-ups, lack ofconfidence - in short, limited performance -amongst those very people that keep the showon the road. This workshop is designed for PAsand marketing support personnel wishing tomake a greater contribution to their organisationthrough a better understanding of marketing.Benefits to you and your company You will gain a wider understanding of the role ofmarketing and how the elements of marketingcombine to achieve business success. This willincrease your confidence, enthusiasm andenjoyment of your role within your departmentand within your organisation. Stimulating group projects are used toencourage discussion of the key elements within the marketing mix, the end result being a wider understanding of the role of marketingwithin the organisation. Delegates will understand the importance of 'people' workingas a team to achieve success and maximiseprofit/contribution.Who this course is forThe course is designed for anyone in a'supporting role' to marketing professionals, orfor those just beginning their marketing career.No previous knowledge is necessary. It is bestsuited to those who want to familiarisethemselves with the very basics and gain anoverview of marketing as a discipline.What you will learn ßUnderstand marketing, its technicalterminology and jargon.ßIdentify who has an impact on marketing inyour organisation.ßUnderstand the 'marketing mix' and how it isrelevant to your job.ßUnderstand the 'tools' of marketing and whento use them.ßExplore the basics of areas such as marketresearch, promotions, advertising, e-marketing, PR, sponsorship, exhibitions and word of mouth.Learning approachThe course is based on a workbook, rather thana formal presentation and notes. During the dayyou will complete sections of the workbookindividually and with fellow delegates, giving you a valuable and personalised resource forfuture use.PA's Guide to Marketing

Understand and contributeconfidently to yourorganisation's marketing21 CPD hoursCoursecode0023Level FoundationDuration3 days Venues and datesLondon201205-07NovemberMoor Hall, Berkshire201128-30September05-07December201207-09February21-23May20-22AugustResidentialPrice£1,975+ VATCIM Member price£1,777+ VATWhat's includedTuition, course materialsand full boardaccommodationNon-residentialPrice£1,775+ VATCIM Member price£1,597+ VATWhat's includedTuition, course materials,lunch and This course is designed to introduce delegates tothe purpose, importance and potential role ofmarketing in their organisation. It will explore keyconcepts, tools and language used in marketingand how the tools can be used to identify andexploit opportunities to achieve the organisation'sbusiness aims.Benefits to you and your company The course will utilise your managementexperience and provide an opportunity todevelop your marketing skills. You will return toyour organisation with the confidence to make asignificant input into your marketing function. Thiscourse is ideal as part of a career developmentprogramme for managers who are taking ongreater marketing responsibilities or more generalmanagement responsibilities.Managers throughout your organisation, with anew knowledge of marketing, will be able toactively input into the formulation of strategieswhen marketing planning and building customerrelations, resulting in a more customer andmarket focused organisation.Who this course is for No marketing training is necessary. This course isdesigned for sales, finance, HR managers etc.who have experience in their role or discipline intheir organisation, who wish to broaden theirmanagement knowledge and skills in marketing.You may not necessarily be in a hands-on role inmarketing but you need to be able to contributeto the planning process and work alongsideothers who do. What you will learn ßAppreciate the potential role of marketing inyour organisation, and be more involved inmarketing decisions.ßHow to produce a marketing plan - a templatemarketing plan will be provided.ßSegment your customers and markets, andunderstand them better.ßManage a portfolio of products/markets/brands.ßWrite a market research brief and proposal - a template market research proposal formwill be provided.ßWrite a brand positioning statement for yourbrand.ßWrite a marketing communications plan - a template marcoms plan will be provided.ßAppraise your organisation's digital marketing.ßDevelop a longer relationship approach withyour customers.ßDeal with marketing issues more confidently.Learning approachßInteractive, group work.ßApplication to delegate's own organisation. ßTemplate plans will be provided to assist thedelegates.ßAnalysis of up to date case studies.The Manager's Guide to MarketingEssentials of Marketing42Training bookings and advice +44 (0)1628 427200Residential optionAny one of our 130 trainingcourses can be delivereddirect to teams in-houseWe can work with you to create anddeliver learning and developmentsolutions that will drive teamperformance and improve results...To find out more contact ourcorporate training advice team on...Tel: +44 (0)1628 427250Email: developed to meetyour specific needsMore complex solutions coveringskills gap analysis, through toplanning, development and delivery