Essentials of Marketing38The courses in this section are for anyone who wants to understand whatmarketing is, what it does and how it can make a major contribution to anorganisation. Our programmes cover the key concepts in marketing andshow how the latest tools and techniques can be used in practice toimprove marketing effectiveness and organisational performance.See page 43 for details about our intensive Marketing Bootcampprogramme which offers an innovative way to acquire the core skills you need as a marketer.

39Essentials of MarketingCourseDurationPageFoundationFundamentals of Marketing1 day workshop40Fundamentals of Marketing B2B1 day workshop40Fundamentals of Marketing for NFP and Public Sector1 day workshop41PA's Guide to Marketing1 day workshop41The Manager's Guide to Marketing3 day course42Marketing Bootcamp5 day course43For classification levels please refer to page 3For latest courses and dates check www.cim.co.uk