2Improving the performance of people and organisationsOur learning and development programmes are the ideal way for youto learn new skills and develop existing ones. We are committed tohelping you develop your skills so that you can tackle 'head-on' thenew and demanding challenges that marketers face. Organisations benefit equally from well-trained, up to date marketerswho have access to the latest knowledge and techniques to deliverexcellent resultsfor their organisation. What makes us different?Our courses themselvesWe ensure our courses contain cutting edge content and the latest tools andtechniques built on current industry thinking and CIM's own research. We also offer the widest selection of scheduled marketing courses available anywhere -giving you more options and choice.Practical focusOur courses are driven by the practical needs of marketing and salesprofessionals in their everyday roles. Designed to improve performance andincrease confidence, they will help you achieve the results you need.Our course directorsOur course directors are subject experts who combine academic expertise withsignificant business and industry experience. Their up to date knowledge andpractical focus benefit delegates from organisations of all sizes and sectors.Industry standardsWe play a key role in setting the standards within the industry, which means we know what skills you need. All our courses are mapped against the National Occupational Standards for Marketing (or National Standards for Sales for sales courses) and The Institute's own Professional Marketing Standards (see page 122). Our reputationAs the world's largest organisation for professional marketers, we have a globalreputation as a centre of excellence. That's why we are the choice of some of the most successful organisations.
3Backed by industry-leading researchThe results of our latest surveys, studies and forums are all integrated into our course content and development.These include our global benchmarkingstudies carried out amongst major international organisations. See pages 6/7 for more details about these studies.Three levels of learningIt's important that you choose the training that's right for you.That's why we have divided our courses into three levels that reflect the amount ofexperience and knowledge required.Foundation coursesprovide a basic grounding for people who are newto/or with limited knowledge of the subject area.They are designed to buildpractical skills to enable delegates to deliver effectively in the area. Advanced coursesare aimed at practitioners and managers withoperational experience who wish to deepen their knowledge and skills in a specific area.They assume some basic knowledge of the topic.Masterclass coursesare designed for those with high levels ofmarketing responsibility, experience or knowledge.Delivered by recognisedexperts and published authors, they offer a unique opportunity to focus on the practical challenges and solutions generated by a subject.Helping you, and your career, developWe don't see our training courses as one-off events, we see them as part of a carefully chosen andcomprehensive programme that can help you through everystage of your career. By joining as a member and registeringfree of charge on our Chartered CPD Programme, you canmanage your development and show your commitment toongoing professional development.Look out for the....symbol against each of our courses and start collecting your CPD now. For more information visitwww.cim.co.uk/charteredcpdWhat's new this time around?More on digital PageMarketing through a Digital Lens10Google Analytics15DIY Digital Marketing15Managing the Risks of Social Networks17New marketing coursesBehavioural Economics for Business Success10Marketing Engineering11The Marketing Planning Toolkit(including new e-content)30Implementing a CRM Communications Programme74Networking for Results97Coaching Skills for Managers98And for sales people Using Customer Value to Integrate Sales and Marketing107NLP for Sales Success109