Exploit the potential and manage thedownsides of consumer participationin online social media7 CPD hoursCoursecode0651Level FoundationDuration1 dayVenues and datesLondon201115September 13October 01November 20December 201224January 20March03July23OctoberBirmingham201116September201215June30NovemberManchester201123November 201227April 21SeptemberPrice£550+ VATCIM Member price£495+ VATWhat's includedTuition, course materials,lunch and refreshmentsRelated coursesßAdvanced Social MediaMarketing (p26).Digital Marketing (p24).Online PR and ReputationManagement (p20)Moredatesandtobookonlinewww.cim.co.uk/0651Social Media MarketingExploit the potential of social mediato drive engaging business tobusiness dialogue7 CPD hoursCoursecode0747Level FoundationDuration1 dayVenues and datesLondon201116November 201214February 28June25September 13DecemberPrice£550+ VATCIM Member price£495+ VATWhat's includedTuition, course materials,lunch and refreshmentsRelated coursesßAdvanced Social MediaMarketing (p26)ßDigital Marketing (p24)Moredatesandtobookonlinewww.cim.co.uk/0747Social Media Marketing B2BDigital Marketing16Training bookings and advice +44 (0)1628 427200Overview Your products, services and brands are beingdiscussed right now on the web, and this isinfluencing customer perception and action. Thiscourse will give you a complete guide to youroptions for using social media to naturally interactwith your audience to better understand andpositively influence them, and manage negativecomments. The course also fully considers youroptions of techniques, tools and suppliers. Benefits to you and your company This course will get you up-to-speed with thelatest tools and techniques in social mediamarketing and ensure you have the confidence toboth use and experiment within this increasinglyimportant marketing channel.This course will help you develop a plan,prioritise your different options and measure theeffectiveness of your activities.Who this course is for The course is for those who need to know moreabout social media and social networking so theycan assess its relevance, plan an approach orimplement social media. It is best suited toindividuals who have limited experience of socialmedia marketing and are looking to fast-track theirknowledge and skills. The course covers elementsof strategy and planning, so is suitable across awide range of job role from senior to junior. What you will learn ßDistinguish between different forms of socialmedia marketing activity.ßAssess the value of a social network to yourbusiness.ßReview where your brand and products arebeing discussed.ßMeasure the effectiveness of social networkmarketing and e-PR.ßSelect the best tool for monitoring socialnetworks.ßSelect agencies for engaging in socialnetworking on your behalf.ßDevelop policies for employee participation insocial networks for marketing purposes.ßBuild social media and networking into acampaign.ßDevelop a plan to prioritise and implementdifferent forms of social media marketing.ßEvaluate approaches for integrating socialmedia into your own site.ßCreate your own social networks, blogs, etcusing free and paid systems.ßManage a crisis (blogstorm).Learning approachAn interactive workshop that combines wholegroup discussion with pair and group work. Casestudies are analysed, and exercises are used toapply the learning to your own company.Overview B2B marketing is changing. New media andtechnologies are now an essential part of the B2Bmarketing mix. The digital landscape is now athriving, social environment with a growing numberof techniques that businesses are starting toexploit. Learn how to use social media to engagewith business customers in this social sphere togenerate new leads, build relationships andenhance customer service. Benefits to you and your company Get up to speed with the latest in social mediaand select tools relevant to your organisationrather than following the crowd. You will learn toevaluate and prioritse your options, know whichsocial media tools matter and how to use them,develop your online plan and get your businessahead online.Gathering customer views and market research,gaining favourable comments and testimonials,reaching new markets and generating qualifiedsales leads are just some of the ways businessesuse social media to gain advantage. Who this course is forThis course is for marketers, digital marketingpractitioners, sales and new business specialistswho work in B2B marketing, who need to knowmore about social media.What you will learn ßAssess and understand how social media isaffecting B2B marketing.ßDistinguish between different forms of socialmedia activity.ßReview and assess the value of social tools toyour business.ßDevelop a planning framework to implementdifferent forms of social media marketing.ßUnderstand the principal techniques,outcomes and advantages of social media.ßConsider content aggregation and sharingacross the digital ecosystem.ßConsider policies for employee participation insocial marketing.ßBuild social media and networking into yourcampaign.ßEvaluate approaches for integrating socialmedia into your own site.ßCreate your own social networks, blogs, etc.using free and paid systems.ßAssess and select the best tool for monitoringsocial networks.Learning approachThe instructor takes a modular approach to the day. Each topic area is presented coveringgood theoretical practice, highlighted withexamples, followed by short group exercises.Discussion and debate is encouraged withdelegates asked to provide examples from within their own organisations.