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Strategy and Planning Adopting a strategic approach to marketing is crucial to business successand profitability. However, more often than not, when marketers talk aboutstrategy, they are thinking about forthcoming marketing tactics. Marketersneed to work towards a more strategic approach to marketing, focusing onkey value drivers such as market insight, strategic relationships, brand andnew product development. Our courses focus on the practical skills and understanding needed to develop a more strategic, cross-functional approach to marketing -resulting in strategic marketing plans that deliver real value.28

29For classification levels please refer to page 3For latest courses and dates check www.cim.co.ukStrategy and Planning CoursesCourseDurationPageFoundationThe Marketing Planning Toolkit3+ day course30Introduction to Marketing Planning1 day workshop30Fundamentals of Strategic Marketing1 day workshop31Market and Sales Forecasting1 day workshop31Foundations of Marketing Strategy3 day course32Introduction to Social Marketing1 day workshop32AdvancedImplementing Strategy1 day workshop33Developing Compelling Customer Value Propositions2 day course34Turning Marketing Capability into Business Performance2 day course34Principles of Marketing for the NHS1 day workshop36MasterclassStrategic Marketing Masterclass3 + 2 day course35Marketing Accountability1 day workshop35see also...Corporate Social Responsibility1 day workshop89