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Book 127Venues & Contact NumbersOurvenuesforlearningTalktousWe are here to give you the tools to excel in your career - at every stage and at everylevel. If you need furtherinformation or advice, we arejust a phone call away...Courses and Workshops+44 (0)1628 427200Training bookings and adviceTailored and Customised Learning+44 (0)1628 427250Bespoke solutions that deliver resultsCIM Academy+44 (0)1628 427240Intensive qualifications to accelerate your careerCIM Direct+44 (0)1628 427427One stop shop for books andlearning materialsMoor Hall+44 (0)1628 427244The ideal learning and conference environmentProfessional Membership+44 (0)1628 427120Providing you with career supportChartered CPD Programme+44 (0)1628 427273Providing your professionalcommitment© The Chartered Institute of Marketing 2011. All rights reserved. Permission to reproduce orextract material from this publication must besought from The Chartered Institute of Marketing.Please note The Chartered Institute of Marketing reserves the right to change course venues.Delegates will be notified of any change prior to the course start date.The Chartered Institute of Marketing runs courses in London,Manchester and Birmingham and also at Moor Hall, our purpose-built training centre in Berkshire.BirminghamMaple House,150 Corporation Street, Birmingham, B4 6TBSituated in the centre of Birmingham on CorporationStreet, Maple House is a short walk from both NewStreet and Snow Hill stations.LondonEuston House, 24 Eversholt Street, London, NW1 1ADEuston House is a purpose built training venuesituated two minutes from Euston mainline andUnderground Rail Stations and five minutes fromEuston Square and King's Cross. ManchesterMacdonald Manchester Hotel & Spa, London Road, Piccadilly, Manchester, M1 2PGSituated in the heart of Manchester, within one minutewalking distance of Piccadilly train station and close to major motorways. It is just 25 minutes fromManchester Airport.Moor Hall Conference Centre - the perfect setting to studyMoor Hall, Cookham, Maidenhead, Berkshire, SL6 9QHThe main hub of activity and centre for residentialcourses is our purpose built facility in Berkshire: MoorHall Conference Centre. Moor Hall is the headquartersof The Chartered Institute of Marketing and offers theideal environment for learning new skills and tacklingcourse projects. The facilities include meeting rooms,conference theatres, as well as a world class marketinglibrary, restaurant and accommodation wings.Moor Hall has easy access to Heathrow Airport and national rail services (Maidenhead mainlinestation); and by road with the M4 and M40 just 10 minutes' drive away.

Index of CoursesIndex 128Index of CoursesFinancePageBudgeting for Marketers93Business Maths for Marketers93Business Analysis for Marketing Managers92Finance for Sales and Marketing Managers94ForecastingMarket and Sales Forecasting31Health Service see National Health ServiceInfluencing see also Assertiveness, Networking and Coaching SkillsInfluencing Skills to Get Results99Turning Marketing Capability into Business Performance34InnovationNew Product, Service and Business Model Innovation62Internal CommunicationsInternal Communications67Key Account ManagementHow to Develop Key Accounts104Key Account Management108Law see Marketing LawLeadership see also Coaching SkillsManaging Digital Teams22Managing Market Resource98Leadership Skills for New Managers94Market ForecastingMarket and Sales Forecasting31Market ResearchFundamentals of Market Research46Research-based Market Insight47Marketing - AdvancedMarketing Accountability35Turning Marketing Capability into Business Performance34Marketing - IntroductoryFundamentals of Marketing40Fundamentals of Marketing B2B40Fundamentals of Marketing for NFP and Public Sector41Marketing Bootcamp43PA's Guide to Marketing41The Manager's Guide to Marketing 42Marketing CommunicationsMarketing Communications Masterclass71Introduction to Marketing Communications66Managing Marketing Communications71Marketing Bootcamp43Writing an Integrated Marketing Communications Plan70Marketing Finance see FinanceMarketing InsightResearch-based Market Insight47From Market Insight to Marketing Strategy48Marketing LawData Protection for Marketers88Must Know Law for Marketers88Marketing MetricsBrand Metrics52Digital Metrics and Analytics84Google Analytics15Introduction to Marketing Metrics and ROI84Marketing Bootcamp43Marketing Engineering11Marketing Metrics: Measuring Marketing Performance85Marketing Metrics in the NHS85Marketing PlanningIntroduction to Marketing Planning30The Marketing Planning Toolkit30AdvertisingPageAdvanced SEM - Paid Search Advertising25Affiliate MarketingAffiliate Marketing23Agency RelationshipsAgency Briefing and Management69Assertiveness see also Influencing Skills and NetworkingAssert Yourself96BrandingBrand Metrics52Introduction to Branding52Brand ManagementMarketing the Brand54Brand Masterclass55Building the Employer Brand53Powerful Customer Experiences: Strategy to Reality55The Role of Branding in the NHS54Budgeting see FinanceChannel ManagementChannel Management109Coaching SillsCoaching Skills for Managers98Competitive Tendering see TenderingCompetitor IntelligenceCreating Advantage from Competitor Insight47Consumer BehaviourBehavioural Economics for Business Success10Copywriting see also Proofreading and WritingAdvanced Copywriting Skills80Copywriting Masterclass81How to Write the Perfect Brochure and Leaflet78Principles of Great Copywriting78Corporate ResponsibilityCorporate Social Responsibility89Creativity see ThinkingCRM see Customer Relationship MarketingCustomer Relationship MarketingCRM 2.0 -Successful CRM in a Connected World75Foundations of Relationship Marketing74Implementing a CRM Communications Programme74Data Protection see also Marketing LawData Protection for Marketers88Digital Marketing see also Viral Marketing and SEMDigital Metrics and Analytics84Digital Marketing24Digital Marketing Masterclass27DIY Digital Marketing15Google Analytics15Introduction to Digital Marketing 14Integrated Digital Marketing23Managing Digital Marketing 27Managing Digital Teams22Marketing Bootcamp43Marketing Through a Digital Lens10Online PR and Reputation Management20Running Effective Digital Campaigns 22Email see also Digital MarketingAdvanced Email Marketing26Email Marketing18Events and ExhibitionsEssentials for Successful Exhibitions67How to Plan and Control Effective Marketing Events698The Futureof Marketing12DigitalMarketing28StrategyandPlanning 44Insights andInnovation38Essentialsof Marketing