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Achieving your goals throughoutstanding website designOverview You deserve a brilliantly designed website thatreaches the top of search engine rankings. Youneed know how to get the most from your webdesign team. This workshop cuts through thejargon to concentrate on ensuring that yourwebsites meet your full communication objectives.The course offers a thorough grounding on allmarketing aspects of website design that meetsboth corporate and user demands. Benefits to you and your company From planning to reviewing sites, this coursehelps you work more effectively with internal or external web designers.You will understandhow to produce outstanding sites that reflect your marketing aims. This includes how to buildthe backbone of your ideal site, deal with webdesign agencies, choose appropriate graphics,get your site Web 2.0 ready, ensure a designbrief is clear and useful and even how to testyour site for accessibility.Who this course is forAnyone seeking a non-technical basicintroduction to what constitutes good web design from a marketing perspective.What you will learn ßEnsure your site reflects your marketing plans.ßUnderstand information architecture.ßDeal with content audits.ßGet to grips with jargon.ßImplement the principles of good design intoyour site.ßUnderstand disability web access issues.ßBrief designers.ßOptimise graphics.ßDeal with opportunities like pods, blogs andstreaming video.ßImprove your search engine ranking.Learning approachA combination of lecturing and hands-onexercises.Transform Your Website DesignBook onlinewww.cim.co.uk 21Digital Marketing7 CPD hoursCoursecode0884Level FoundationDuration1 dayVenues and datesLondon201108September 08December 201207March 04September Price£550+ VATCIM Member price£495+ VATWhat's includedTuition, course materials,lunch and refreshmentsRelated courseßHow to Write for the Web(p79)Moredatesandtobookonlinewww.cim.co.uk/0884Get more from your website7 CPD hoursCoursecode0677Level FoundationDuration1 dayVenues and datesLondon201123November 201220February 23July 05November Price£550+ VATCIM Member price£495+ VATWhat's includedTuition, course materials,lunch and refreshmentsRelated coursesßSearch Engine Marketing(p14)ßTransform Your WebsiteDesign (p21)ßGoogle Analytics (p15)Moredatesandtobookonlinewww.cim.co.uk/0677Overview This course will show you how to apply usabiitybest practice, interpret your analytics andimplement techniques to get more from yourwebsite and landing pages.Benefits to you and your company You will leave with a practical knowledge ofusability, analysis of website analytics, pageoptimisation and user experience testing. You willlearn about the latest tools and techniquesavailable and develop a set of skills that can beapplied to website and digital marketingcampaigns to improve performance. Organisations will benefit from improved userexperience leading to improved brand perceptionand online conversion rates. Organisations willalso see the knock-on impact of improving returnfrom other digital marketing techniques such associal media and email marketing. The coursealso gives guidance in the legal requirements ofaccessibility and best practice.Who this course is forAnyone with responsibility for their organisation'swebsite, digital marketing campaigns or brandonline.What you will learn ßUnderstand usability best practice.ßWork within the legal frameworks foraccessibility.ßSee the advantages of standards compliance.ßInstall, analyse and interpret website analytics.ßUse advanced analytics techniques for userjourney analysis.ßUse the latest tools and techniques to analyseand improve the performance of your site.ßTest and improve landing pages.ßGet more form your website and improve theuser's experience.Learning approachCovering best practice and using case studiesand exercises throughout, the course offers apractical guide to the core techniques. Onlinetools and reference materials are highlighted sothat the material covered can be put into practiceimmediately upon return to the office.Creating a Great Web Experience

Planning digital marketingcampaigns that build engagement,advocacy and revenue14 CPD hoursCoursecode0767Level FoundationDuration2 days Venues and datesLondon201117-18November 201205-06March11-12July03-04DecemberPrice£1,325+ VATCIM Member price£1,192+ VATWhat's includedTuition, course materials,lunch and refreshmentsRelated courseßManaging DigitalMarketing (p27)Moredatesandtobookonlinewww.cim.co.uk/0767Overview This two day course will enable you to explorehow to create online integrated marketingcampaigns by learning success factors fordifferent online campaign tools and channels.You will also learn when to deploy each channeland how they fit into a customer or prospectrelationship marketing plan.Benefits to you and your company You will be able to review the strengths andweaknesses of each digital media channel andselect the most appropriate for your organisation.You will be able to confidently produce an e-marketing plan for your organisation and ask thetough questions of agencies when they arepitching for your budget. Your organisation will beable to develop a planned, measured approachto online marketing, with more effective targetingand media spend, improved campaignoptimisation, better online-offline integration andincreased campaign return on investment (ROI).Who this course is for This is an in-depth, practical course for membersof the marketing team who will be activelyinvolved in devising and managing onlinemarketing campaigns either through an agency,colleagues or hands-on. If you are mainlyinterested in improving your results from emailmarketing and e-newsletters we recommendcourse 0766 -Email Marketing. What you will learn ßHow to segment audiences and treat themdifferently, according to their behaviours andneeds.ßHow to use customer insight to ensure youdevelop appropriate propositions and content.ßExploit the unique communicationscharacteristics of digital media.ßIntegrate digital elements into a marketingcampaign plan.ßReview the current use of digital mediachannels such as paid and natural search,advertising, social media and email marketing.ßDecide when to use each digital channel.ßSelect and integrate media: Choose the bestsequence and mix of online and offline tools;buying cost-effective online media.ßEvaluate and improve online marketingeffectiveness: using web analytics and freedigital tools.Learning approachßHighly participative.ßSharing best practices.ßDay is divided into learning modules. ßEach module follows show, discuss, exercise format.Running EffectiveDigital CampaignsDigital is changing marketing, learnhow to manage your team for thenew world7 CPD hoursCoursecode1219Level FoundationDuration1 dayVenues and datesLondon201103November 201209January 03April 01OctoberPrice£550+ VATCIM Member price£495+ VATWhat's includedTuition, course materials,lunch and refreshmentsRelated coursesßRunning Effective DigitalCampaigns (p22)ßManaging DigitalMarketing (p27)Moredatesandtobookonlinewww.cim.co.uk/1219Overview Learn how to adjust to the new pressures arisingfrom the new digital media universe and build aneffective digital team with the right skills. There isnow ample opportunity for you to lead the onlinediscussion but you need to know how to make themost of your limited resources.Benefits to you and your company Understand how to structure your team or adaptthe team that you have for a new digital world.Learn about the skills you and your team willneed and how to involve other departments inyour marketing communications.Get the whole company working together todevelop engaging digital communications.Who this course is forThis course will help marketing andcommunications managers to prepare anddevelop an effective digital marketing team tobest implement their organisation's digitalstrategy. It is also ideal for e-marketers, as wellas human resource and sales managers lookingto exploit the full potential of digital media.What you will learn ßIdentify the trends of digital and their impacton your organisation.ßReact and respond to the ever changing digitallandscape.ßDevelop the right team to deliver yourorganisation's digital marketing strategy.ßUnderstand the fundamentals of all digitalchannels and how each of them should bemanaged.ßCollaborate with other departments tomaximise digital presence.ßDecide what to outsource and what to servicein-house.ßUnderstand how to deal with customercomments and PR issues.Learning approachThe instructor takes a modular approach to theday. Each topic area is presented covering goodtheoretical practice, highlighted with examples,followed by short group exercises. Discussionand debate is encouraged with delegates askedto provide comparative examples from withintheir own organisations.Managing Digital TeamsDigital Marketing22Training bookings and advice +44 (0)1628 427200