A systematic approach for you toidentify, evaluate and implementstrategies for profitable growth21 CPD hoursCoursecode0130Level FoundationDuration3 days Venues and datesLondon201203-05OctoberMoor Hall, Berkshire201121-23November19-21September201220-22JuneManchester201225-27April ResidentialPrice£1,975+ VATCIM Member price£1,777+ VATWhat's includedTuition, course materialsand full boardaccommodationNon-residentialPrice£1,775+ VATCIM Member price£1,597+ VATWhat's includedTuition, course materials,lunch and refreshmentsRelated courseßStrategic MarketingMasterclass (p35)Moredatesandtobookonlinewww.cim.co.uk/0130Foundations ofMarketing StrategyInsight-driven strategic marketing toinfluence people's behaviour forsocial and environmental benefit7 CPD hoursCoursecode1248Level FoundationDuration1 dayVenues and datesLondon201120September21December 201224April 26OctoberPrice£550+ VATCIM Member price£495+ VATWhat's includedTuition, course materials,lunch and refreshmentsMoredatesandtobookonlinewww.cim.co.uk/1248Overview How do you apply consumer insight, strategicmarketing principles and social theory to reducesmoking, tackle growing obesity, increase physical exercise or encourage sustainablelifestyles? This is social marketing. This one daycourse familiarises you with the core principlesand processes, and shows how to apply some ofthe key tools and techniques.Benefits to you and your company You will learn how to enhance your skills toachieve positive social and environmental good.This learning will enable you to review yourcurrent workplace approaches, design customer-driven strategies, and implement targetedbehaviour change programmes based on soundmarketing and social science principles. If your organisation seeks to improve publichealth and well-being, safety, environmentallifestyles or promotes a social cause, it willbenefit by improving its strategic approach forhigher impact and sustained outcomes.Improved commissioning, structuring, deliveryand resourcing of services and campaigns canresult from insight and customer-centricapproaches.Who this course is forYou don't need to be a marketer to derive valuefrom this course. The main requirement is thatyou need to influence positive public behaviourand would like to improve your strategicapproach. Whether from a marketing,communications, social service, public or privatesector background, you can learn how to rethinkthe way you do things for greater impact.What you will learn ßRecognise where and how social marketingcan be applied.ßUnderstand how to get started.ßDesign your own social marketing strategy.ßHow to apply some of social marketing's coreconcepts, processes and practical tools.Learning approachßA 'hands-on' course, where participantsprepare their own (or use a worked example)social marketing programme.ßFully interactive to encourage groupdiscussion. The aim is to exchange results(from worked examples) and give insight todifferent approaches to social marketing.ßTailored and targeted support (numberspermitting).Introduction to Social MarketingStrategy and Planning32Training bookings and advice +44 (0)1628 427200Residential optionOverview Marketers everywhere are seeking to raise theawareness of marketing as a vital strategicdiscipline within their business. For this tohappen, it is crucially important for them tounderstand and implement the series of stepsnecessary to construct and carry out a winningstrategy. This three day course provides theimmersion necessary to embed this process in a thorough and practical way. Benefits to you and your company You'll develop and hone your analytical skills,which will last throughout your working life, andgain a deeper understanding of external andinternal business processes. You will discoverhow marketing models fit together and are usedin practice and be able to work out action plansfor implementing your newly acquired skills.Your organisation will benefit from an increasingawareness of how effective marketing strategieswill impact your business, and how they can leaddirectly to performance and profit improvements.A greater understanding of customers,competitors and organisational structure andcommunication will lead to sharper strategic focus.Who this course is for Marketers who are starting to move into positionswhere they will be expected to demonstrateincreasing strategic awareness. Existingmarketing managers who want and need torefresh their marketing knowledge. Managersfrom other disciplines who need to work closelywith other marketing colleagues as members ofcross-functional strategic teams. Salesexecutives who are moving across to marketing. What you will learn ßAdd value for the customer, and therefore yourcompany, by ensuring that you practisemarketing orientation.ßUse all the steps of the strategic marketingprocess in a logical and persuasive fashion.ßPractise in a hands-on way the tools andframeworks of strategic marketing. ßCarry out segmentation, targeting andpositioning.ßLink strategic positioning to marketing tactics.ßDevelop your marketing mix.ßSet up meaningful and precise milestones tomeasure progress.ßMatch internal strengths to externalopportunities for maximum return.Learning approachThe delivery style is fully interactive andparticipative. There will be a full explanation ofthe tools and frameworks used, then eachcomponent will be practised, sometimesindividually, but more often in groups.Contributions from delegates are warmlywelcomed. Other media, including film clips, will be used to illustrate various points.
Effective implementation of strategy iskey to an organisation's successOverview This workshop provides a clear, logical processto adopt for translating high-level organisationalstrategy into practical activity. It highlights the keysteps and potential pitfalls along the way andprovides a rounded view of the issues andchallenges which will impact on achieving thedesired results.Benefits to you and your company You will benefit from having a clear understandingof how to organise and prepare for successfulstrategy implementation. You will also learn howto get your strategy implementation off to a goodstart, keep it on track, deliver the desired resultsand learn from your real time experiences.Strategy can only impact on the bottom line if it is successfully implemented. Many would argue that drafting a strategy is the easy part and that the key challenge lies in its properimplementation. This workshop provides aframework for successful strategy implementation.Who this course is for This workshop is suitable for any manager who isresponsible for implementing organisationalstrategy including its strategic and operationalaspects. This could include managers who areleading teams, business units or businessdevelopment programmes. The workshop wouldalso help those who are involved inorganisational strategy implementation from anyof the key functions such as the marketing andsales teams. What you will learn How to use a framework-based approach toimplementing strategy with the key tools,techniques and approaches needed to:ßTranslate high-level strategy into practicalgoals and objectives.ßIdentify where your organisation's cultureneeds to change in order to remove barriers to success.ßIdentify and make plans to fill gaps in yourorganisation's capability.ßDevelop techniques to win and retainstakeholder support.ßDesign and put in place a practical balancedperformance management system to ensurethings get done right and the right things get done.ßEnsure that the key learning points fromstrategy implementation are used to developorganisational capability.Learning approachThis course combines presentation anddiscussion with learning point illustration usingcase examples and group exercises.Implementing StrategyBook onlinewww.cim.co.uk 33Strategy and Planning7 CPD hoursCoursecode1150Level AdvancedDuration1 dayVenues and datesLondon201211January11May05DecemberBirmingham201122SeptemberManchester201122NovemberReading201202AugustPrice£550+ VATCIM Member price£495+ VATWhat's includedTuition, course materials,lunch and refreshmentsMoredatesandtobookonlinewww.cim.co.uk/1150