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Managing your brand andcommunications online7 CPD hoursCoursecode0951Level FoundationDuration1 day Venues and datesLondon201121November 201214March 26July06November Price£550+ VATCIM Member price£495+ VATWhat's includedTuition, course materials,lunch and refreshmentsRelated coursesßSearch Engine Marketing(p14)ßSocial Media Marketing(p16)ßEmail Marketing (p18) Social media and digital marketing havecompletely changed how we engage with ouraudience. The use of Twitter, social networks anduser reviews are just a few of the issues that havecompletely changed the PR and brandmanagement landscape. This course will showyou how to monitor, manage and engage withcustomers using these channels.Benefits to you and your company You will learn the practical ways in which onlinePR and social media can really work for you, andwhat you should avoid. You will understand howto follow industry guidelines and be givenexamples and tools to help you plan andimplement future campaigns. Organisations will benefit from a greater returnfrom their online campaigns and be reassuredthey are following best practice and industryguidelines. They will be aware of where the brandis being discussed and what is being said, aswell as how to respond to these communications.Who this course is for Marketers responsible for managing online PR and/or online branding will leave the coursewith practical knowledge that they can implementimmediately. What you will learn ßPlan and execute online PR campaigns fromstart to finish (including analysis).ßIdentify online opportunities and threats.ßUnderstand and use web 2.0 and socialmedia.ßIdentify how and where to monitor your brand online.ßDeal with online PR disasters and know how to avoid them in the first place.ßIdentify and engage with online audiences.ßFollow industry guidelines and best practice.ßUse the tools and sources of information fordeveloping successful campaigns.ßUnderstand the latest trends and areas towatch.ßUse metrics to analyse campaigns and reporton quality.Learning approachCovering best practice and using case studiesand exercises throughout, the course offers apractical guide to the core techniques in digitalmarketing. Online tools and reference materialsare highlighted throughout so that the materialcovered can be put into practice immediatelyupon return to the office.Online PR andReputation ManagementDigital Marketing20Training bookings and advice +44 (0)1628 427200Any one of our 130 trainingcourses can be delivereddirect to teams in-houseWe can work with you to create anddeliver learning and developmentsolutions that will drive teamperformance and improve results...To find out more contact ourcorporate training advice team on...Tel: +44 (0)1628 427250Email: developed to meetyour specific needsMore complex solutions coveringskills gap analysis, through toplanning, development and delivery

Achieving your goals throughoutstanding website designOverview You deserve a brilliantly designed website thatreaches the top of search engine rankings. Youneed know how to get the most from your webdesign team. This workshop cuts through thejargon to concentrate on ensuring that yourwebsites meet your full communication objectives.The course offers a thorough grounding on allmarketing aspects of website design that meetsboth corporate and user demands. Benefits to you and your company From planning to reviewing sites, this coursehelps you work more effectively with internal or external web designers.You will understandhow to produce outstanding sites that reflect your marketing aims. This includes how to buildthe backbone of your ideal site, deal with webdesign agencies, choose appropriate graphics,get your site Web 2.0 ready, ensure a designbrief is clear and useful and even how to testyour site for accessibility.Who this course is forAnyone seeking a non-technical basicintroduction to what constitutes good web design from a marketing perspective.What you will learn ßEnsure your site reflects your marketing plans.ßUnderstand information architecture.ßDeal with content audits.ßGet to grips with jargon.ßImplement the principles of good design intoyour site.ßUnderstand disability web access issues.ßBrief designers.ßOptimise graphics.ßDeal with opportunities like pods, blogs andstreaming video.ßImprove your search engine ranking.Learning approachA combination of lecturing and hands-onexercises.Transform Your Website DesignBook 21Digital Marketing7 CPD hoursCoursecode0884Level FoundationDuration1 dayVenues and datesLondon201108September 08December 201207March 04September Price£550+ VATCIM Member price£495+ VATWhat's includedTuition, course materials,lunch and refreshmentsRelated courseßHow to Write for the Web(p79) more from your website7 CPD hoursCoursecode0677Level FoundationDuration1 dayVenues and datesLondon201123November 201220February 23July 05November Price£550+ VATCIM Member price£495+ VATWhat's includedTuition, course materials,lunch and refreshmentsRelated coursesßSearch Engine Marketing(p14)ßTransform Your WebsiteDesign (p21)ßGoogle Analytics (p15) This course will show you how to apply usabiitybest practice, interpret your analytics andimplement techniques to get more from yourwebsite and landing pages.Benefits to you and your company You will leave with a practical knowledge ofusability, analysis of website analytics, pageoptimisation and user experience testing. You willlearn about the latest tools and techniquesavailable and develop a set of skills that can beapplied to website and digital marketingcampaigns to improve performance. Organisations will benefit from improved userexperience leading to improved brand perceptionand online conversion rates. Organisations willalso see the knock-on impact of improving returnfrom other digital marketing techniques such associal media and email marketing. The coursealso gives guidance in the legal requirements ofaccessibility and best practice.Who this course is forAnyone with responsibility for their organisation'swebsite, digital marketing campaigns or brandonline.What you will learn ßUnderstand usability best practice.ßWork within the legal frameworks foraccessibility.ßSee the advantages of standards compliance.ßInstall, analyse and interpret website analytics.ßUse advanced analytics techniques for userjourney analysis.ßUse the latest tools and techniques to analyseand improve the performance of your site.ßTest and improve landing pages.ßGet more form your website and improve theuser's experience.Learning approachCovering best practice and using case studiesand exercises throughout, the course offers apractical guide to the core techniques. Onlinetools and reference materials are highlighted sothat the material covered can be put into practiceimmediately upon return to the office.Creating a Great Web Experience