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Professional marketing standards122Training bookings and advice +44 (0)1628 427200Book Professional marketing standardsExtensive research with employers and leading academics has led tothe development of CIM Professional Marketing Standards, a practicalframework of marketing abilities which provides a guide to the skills thatare expected of marketing professionals at varying levels of seniority. The CIM Professional Marketing Standards are an enhanced vision of the UKGovernment-recognised National Occupational Standards for Marketing.These standards have been used in the development of CIM's qualifications toensure that the issues addressed are relevant in businesses today and that the skills you gain are attractive to employers.Professional marketing standards framework

427200Book onlinewww.cim.co.uk 123Professional marketing standardsWhether you're just starting out inmarketing, or whether you're amarketing director with a number ofyears experience in the industry, theprofessional standards help youidentify the level of CIM qualificationthat is most appropriate for you. As you develop as a marketer, theseprofessional standards indicate theskills that you should aim to acquirein your career progression.www.cim.co.uk/standards