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CoursesIndex of CoursesMarketing PlansPageThe Marketing Planning Toolkit30Writing an Integrated Marketing Communications Plan70Marketing Strategy see also Strategic MarketingFundamentals of Strategic Marketing 31Foundations of Marketing Strategy32From Market Insight to Marketing Strategy48Implementing Strategy33Marketing Accountability35Measurements/Metrics see Marketing MetricsMobile MarketingMobile Marketing18National Health ServicePrinciples of Marketing for the NHS36Marketing Metrics in the NHS85The Role of Branding in the NHS54NegotiationBusiness Negotiation Skills106Advanced Negotiation Skills107Networking see also Assertiveness and Influencing SkillsNetworking for Results97New Customer Acquisition see ProspectingNew Product DevelopmentIntroduction to New Product Development59New Product, Service and Business Model Innovation62NFP see Public SectorNeuro Linguistic ProgrammingNLP for Sales Success109Not for Profit see Public SectorOlympicsMaking the Most of the Olympic Opportunity89Online see Search Engine Marketing, Digital Marketing and Website DesignPerformanceTurning Marketing Capability into Business Performance34Planning see Marketing PlanningPresentation SkillsEssential Presentation Skills95Presentation Masterclass99Pricing see also FinanceFundamentals of Pricing58Pricing for Product Managers61Product ManagementFundamentals of Product Management58Pricing for Product Managers61Product Management - Business to Business60Product Management - Business to Consumer60Profitable Product Management61Transforming Product Management into a Strategic Function63Product Development see New Product DevelopmentProject ManagementFundamentals of Project Management92Managing Marketing Resource98Proofreading see also copywritingEffective Proofreading80ProspectingProspecting and New Customer Acquisition103Public relations see also Writing, Copywriting and ProofreadingHow to Write Successful Newsletters and Press Releases79Introduction to Public Relations66Online PR and Reputation Management20Successful Public Relations70Public SectorPageFundamentals of Marketing for NFP and Public Sector41Social Media Marketing for the Public Sector and NFP17Relationship MarketingFoundations of Relationship Marketing74ReputationOnline PR and Reputation Management20Sales ForecastingMarket and Sales Forecasting31Sales Management see also Key AccountsStrategic Sales Planning Masterclass110Sales Management Skills108Search Engine Marketing see also Digital MarketingAdvanced SEM - Paid Search Advertising25Advanced SEM - Organic Search Engine Optimisation25Search Engine Marketing14Selling see also Key Accounts and Telephone SellingAdvanced Selling Techniques106Channel Management109Fundamentals of Selling102Introduction to Selling through Distributors104Principles of Selling102Prospecting and New Customer Acquisition103 ServicesPowerful Customer Experiences: Strategy to Reality55Social MarketingIntroduction to Social Marketing32Social Media see also Viral MarketingAdvanced Social Media Marketing26Managing the Risks of Social Networks17Social Media Marketing 16Social Media Marketing - B2B16Social Media Marketing for the Public Sector and NFP17SponsorshipSponsorship Essentials68Strategic Marketing see also Marketing StrategyFundamentals of Strategic Marketing31Strategic Marketing Masterclass35Strategy see Marketing Strategy and Strategic MarketingTeam Development see LeadershipTelephone SellingFundamentals of Outbound Calling103 TenderingCompetitive Tendering Skills105Thinking Strategic and Creative Thinking Skills48Thinking and Creativity Skills46Time ManagementTime Management96ValueDeveloping Compelling Customer Value Propositions34Viral Marketing see also Social Media, Digital Marketing and SEMViral Marketing and Social Media19Website DesignTransform Your Website Design21 WritingHow to Write for the Web79How to Write Successful Newsletters and Press Releases79How to Write the Perfect Brochure and Leaflet78Writing an Integrated Marketing Communications Plan7050Branding56ProductManagement64MarketingCommunications72RelationshipMarketing 76CopywritingSkills 82Metrics 86Compliance90Business,Managementand Finance100Sales

Training Qualifications The Chartered Institute of MarketingMarketing and Sales learning and developmentTailored programmes2011/12Moor Hall, Cookham, MaidenheadBerkshire SL6 9QH, (0)1628 427200Fax+44 (0)1628© The Chartered Institute of Marketing 2010. All rights reserved.Permission to reproduce or extract material from this publicationmust be sought from The Chartered Institute of MarketingDesign: Cover illustration: Tim Ellis1165EN023036