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Exploit the potential and manage thedownsides of consumer participationin online social media7 CPD hoursCoursecode0651Level FoundationDuration1 dayVenues and datesLondon201115September 13October 01November 20December 201224January 20March03July23OctoberBirmingham201116September201215June30NovemberManchester201123November 201227April 21SeptemberPrice£550+ VATCIM Member price£495+ VATWhat's includedTuition, course materials,lunch and refreshmentsRelated coursesßAdvanced Social MediaMarketing (p26).Digital Marketing (p24).Online PR and ReputationManagement (p20)Moredatesandtobookonlinewww.cim.co.uk/0651Social Media MarketingExploit the potential of social mediato drive engaging business tobusiness dialogue7 CPD hoursCoursecode0747Level FoundationDuration1 dayVenues and datesLondon201116November 201214February 28June25September 13DecemberPrice£550+ VATCIM Member price£495+ VATWhat's includedTuition, course materials,lunch and refreshmentsRelated coursesßAdvanced Social MediaMarketing (p26)ßDigital Marketing (p24)Moredatesandtobookonlinewww.cim.co.uk/0747Social Media Marketing B2BDigital Marketing16Training bookings and advice +44 (0)1628 427200Overview Your products, services and brands are beingdiscussed right now on the web, and this isinfluencing customer perception and action. Thiscourse will give you a complete guide to youroptions for using social media to naturally interactwith your audience to better understand andpositively influence them, and manage negativecomments. The course also fully considers youroptions of techniques, tools and suppliers. Benefits to you and your company This course will get you up-to-speed with thelatest tools and techniques in social mediamarketing and ensure you have the confidence toboth use and experiment within this increasinglyimportant marketing channel.This course will help you develop a plan,prioritise your different options and measure theeffectiveness of your activities.Who this course is for The course is for those who need to know moreabout social media and social networking so theycan assess its relevance, plan an approach orimplement social media. It is best suited toindividuals who have limited experience of socialmedia marketing and are looking to fast-track theirknowledge and skills. The course covers elementsof strategy and planning, so is suitable across awide range of job role from senior to junior. What you will learn ßDistinguish between different forms of socialmedia marketing activity.ßAssess the value of a social network to yourbusiness.ßReview where your brand and products arebeing discussed.ßMeasure the effectiveness of social networkmarketing and e-PR.ßSelect the best tool for monitoring socialnetworks.ßSelect agencies for engaging in socialnetworking on your behalf.ßDevelop policies for employee participation insocial networks for marketing purposes.ßBuild social media and networking into acampaign.ßDevelop a plan to prioritise and implementdifferent forms of social media marketing.ßEvaluate approaches for integrating socialmedia into your own site.ßCreate your own social networks, blogs, etcusing free and paid systems.ßManage a crisis (blogstorm).Learning approachAn interactive workshop that combines wholegroup discussion with pair and group work. Casestudies are analysed, and exercises are used toapply the learning to your own company.Overview B2B marketing is changing. New media andtechnologies are now an essential part of the B2Bmarketing mix. The digital landscape is now athriving, social environment with a growing numberof techniques that businesses are starting toexploit. Learn how to use social media to engagewith business customers in this social sphere togenerate new leads, build relationships andenhance customer service. Benefits to you and your company Get up to speed with the latest in social mediaand select tools relevant to your organisationrather than following the crowd. You will learn toevaluate and prioritse your options, know whichsocial media tools matter and how to use them,develop your online plan and get your businessahead online.Gathering customer views and market research,gaining favourable comments and testimonials,reaching new markets and generating qualifiedsales leads are just some of the ways businessesuse social media to gain advantage. Who this course is forThis course is for marketers, digital marketingpractitioners, sales and new business specialistswho work in B2B marketing, who need to knowmore about social media.What you will learn ßAssess and understand how social media isaffecting B2B marketing.ßDistinguish between different forms of socialmedia activity.ßReview and assess the value of social tools toyour business.ßDevelop a planning framework to implementdifferent forms of social media marketing.ßUnderstand the principal techniques,outcomes and advantages of social media.ßConsider content aggregation and sharingacross the digital ecosystem.ßConsider policies for employee participation insocial marketing.ßBuild social media and networking into yourcampaign.ßEvaluate approaches for integrating socialmedia into your own site.ßCreate your own social networks, blogs, etc.using free and paid systems.ßAssess and select the best tool for monitoringsocial networks.Learning approachThe instructor takes a modular approach to the day. Each topic area is presented coveringgood theoretical practice, highlighted withexamples, followed by short group exercises.Discussion and debate is encouraged withdelegates asked to provide examples from within their own organisations.

