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Fresh perspectives on a core channel:email marketing best practice7 CPD hoursCoursecode0766Level FoundationDuration1 dayVenues and datesLondon201127September 06October 22November05December201209March 25July 24SeptemberBirmingham201115September201211June29NovemberManchester201117November Price£550+ VATCIM Member price£495+ VATWhat's includedTuition, course materials,lunch and refreshmentsRelated courseßAdvanced EmailMarketing (p26)Moredatesandtobookonlinewww.cim.co.uk/0766Overview Email marketing has been a core tool in digitalmarketing for many years but it is often unable toachieve its full potential due to a lack of guidancein best practice, issues with spam and thechanging way in which we use email.Benefits to you and your company You will leave with a greater understanding ofhow to achieve and implement more effectiveemail campaigns. The course will give organisations the ability touse email marketing as part of their integratedstrategic marketing plan. As well as covering bestpractice, it will discuss the legal aspects of emailmarketing, allowing organisations to adhere tothe growing guidelines surrounding spam anddata protection.Who this course is for The course will suit anyone who hasresponsibility for delivering email marketingcampaigns, either in house or agency side. Boththose new to email marketing and marketers whofeel they could be getting more from their emailwill benefit. What you will learn ßPlan integrated email campaigns.ßDevise creative and copy to increase openand click-through rates.ßUse tests and tracking metrics to improveresponse.ßSelect email marketing management systems.ßBuild a house list.ßSource opt-in B2C and B2B lists.ßReview the latest on ethical and legalconstraints.ßDesign an effective email newsletter.ßMeasure and improve email campaigns.Learning approachCovering best practice and using case studiesand exercises throughout, the course offers apractical guide to the core techniques in digitalmarketing. Online tools and reference materialsare highlighted throughout so that the materialcovered can be put into practice immediatelyupon return to the office.Email Marketing"We've got an 'app' for that" - exploit mobile as it is poised tobecome the most importantmarketing channel in history!7 CPD hoursCoursecode1315Level FoundationDuration1 dayVenues and datesLondon201124November 201201February 22May04October Price£550+ VATCIM Member price£495+ VATWhat's includedTuition, course materials,lunch and refreshmentsRelated coursesßIntroduction to DigitalMarketing (p14)ßIntegrated DigitalMarketing (p23)Moredatesandtobookonlinewww.cim.co.uk/1315Overview Hundreds of millions of people are now accessingthe internet and social media sites like Facebookand twitter on mobiles. The explosive growth insuch usage is guaranteed to continue as moreand more people upgrade to smart phones. Thisworkshop will help you to get the best from thisincreasingly powerful and relevant medium.Benefits to you and your company This workshop will help you to understand thefundamentals of mobile marketing, includingunderstanding the jargon and how to use themedium to better engage and interact withconsumers in a multi-channel way.Your organisation will benefit from best practicetools and techniques tips to exploit this excitingmarketing medium in a sensitive, professionaland permission-oriented way, generating valuefor both consumers and your organisation.Who this course is forThis workshop is designed for marketers ordigital specialists who are responsible forcustomer communications, engagement andinteraction. It will be of particular interest to thosewho want to build knowledge and skills in mobilemarketing and the integration of mobile with bothtraditional and digital marketing tools andtechniques.What you will learn ßShort history with some staggering statistics(especially since 2010).ßBuild your mobile brand through appropriateengagement and interaction.ßDesign a 'permission based' and customisedmobile marketing plan and strategy.ßUnderstand how location (GPS) is drivinglocation based interaction.ßDevelop, test and implement successfulmobile marketing campaigns.ßUse tried and tested mobile marketing tips andtechniques to ensure success. ßAvoid common pitfalls (objectives, strategies,tactics, metrics.). ßDetermine whether 'apps' are appropriate andhow to market them.ßDevelop and execute mobile advertising, CRM,direct response, promotion and viralcampaigns.ßDevelop campaigns which comply with thelatest legislation, eg. privacy and electroniccommunications.ßUse metrics to measure your mobile marketingefforts and ROI.Learning approachA mixture of slides, case studies, discussion,exercises and mini-workshops, with emphasis onvalue added implementation with reference tobest practice.Mobile MarketingDigital Marketing18Training bookings and advice +44 (0)1628 427200

How to generate buzz using socialmedia and viral marketing campaignsOverview This outstanding viral marketing workshop helpsyou position your brand to boost reputation andsales. You will learn how to communicateeffectively with the key people who really count toyour organisation. By understanding how tointegrate viral campaigns, you can enhanceprofits whilst demonstrating true kinship with youremployees, customers and partners - evenduring tough economic times.Benefits to you and your company This is an excellent opportunity to learn how toflex the muscles of one of the world's oldestforms of marketing - 'word of mouth' with thelatest innovations from the world of Web 2.0.You'll learn how to plan your viral campaign,enhance your online marketing, devise a powerfulguerilla-marketing project and so boost yourmarcoms strategies.This event demystifies viralmarketing in all its forms. It will help you deploy atruly effective and practical through-the-linemarketing strategy that actively supports yourentire public relations and corporate socialresponsibility campaigns.Who this course is forAnyone with either a foundation understanding ofsocial media and Web 2.0 communications orwho wishes to be introduced to this importantcommunications platform.What you will learn ßPlan and implement a successful word ofmouth campaign.ßDevise a guerilla marketing campaign.ßImprove brand perception. ßProfit from blogs and wikis.ßUse viral marketing and social media toexplain difficult or sensitive issues to yourcustomers. ßLeverage YouTube, Digg and other socialnetwork channels.Learning approachA combination of lecturing and hands-onexercises.Viral Marketing and Social MediaDigital Marketing7 CPD hoursCoursecode0952Level FoundationDuration1 dayVenues and datesLondon201120October 201204January 04July05September Price£550+ VATCIM Member price£495+ VATWhat's includedTuition, course materials,lunch and refreshmentsMoredatesandtobookonlinewww.cim.co.uk/0952Book onlinewww.cim.co.uk 19