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How to generate buzz using socialmedia and viral marketing campaignsOverview This outstanding viral marketing workshop helpsyou position your brand to boost reputation andsales. You will learn how to communicateeffectively with the key people who really count toyour organisation. By understanding how tointegrate viral campaigns, you can enhanceprofits whilst demonstrating true kinship with youremployees, customers and partners - evenduring tough economic times.Benefits to you and your company This is an excellent opportunity to learn how toflex the muscles of one of the world's oldestforms of marketing - 'word of mouth' with thelatest innovations from the world of Web 2.0.You'll learn how to plan your viral campaign,enhance your online marketing, devise a powerfulguerilla-marketing project and so boost yourmarcoms strategies.This event demystifies viralmarketing in all its forms. It will help you deploy atruly effective and practical through-the-linemarketing strategy that actively supports yourentire public relations and corporate socialresponsibility campaigns.Who this course is forAnyone with either a foundation understanding ofsocial media and Web 2.0 communications orwho wishes to be introduced to this importantcommunications platform.What you will learn ßPlan and implement a successful word ofmouth campaign.ßDevise a guerilla marketing campaign.ßImprove brand perception. ßProfit from blogs and wikis.ßUse viral marketing and social media toexplain difficult or sensitive issues to yourcustomers. ßLeverage YouTube, Digg and other socialnetwork channels.Learning approachA combination of lecturing and hands-onexercises.Viral Marketing and Social MediaDigital Marketing7 CPD hoursCoursecode0952Level FoundationDuration1 dayVenues and datesLondon201120October 201204January 04July05September Price£550+ VATCIM Member price£495+ VATWhat's includedTuition, course materials,lunch and refreshmentsMoredatesandtobookonlinewww.cim.co.uk/0952Book onlinewww.cim.co.uk 19

Managing your brand andcommunications online7 CPD hoursCoursecode0951Level FoundationDuration1 day Venues and datesLondon201121November 201214March 26July06November Price£550+ VATCIM Member price£495+ VATWhat's includedTuition, course materials,lunch and refreshmentsRelated coursesßSearch Engine Marketing(p14)ßSocial Media Marketing(p16)ßEmail Marketing (p18)Moredatesandtobookonlinewww.cim.co.uk/0951Overview Social media and digital marketing havecompletely changed how we engage with ouraudience. The use of Twitter, social networks anduser reviews are just a few of the issues that havecompletely changed the PR and brandmanagement landscape. This course will showyou how to monitor, manage and engage withcustomers using these channels.Benefits to you and your company You will learn the practical ways in which onlinePR and social media can really work for you, andwhat you should avoid. You will understand howto follow industry guidelines and be givenexamples and tools to help you plan andimplement future campaigns. Organisations will benefit from a greater returnfrom their online campaigns and be reassuredthey are following best practice and industryguidelines. They will be aware of where the brandis being discussed and what is being said, aswell as how to respond to these communications.Who this course is for Marketers responsible for managing online PR and/or online branding will leave the coursewith practical knowledge that they can implementimmediately. What you will learn ßPlan and execute online PR campaigns fromstart to finish (including analysis).ßIdentify online opportunities and threats.ßUnderstand and use web 2.0 and socialmedia.ßIdentify how and where to monitor your brand online.ßDeal with online PR disasters and know how to avoid them in the first place.ßIdentify and engage with online audiences.ßFollow industry guidelines and best practice.ßUse the tools and sources of information fordeveloping successful campaigns.ßUnderstand the latest trends and areas towatch.ßUse metrics to analyse campaigns and reporton quality.Learning approachCovering best practice and using case studiesand exercises throughout, the course offers apractical guide to the core techniques in digitalmarketing. Online tools and reference materialsare highlighted throughout so that the materialcovered can be put into practice immediatelyupon return to the office.Online PR andReputation ManagementDigital Marketing20Training bookings and advice +44 (0)1628 427200Any one of our 130 trainingcourses can be delivereddirect to teams in-houseWe can work with you to create anddeliver learning and developmentsolutions that will drive teamperformance and improve results...To find out more contact ourcorporate training advice team on...Tel: +44 (0)1628 427250Email: team@cim.co.ukCourses developed to meetyour specific needsMore complex solutions coveringskills gap analysis, through toplanning, development and delivery