Exploit the potential and manage thechallenges of using social mediaOverview This course will give you a complete guide toyour options for using social media in the publicand not for profit sectors. It will show you how tonaturally interact with your audience to betterunderstand and positively influence them. Thecourse also fully considers your options oftechniques, tools and suppliers.Benefits to you and your company This course will get you up-to-speed with thelatest in social media and will explain whichmatter and which are over-hyped as a marketingtool. It will also help you to develop a plan,prioritising your different options and reviewingagency and toolkit suppliers to help withimplementation. Favourable comments andreviews positively influence attitudes, awarenessand preferences. By understanding techniques to influence audiences you can drive people tocontact you or engage with your content offline or online.Who this course is forThe course is for marketers who work in thepublic sector or the not for profit sector who need to know more about social media andsocial networking so they can assess itsrelevance, plan an approach or implement asocial media programme.What you will learn ßDistinguish between different forms of socialnetworking activity. ßAssess the value of a social network to yourorganisation.ßAssess which are most appropriate for thepublic and not for profit sectors.ßReview where your services are beingdiscussed. ßBuild social media and networking into acampaign. ßDevelop a plan to prioritise and implementdifferent forms of social media marketing. ßEvaluate approaches for integrating socialmedia into your own marketing.ßManage a crisis.Learning approachßHighly participative.ßSharing best practices.ßDay is divided into learning modules. ßEach module follows show, discuss, exercise format.Social Media Marketing for the Public Sector and NFPBook onlinewww.cim.co.uk 17Digital Marketing7 CPD hoursCoursecode0746Level FoundationDuration1 dayVenues and datesLondon201105October 201213March 06July 12NovemberPrice£550+ VATCIM Member price£495+ VATWhat's includedTuition, course materials,lunch and refreshmentsRelated coursesßRunning Effective DigitalCampaigns (p22)ßSearch Engine Marketing(p14)ßDigital Marketing (p24)Moredatesandtobookonlinewww.cim.co.uk/0746Develop a legally compliant socialnetworking strategy7 CPD hoursCoursecode0433Level AdvancedDuration1 dayVenues and datesLondon201116November 201219April10July18OctoberPrice£550+ VATCIM Member price£495+ VATWhat's includedTuition, course materials,lunch and refreshmentsRelated coursesßMust Know Law forMarketers (p88)ßData Protection forMarketers (p88)ßSocial Media Marketing(p16)Moredatesandtobookonlinewww.cim.co.uk/0433Overview Getting social networks right isn't simply a matterof choosing between Facebook and twitter!Social networks represent a fantastic opportunityfor engaging with your customers and prospects,but harnessing this power requires skill andknowledge. Managing the legal risks is a vitalelement of building your digital social marketingstrategy. Is your user generated content (UGC)going to land you in hot water?Benefits to you and your company Information law and privacy plays an increasinglyimportant role in the relationship betweencustomers and brands. Be a leader in the teamthat understands the issues and delivers theopportunities that social networks bring.Social networks are undeniably a greatopportunity. Realising this opportunity requires askilful, educated marketing team that canmitigate corporate risk and reputational damage,whilst exercising their core marketing skills. Who this course is forMarketers who are looking to maximise theirpotential in the development of online and digitalmarketing strategies. What you will learn ßHow to develop a legally compliant socialnetworking strategy.ßDefamation and Libel law and its impact onyour social network policy development andmoderation strategies.ßIntellectual property rights and the dangers ofsocial networks like YouTube.ßCoordinating your acceptable use policy (staffhandbook) and the requirement for staff toaccess social networks as a work tool.ßExamples and case studies showing you howothers have got it wrong. Libel on Facebook,copyright breach on YouTube etc.ßBest practice advice from UK and around theglobe on developing a social networking policy.ßExploration of the relevant legislation including;defamation and libel, copyright laws,information law and privacy etc.ßCase law and real-life examples oforganisations failing to manage the risks.ßReview and development of your own socialmedia policy.ßDeveloping a robust business case for youronline, social networking marketing strategy.ßHow the March 2011 extension of the ASA CAPCode impacts your social networking strategy.ßIntegrating marketing strategy into a widercorporate governance, risk and compliance(GRC) programme.Learning approachßAn interactive approach is adopted to allowdelegates to express concerns and ideasrelated to their own business.ßRecent and updated case law will be reviewed.Managing the Risksof Social NetworksNew course