Effective implementation of strategy iskey to an organisation's successOverview This workshop provides a clear, logical processto adopt for translating high-level organisationalstrategy into practical activity. It highlights the keysteps and potential pitfalls along the way andprovides a rounded view of the issues andchallenges which will impact on achieving thedesired results.Benefits to you and your company You will benefit from having a clear understandingof how to organise and prepare for successfulstrategy implementation. You will also learn howto get your strategy implementation off to a goodstart, keep it on track, deliver the desired resultsand learn from your real time experiences.Strategy can only impact on the bottom line if it is successfully implemented. Many would argue that drafting a strategy is the easy part and that the key challenge lies in its properimplementation. This workshop provides aframework for successful strategy implementation.Who this course is for This workshop is suitable for any manager who isresponsible for implementing organisationalstrategy including its strategic and operationalaspects. This could include managers who areleading teams, business units or businessdevelopment programmes. The workshop wouldalso help those who are involved inorganisational strategy implementation from anyof the key functions such as the marketing andsales teams. What you will learn How to use a framework-based approach toimplementing strategy with the key tools,techniques and approaches needed to:ßTranslate high-level strategy into practicalgoals and objectives.ßIdentify where your organisation's cultureneeds to change in order to remove barriers to success.ßIdentify and make plans to fill gaps in yourorganisation's capability.ßDevelop techniques to win and retainstakeholder support.ßDesign and put in place a practical balancedperformance management system to ensurethings get done right and the right things get done.ßEnsure that the key learning points fromstrategy implementation are used to developorganisational capability.Learning approachThis course combines presentation anddiscussion with learning point illustration usingcase examples and group exercises.Implementing StrategyBook onlinewww.cim.co.uk 33Strategy and Planning7 CPD hoursCoursecode1150Level AdvancedDuration1 dayVenues and datesLondon201211January11May05DecemberBirmingham201122SeptemberManchester201122NovemberReading201202AugustPrice£550+ VATCIM Member price£495+ VATWhat's includedTuition, course materials,lunch and refreshmentsMoredatesandtobookonlinewww.cim.co.uk/1150
Build significant demand for yourproducts and services by creating'compelling value propositions'14 CPD hoursCoursecode0190Level AdvancedDuration3 days* Venues and datesMoor Hall, Berkshire201119-21September201212-14March 15-17OctoberResidentialPrice£1,645+ VATCIM Member price£1,480+ VATWhat's includedTuition, course materialsand full boardaccommodationNon-residentialPrice£1,445+ VATCIM Member price£1,300+ VATWhat's includedTuition, course materials,lunch and refreshments*NoteCourse starts in the evening of Day 1, followedby 2 full days' tuitionRelated coursesßStrategic MarketingMasterclass (p35)ßFrom Market Insight toMarketing Strategy (p48)Moredatesandtobookonlinewww.cim.co.uk/0190Developing Compelling CustomerValue PropositionsA research-based investigation ofbest practice marketing in the G8economies that reveals win-winstrategies for senior marketing14 CPD hoursCoursecode0429Level AdvancedDuration2 daysVenues and datesMoor Hall, Berkshire201109-11November201209-10May 19-20NovemberResidentialPrice£1,425+ VATCIM Member price£1,282+ VATWhat's includedTuition, course materialsand full boardaccommodationNon-residentialPrice£1,325+ VATCIM Member price£1,192+ VATWhat's includedTuition, course materials,lunch and refreshmentsMoredatesandtobookonlinewww.cim.co.uk/0429John Saunders John Saunders isEmeritus Professor of Marketing, AstonBusiness School, AstonUniversity, England andDistinguished Professorat AUDENCIA GradeÉcole Nantes, France.His major researchinterests are evolutionarymarketing (theapplication ofevolutionary theory tomarketing), sustainablemarketing and the futureof marketing. He holdsdegrees from theuniversities ofLoughborough (BSc),Cranfield (MBA) andBradford (PhD). Overview Leading observers across the globe have declaredthat marketing is 'under siege', that the influenceof marketing departments is in decline, that itsresponsibilities are dispersed across theorganisation. Ten years ago marketing could claimdemonstrable and clear influence on the wayorganisations approached business. What wentwrong? This programme provides the answers tothat question and sets out in straightforward terms,backed by a wealth of research across leadingbusinesses in the world's major economies, howmarketing leaders can restore marketing'sstanding in the organisation and translate that intogenuine and sustainable business performance.Benefits to you and your company Senior marketing executives should berecognised as the cornerstone of a business'scommercial success. We will show you two waysfor your marketing department to influenceperformance - either a direct effect, where thebenefits of a strong marketing function flowimmediately into improved businessperformance, or an indirect effect, where a strongmarketing function increases marketingorientation. A strong and credible marketingfunction within the organisation counters short-termism and leads to the development ofsustainable strategies based on customer needs.Who this course is forThis course is for senior marketers at Head of orDirector level who are responsible for thedevelopment of high level plans and strategiesand who are charged with managementresponsibility for their organisation's marketingfunction.What you will learn ßThe three potential determinants ofmarketing's influence within a firm.ßWhy earning respect for your marketing outputsis a question of competences, not genius.ßHow to successfully integrate courage and creativity.ßWhy it's important to get even closer to the customer.ßHow to demonstrate that businessperformance and marketing orientation increasewith marketing's influence within a firm.ßHow to convert knowledge of customer needsinto new product development ideas.ßWhy it's important to champion customerneeds across the organisation ensuring thatthey are a foundation of corporate strategy.Learning approachAn interactive and thought-provoking high-levelexchange between Professor Saunders and the group, including case studies and groupdiscussion and analysis. Due to the calibre of people attending this course there areexcellent opportunities for peer-to-peer learning.Turning MarketingCapability intoBusiness Performance Strategy and Planning34Training bookings and advice +44 (0)1628 427200Residential optionResidential optionOverview This course is specifically designed to ensurethat you turn your offerings into compelling 'valuepropositions' and grow demand for yourproducts and services. The creation of your valueproposition will require you to think laterally aboutwhat you actually offer the market in order tocapitalise on sales and marketing opportunities.This will help you build demand generation,pipeline, revenues and profits.Benefits to you and your company You will learn how to construct value propositionsand become more effective in working with otherdepartments to realise the true potential of theproposition. You will benefit from applying thisnew and proven method of marketing to yourchosen portfolio of products and services.Your organisation will benefit in three ways. Firstly,by instilling a complete value process allowingyou to create compelling propositions, secondly,by empowering your employees to makeinformed decisions on the direction and shape ofthe proposition and finally, by providing guidanceon how to execute your propositions and directmarketing efforts to specific audiences/markets.Who this course is for This course is designed for practitioners or managers whose role (or a part of it) willinvolve the research, development and delivery of customer value propositions -defining anddeveloping offerings to a market/segment/audience/customer. It is likely that you will workas part of a dedicated or virtual team responsible for planning, business casedevelopment or implementation. What you will learn ßDefine and evaluate customer propositions inthe marketplace.ßUnderstand and apply key principles indeveloping customer propositions.ßWork more effectively with other functions inthe organisation to deliver successfulcustomer propositions.ßAlign multiple customer contact points behinda proposition to ensure consistent delivery.ßEvaluate and measure the effectiveness ofpropositions, both internally (team roles,process, internal barriers etc.) and externally(success in the marketplace).ßDevelop an understanding of, and the skillsrelating to, the formulation of compellingbusiness cases -ensuring that propositionscan be sold internally, before externally.Learning approachThe course is designed to be as interactive aspossible and includes individual and group workand presentations. A variety of learning media areused including video and slide-based materials.