page 1
page 2
page 3
page 4
page 5
page 6
page 7
page 8
page 9
page 10
page 11
page 12
page 13
page 14
page 15
page 16
page 17
page 18
page 19
page 20
page 21
page 22
page 23
page 24
page 25
page 26
page 27
page 28
page 29
page 30
page 31
page 32
page 33
page 34
page 35
page 36
page 37
page 38
page 39
page 40
page 41
page 42
page 43
page 44
page 45
page 46
page 47
page 48
page 49
page 50
page 51
page 52
page 53
page 54
page 55
page 56
page 57
page 58
page 59
page 60
page 61
page 62
page 63
page 64
page 65
page 66
page 67
page 68
page 69
page 70
page 71
page 72
page 73
page 74
page 75
page 76
page 77
page 78
page 79
page 80
page 81
page 82
page 83
page 84
page 85
page 86
page 87
page 88
page 89
page 90
page 91
page 92
page 93
page 94
page 95
page 96
page 97
page 98
page 99
page 100
page 101
page 102
page 103
page 104
page 105
page 106
page 107
page 108
page 109
page 110
page 111
page 112
page 113
page 114
page 115
page 116
page 117
page 118
page 119
page 120
page 121
page 122
page 123
page 124
page 125
page 126
page 127
page 128
page 129
page 130
page 131
page 132

Understanding how to develop amarketing-led approach to theprovision of NHS services7 CPD hoursCoursecode0090Level AdvancedDuration1 dayVenues and datesLondon201127September 201223January 02OctoberPrice£550+ VATCIM Member price£495+ VATWhat's includedTuition, course materials,lunch and refreshmentsRelated coursesßThe Role of Branding in the NHS (p54)ßMarketing Metrics in the NHS (p85)Moredatesandtobookonlinewww.cim.co.uk/0090Overview NHS managers are increasingly under pressure tooptimise return on diminishing resources. Thiscourse will help delegates to focus on who theirreal key stakeholders are and through the use ofmarketing techniques optimise service provisionfor a wide range of stakeholder needs.Benefits to you and your company You will learn how to adopt a marketing approachto the delivery of services in the NHS within thecurrent competitive landscape. The organisationwill be confident that participants will have agood understanding of contemporary techniquesfor operating within a competitive healthenvironment.Who this course is forThis course is suitable for anyone working in the NHS who needs to develop a betterunderstanding of why a marketing-led approachhelps it to become more competitive. It will besuitable for Communications Managers withoutmarketing experience. What you will learn You will learn a range of techniques to help youadopt a more marketing-led approach toplanning.ßEnvironmental analysis.ßMarketing research.ßCustomer segmentation.ßCustomer relationship management (patientcarer public engagement).ßThe role of branding.ßCompetitive positioning.Learning approachThe session is run as a highly interactivediscussion-based workshop utilising group work and presentations focused specifically on the NHS.Principles of Marketing for the NHSStrategy and Planning36Training bookings and advice +44 (0)1628 427200Courses for the NHSTechnology has utterly transformed the marketingenvironment within the NHS and few companies haveharnessed that technology better than Dr Foster. Theirservices allow marketers within the NHS to drill downdeeply into the raw data they possess and throughanalysis turn that data into actionable insights that areof significant benefit to NHS trusts. They provide thecornerstone of effective business development andsocial marketing campaigns. CIM has partnered with Dr Foster to encourage bestmarketing practice throughout the NHS and will beworking closely together with them to develop trainingprogrammes at the cutting edge of marketing practicein today's National Health Service. These courses are offered as public programmesbut we can also deliver directly to your team.Contact us to discuss your requirements.Principles of Marketing for the NHSpage 36Marketing Metrics in the NHSpage 85The Role of Branding in the NHSpage 54In partnership withDr Foster's, Hospital Marketing Manager(HMM) tool helps over 70% of all acute trustsplan and develop their servicesthrough understanding theirreferral patterns and devisinglocal marketing strategies.

your training budgetMultiple bookings offerTake advantage of our multiple bookings offer and save morethan £500on training courses. Simply book more than onecourse for yourself and your colleagues at the same time andyou can benefit from the following savings:2nd course - 20% off3rd and subsequent courses - 25% offAll courses must be booked at the same time and taken within six months of the date ofbooking. Quote 735EN at the time of booking. Full terms can be found atwww.cim.co.uk/training50% off Compliance coursesNormal price £550, but now just £275when booked alongsideanother course. Attend our compliance courses and get the vital knowledge and confidence to ensure you are operatingwithin the law and following responsible business practice.ßData Protection for Marketerspage 88ßMust Know Law for Marketerspage 88ßCorporate Social Responsibilitypage 89ßMaking the Most of the Olympic Opportunitypage 89ßManaging the Risks of Social Networkspage 17Make sure you protect yourself in a complex legal and regulatory world.This offer cannot be used in conjunction with any other CIM promotion or member discount.Both courses must be booked at the same time and attended by the same person. Quote1058EN at the time of booking. Full terms can be found at www.cim.co.uk/trainingPlus,50%off acompliancecoursewhenyoubookanyothercoursefrom thisdirectoryBook onlinewww.cim.co.uk 37