page 1
page 2
page 3
page 4
page 5
page 6
page 7
page 8
page 9
page 10
page 11
page 12
page 13
page 14
page 15
page 16
page 17
page 18
page 19
page 20
page 21
page 22
page 23
page 24
page 25
page 26
page 27
page 28
page 29
page 30
page 31
page 32
page 33
page 34
page 35
page 36
page 37
page 38
page 39
page 40
page 41
page 42
page 43
page 44
page 45
page 46
page 47
page 48
page 49
page 50
page 51
page 52
page 53
page 54
page 55
page 56
page 57
page 58
page 59
page 60
page 61
page 62
page 63
page 64
page 65
page 66
page 67
page 68
page 69
page 70
page 71
page 72
page 73
page 74
page 75
page 76
page 77
page 78
page 79
page 80
page 81
page 82
page 83
page 84
page 85
page 86
page 87
page 88
page 89
page 90
page 91
page 92
page 93
page 94
page 95
page 96
page 97
page 98
page 99
page 100
page 101
page 102
page 103
page 104
page 105
page 106
page 107
page 108
page 109
page 110
page 111
page 112
page 113
page 114
page 115
page 116
page 117
page 118
page 119
page 120
page 121
page 122
page 123
page 124
page 125
page 126
page 127
page 128
page 129
page 130
page 131
page 132

You are half way there if you are agraduate of the CIM ProfessionalCertificate (level 4) in Marketing,Professional Diploma in Marketing,Professional Postgraduate Diplomain Marketing or the CAM Diploma inMarketing Communications as youdo not need to complete theMarketing & Consumer Behaviourunit of this qualification. Otherexemptions may apply -please contact us for further details.CIM AcademyManaging online digital media35 CPD hoursStudy optionsBlended OnlinePrice£2,005+ VATStart Dates2012January and JuneWorkshop venueCentral LondonWhat's includedTuition costs, 24/7 access to CIMCity and studymaterials. Please note you will also need to pay an additional£395 for student membershipand assessment fees.Overview This digital marketing qualification provides youwith the practical skills and knowledge toevaluate and integrate online and offline brandpropositions. Topics include print, radio andtelevision; online digital media and keyperformance indicators in integrated marketingcommunications (IMC).Who is it for? Ideal if you are working in marketing and need a good understanding of the fragmented natureof media management, and how online andoffline propositions can work together to supportyour brand. What you will learn ßThe links between marketing andcommunications, in both its traditional anddigital forms.ßThe key stages in digital development.ßThe way the internet has revolutionised thetraditional marketing mix.ßHow to apply digital tactics creatively.ßEvaluate the importance of integrating diversemedia in communications.ßEmploy an integrated approach to creating,sustaining and promoting a brand.Course modulesßMarketing and Consumer Behaviour (double module).ßDigital Marketing Essentials.ßIntegrating Digital Media and Branding.Diploma in Digital Media and Branding Book onlinewww.cimacademy.com 117SalesQualifications With a firm emphasis on the application of practicaltools and techniques, our unique sales qualificationswill not only develop your knowledge but alsoaccelerate your career.They are based on the National OccupationalStandards for Sales, which provide a guide to the skillsexpected of sales practitioners at varying levels ofseniority, so you can be sure that you are gainingexpertise relevant to business today. Level 3Intensive Diplomain Strategic SalesPracticeQCF Level 7Level 2Advanced Certificatein ProfessionalSales ManagementPracticeQCF Level 6 OrAdvanced Certificatein AccountManagementPracticeQCF Level 6Level 1Certificate inProfessional SalesPracticeQCF Level 4

Residential optionMake informed future businessdecisions35 CPD hoursStudy optionIntensive ResidentialPricePrice £6,515+ VATStart DatesJulyVenueMoor Hall, BerkshireWhat's includedTuition costs, 24/7 access to CIMCity and studymaterials and full boardaccommodation at Moor Hall.Please note you will need to pay an additional £480 for student membership,exemption and assessment fees.Overview Uncover solutions to real-life business issues ofdirect relevance to your business through groupdebate and discussion. This diploma allows youto learn together with your peers in business,openly sharing knowledge and personalexperience to inform your future decisions.Who is it for? ßExperienced sales practitioners.ßCurrent and potential sales directors.What you will learn ßAnchor your selling skills to a strongtheoretical base.ßUse a set of frameworks and models that can be used in a variety of sales situations.ßCreate successful relationship building.ßChampion the strategic role of selling as a driver of business success.ßLead the development of innovative sales and sales management strategies.Residential optionGain practical skills in sales management 35 CPD hoursStudy optionIntensive ResidentialPricePrice £4,535+ VATStart DatesSeptemberVenueMoor Hall, BerkshireWhat's includedTuition costs, 24/7 access to CIMCity and studymaterials and full boardaccommodation at Moor Hall.Please note you will need to pay an additional £460 for student membership,exemption and assessment fees. Overview The Advanced Certificate in Professional SalesManagement Practice is for individuals looking to build practical skills in operational salesmanagement. The programme has been designedby CIM Academy and is based upon the NationalOccupational Standards for the sales profession.Who is it for? ßCurrent sales or account managers working at an operational level.ßThose moving into a sales managementposition, or those looking to formalise theirpractical experience. What you will learn ßRecruit, lead and motivate your team.ßWrite and implement effective sales strategiesand plans.ßEvaluate achievement and monitoringperformance.ßIdentify your own training needs.ßPrepare a personal development plan.Advanced Certificate in Professional Sales Management PracticeEssential knowledge for account managers35 CPD hoursStudy optionIntensive ResidentialPricePrice £4,535+ VATStart DatesSeptemberVenueMoor Hall, BerkshireWhat's includedTuition costs, 24/7 access to CIMCity and studymaterials and full boardaccommodation at Moor Hall.Please note you will need to pay an additional £460 for student membership,exemption and assessment fees. Overview The Advanced Certificate in AccountManagement Practice is for individuals looking to build practical skills in account management.The programme has been designed by CIM Academy and is based upon the NationalOccupational Standards for the sales profession. Who is it for? ßCurrent account managers working at anoperational level. ßThose moving into an account managementposition, or those looking to formalise theirpractical experience. What you will learn ßBuild effective relationships with your accounts.ßWrite and implement effective accountstrategies and plans.ßEvaluate achievement and monitoring performance.ßWork with customer service to support your accounts.ßCreate impactful presentation skills.ßIdentify your own training needs.ßPrepare a personal development plan.Residential optionThe knowledge and skills to sell with greater confidence35 CPD hoursStudy optionBlended OnlinePricePrice £2,250+ VATStart DatesJulyVenueMoor Hall, BerkshireWhat's includedTuition costs, 24/7 access toCIMCity and study materials. Please note you will also need to pay an additional£400 for student membershipand assessment fees.Overview This qualification provides a thorough andintensive introduction to sales and will equipindividuals with the knowledge and skills to sell with greater confidence. Who is it for? ßAnyone looking to start a career in sales.ßSales people with experience but without formal training.ßIndividuals working in other business areas who need to improve their selling skills. What you will learn ßUse marketing information to sell more effectively.ßPut together a presentation that sells.ßMake a sales call.ßIdentify customer needs.ßOvercome customer objections.ßImprove your sales skills and personal selling style.ßThe benefits and techniques of networking.ßRecognise and act on opportunities for cross-selling and up-selling.Certificate in Professional Sales PracticeCIM Academy118Advice on CIM Academy qualifications+44 (0)1628 427240Advanced Certificate in Account Management PracticeIntensive Diploma in Strategic Sales Practice