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Digital MarketingDigital marketing is moving faster than ever and whilst it poses some very realchallenges for marketers, there is massive potential for those that get it right.Marketers need to build their understanding of the various digital marketingtools and techniques so they can develop powerful digital marketingcampaigns and strategies. By developing a more strategic approach to your digital marketing, this can result in optimising your customers' interactive experience, and your overall competitiveness.Our courses will provide an understanding of all the digital marketing tools and techniques coupled with an insight into best practice application,to ensure your organisation is in a position to deliver a better customerexperience and ultimately return on investment.12

13Digital Marketing CoursesCourseDurationPageFoundationIntroduction to Digital Marketing1 day workshop14Search Engine Marketing1 day workshop14Google Analytics1 day workshop15DIY Digital Marketing1 day workshop15Social Media Marketing1 day workshop16Social Media Marketing B2B1 day workshop16Social Media Marketing for the Public Sector and NFP1 day workshop17Email Marketing1 day workshop18Mobile Marketing1 day workshop18Viral Marketing and Social Media1 day workshop19Online PR and Reputation Management1 day workshop20Transform Your Website Design1 day workshop21Creating a Great Web Experience 1 day workshop21Running Effective Digital Campaigns2 day course22Managing Digital Teams1 day workshop22Integrated Digital Marketing1 day workshop23Affiliate Marketing1 day workshop23AdvancedManaging the Risks of Social Networks1 day workshop17Digital Marketing3 day course24Advanced SEM -Paid Search Advertising1 day workshop25Advanced SEM -Organic Search Engine Optimisation1 day workshop25Advanced Social Media Marketing1 day workshop26Advanced Email Marketing1 day workshop26Managing Digital Marketing 1 day workshop27MasterclassDigital Marketing Masterclass2 day course27see also...Marketing Through a Digital Lens1 day workshop10Digital Metrics and Analytics1 day workshop84For classification levels please refer to page 3For latest courses and dates check www.cim.co.uk