29For classification levels please refer to page 3For latest courses and dates check www.cim.co.ukStrategy and Planning CoursesCourseDurationPageFoundationThe Marketing Planning Toolkit3+ day course30Introduction to Marketing Planning1 day workshop30Fundamentals of Strategic Marketing1 day workshop31Market and Sales Forecasting1 day workshop31Foundations of Marketing Strategy3 day course32Introduction to Social Marketing1 day workshop32AdvancedImplementing Strategy1 day workshop33Developing Compelling Customer Value Propositions2 day course34Turning Marketing Capability into Business Performance2 day course34Principles of Marketing for the NHS1 day workshop36MasterclassStrategic Marketing Masterclass3 + 2 day course35Marketing Accountability1 day workshop35see also...Corporate Social Responsibility1 day workshop89
Fast track through the concepts ofmarketing planning and write yourown plan21 CPD hoursCoursecode0019Level FoundationDuration3 days +Venues and datesMoor Hall, Berkshire201114-16December201206-08March18-20July04-06September03-05DecemberResidentialPrice£2,075+ VATCIM Member price£1,867+ VATWhat's includedTuition, course materialsand full boardaccommodationNon-residentialPrice£1,875+ VATCIM Member price£1,687+ VATWhat's includedTuition, course materials,lunch and refreshmentsMoredatesandtobookonlinewww.cim.co.uk/0019The MarketingPlanning ToolkitUse logical planning to improve theeffectiveness and profitability ofyour business 7 CPD hoursCoursecode0751Level FoundationDuration1 dayVenues and datesLondon201105October 201222February 19July22NovemberPrice£550+ VATCIM Member price£495+ VATWhat's includedTuition, course materials,lunch and refreshmentsRelated coursesßThe Marketing PlanningToolkit (p30)ßWriting an Integrated MarketingCommunications Plan(p70)Moredatesandtobookonlinewww.cim.co.uk/0751Overview Marketing planning allows an organisation to bringtogether all the elements of marketing thusproviding clear direction in relation to the keymarketing value drivers. Developing an insightfulmarketing plan ensures marketers contribute at astrategic level in the organisation. Benefits to you and your company You will get a clear step-by-step process toproduce an effective marketing plan. You willconduct a marketing audit, generate alternativegrowth strategies and select a brand positionbased on clear competitive advantage. You willleave more confident in your abilities to operateat a strategic level in your organisation. Through the application of a case study, yourmanagers will be able to write more effectivemarketing plans, manage the process of puttingplans together and ensure their implementationback at work. This will lead to more satisfiedcustomers and better bottom line performance.Who this course is forThis course is especially useful for marketingmanagers having to prepare a marketing plan for the first time or who are reviewing theeffectiveness of current plans. Senior managerswill also find this workshop invaluable whenneeding to evaluate the plans submitted to them by specialists.What you will learn ßApply a logical, easy to understand, step-by-step process to produce a soundmarketing plan. ßConduct a marketing audit and make SWOTanalysis more effective. ßWrite marketing objectives and determine thestrategic thrust of your organisation. ßSegment your market and develop a brandpositioning statement .ßObtain maximum support from colleagues inpreparing and implementing marketing plans. ßDevelop marketing plans with greaterconfidence. ßContribute more to the effectiveness of yourorganisation. Learning approachThis course is designed to help you write better marketing plans and manage theimplementation process. It provides a clearframework and allows you to apply theprinciples presented to a case situation. This reinforces your learning in a fun andinteractive environment, making applicationeasier back at work. Introduction to Marketing PlanningStrategy and Planning30Training bookings and advice +44 (0)1628 427200New courseResidential optionOverview Fast track through all elements of marketingplanning in your organisation to ensure your earlycontribution to marketing activity. Explore themain concepts, tools and language used inmarketing and most importantly how theseshould be used to identify market opportunitiesfor business development. Crucially, the contentwill address a practical approach to marketingplanning and how to write a marketing plan.Benefits to you and your company You will be able to offer more support to yourorganisation's marketing processes. You will beable to understand the language and implementthe tools of marketing, so that they can beintegrated into planned marketing activity.The essential benefit to organisations is thatdelegates will be 'brought up to speed' and beable to write a marketing plan more quickly thanby the traditional learning on the job approach.Clearly, today, with the resource and timeconstraints imposed on most employees andteams, the opportunity to have more peoplemaking meaningful contributions quickly is very desirable.Who this course is for This course will interest newcomers to marketing,whether they are new to business or migratingfrom another role. It will prove valuable to thoseworking with marketing teams and wishing todevelop a greater understanding of their activities,especially the creation of a marketing plan. What you will learn ßDefine and assess the role of marketingactivity in your organisation.ßDevelop a customer focus based on customer'needs' rather than business features.ßDivide a 'market' into useable smaller markets.ßConduct a marketing audit using both fieldand desk research sources.ßMake sense of audit information to identifyuseful market strategies.ßCombine all the elements of research,marketing audits, planning and segmentationto create a competitive edge.ßUse a marketing planning tool to build a planto penetrate a real-life market.ßDevelop a marketing mix, including strategies formanaging products and services, solutions,pricing, channels, and marketing communications.ßPresent a marketing plan that builds onmarketing audit findings.Learning approachDelegates will have the opportunity to developideas for marketing their own organisation.Throughout the programme they will gathermaterial to help put together a marketing plan.Following the course they will have access to anonline toolkit and tutorials to enable them topresent a plan to the course director for feedback.