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Chartered CPD Programme+44 (0)1628 427273 charteredcpd@cim.co.uk www.cim.co.uk/charteredcpd 121Chartered CPD ProgrammeTake control of your career Continuing professional development (CPD) is essential to theeffectiveness and progress of a professional marketer. Beyond this, it also drives recognition of the whole industry. At The Chartered Institute of Marketing, we're committed to supporting marketersthroughout their career and ensuring that they have the tools to develop in line withindustry needs.The importance of CPD in today's work environment cannot be underestimated - thereputation and credibility of a professional marketer depend on skills, knowledge andexperience. Therefore, we provide an effective means of demonstrating individualcredibility to peers, business partners and employers.Our Chartered CPD Programme provides a focused,effective and logical framework to track learnings withcareer progression. The programme benchmarksskills against our Professional Marketing Standards,enabling any gaps in knowledge to be identified. Itthen suggests a range of activities to help fill thesegaps. This means marketers are in full control of theirdevelopment plan and can effectively manage theirown progress. The CPD journey can ultimately lead to achieving Chartered Marketer status -the mark of an up to date, experienced and qualified marketing professional.We remain the only organisation with authority from the Queen's Privy Councilto award this elite status in recognition of professional excellence. So, wherever you and your team are and wherever you're aiming to get to, theChartered CPD Programme will help you take the next step forward.ContinuingprofessionaldevelopmentChartered CPD ProgrammecpdEligible activitieswithin the programmeQualification studiesShort training courses andworkshopsLanguage trainingIn-company developmentImparting knowledgeMentoringConferences and exhibitionsContribution to the communityPrivate studyDevelopment eventsJoining the CharteredCPD Programmecouldn't be easierMembers can register on theprogramme at no extra cost and start recording development activityimmediately. Please call the CPD Teamon +44 (0)1628 427273or email charteredcpd@cim.co.ukand quote 'Directory 2011'. For non-members, membership starts at £135 a year and new members can register onto theprogramme immediately upon joining.Contact the membership teamon +44 (0)1628 427120or join online at www.cim.co.uk/join Don't forget to claim CPD hoursAll the courses in this directory havean accredited number of CPD hoursthat can be claimed through theChartered CPD Programme. The hours are easily identified next to the  symbol.

Professional marketing standards122Training bookings and advice +44 (0)1628 427200Book Professional marketing standardsExtensive research with employers and leading academics has led tothe development of CIM Professional Marketing Standards, a practicalframework of marketing abilities which provides a guide to the skills thatare expected of marketing professionals at varying levels of seniority. The CIM Professional Marketing Standards are an enhanced vision of the UKGovernment-recognised National Occupational Standards for Marketing.These standards have been used in the development of CIM's qualifications toensure that the issues addressed are relevant in businesses today and that the skills you gain are attractive to employers.Professional marketing standards framework